CtrlShift

CtrlShift
Private
Industry Digital marketing, Online advertising
Founded 2015
Headquarters Singapore
Area served
 Southeast Asia
Key people
 Rene E. Menezes (co-founder & CEO), Pete Yoong (co-founder & President), Reza Behnam (co-founder & Executive Chairman).
Services Digital campaign planning and management, customer analytics, Ad serving consulting and integration, media spend optimisation
Number of employees
 140 (2015)
Website www.ctrlshift.com

CtrlShift is a Singapore-headquartered programmatic marketing company, with offices in five Southeast Asian countries: Indonesia, Malaysia, Singapore, Thailand and the Philippines. The company was founded in January 2015 from the merger of three advertising technology companies: scientific media buying platform AdzCentral; digital consultancy Better; and ad-tech distribution company Asia Digital Ventures.[1]

CtrlShift is led by CEO Rene E. Menezes (former CEO of Better), Executive Chairman Reza Behnam (former CEO of AdzCentral) and President Pete Yoong (former partner of Asia Digital Ventures). CtrlShift delivers real-time bidding, technology and ad-platform services, premium publisher inventory, and digital business consulting to brands and publishers.[2]

It is backed by venture capital firms Digital Media Partners,[3] IDM Venture Capital,[4] the Singapore National Research Foundation and CFF Partners.[5]

In May 2015, CtrlShift was listed in Founders Grid’s top 50 thriving startups in Southeast Asia.[6]

Products and services

CtrlShift helps businesses reach targeted audiences online, delivering advertising through digital channels such as social media, display advertising and mobile advertising web banners, video advertising (pre-roll, mid-roll, and post-roll), rich media, information feeds and streaming media.[7]

In March 2015, CtrlShift partnered with TubeMogul, a video advertising buying software platform, to deliver programmatic campaigns in Asia, providing clients with advertising technology and services via its automated trading system.[8][9]

CtrlShift also partners with Microsoft, Linkedin, Spotify, ESPN, comScore, Lotame[10] and Sizmek.[11]

References

  1. ↑ "AdzCentral, Better, Asia Digital Ventures merge to create CtrlShift". Digital Market Asia. Retrieved 2015-09-17.
  2. ↑ "3-in-1 merger marks CtrlShift debut". Digital News Asia. Retrieved 2015-09-17.
  3. ↑ "3-in-1 merger marks CtrlShift debut". Digital News Asia. Retrieved 2015-09-17.
  4. ↑ "IDMVC". IDM Venture Capital. Retrieved 2015-09-17.
  5. ↑ "Chinese Founders Fund". CFF Partners. Retrieved 2015-09-17.
  6. ↑ "50 Singapore Startups You Should Get To Know". Founders Grid. Retrieved 2015-09-17.
  7. ↑ "CtrlShift’s Behnam rewards staff innovation with stock options". The Edge Markets. Retrieved 2015-09-17.
  8. ↑ "CtrlShift Selects TubeMogul as Lead Video Advertising Partner in Asia". Tube Mogul. Retrieved 2015-09-17.
  9. ↑ "CtrlShift Selects TubeMogul as Lead Video Advertising Partner in Asia". Campaign Asia. Retrieved 2015-09-17.
  10. ↑ "Lotame: Cross-Screen Data Management". Lotame. Retrieved 2015-09-17.
  11. ↑ "Three-way merger forms Asian ad tech firm CtrlShift". Mumbrella. Retrieved 2015-09-17.

External links

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