Curators of Sweden
Curators of Sweden is a social media campaign initiated by Svenska Institutet and VisitSweden on Twitter. It launched December 10, 2011 with the main concept of a rotating spokesperson, or rather a curator, on the official Twitter account of Sweden, @sweden.
History
The concept originated December 10, 2011, when Svenska Institutet and VisitSweden launched Curators of Sweden.[1] The project hands the official Twitter account @Sweden to a new Swedish person every week to manage, with the expressed goal to manifest Swedish diversity and progressiveness through their own life, personality and views.[2]
The campaign has been widely reported in media around the world[3][4][5][6][7][8][9] and inspired the launch of many similar projects. The Twitter account @PeopleofLeeds started January 15, 2012, where citizens of Leeds represent their hometown. January 18, 2012, @WeAreAustralia and @TweetWeekUSA, followed by @CuratorsMexico and @BasquesAbroad January 21. All of these are unofficial accounts without governmental influence or sanctions, unlike @sweden. They have recently been given a concept name of Rotation Curation.
Curators of Sweden was created by the Swedish agency Volontaire. The project won The Golden Egg (Guldägget) on April 17, 2012, received gold in the Clio Awards on May 15, 2012, and was awarded Grand Prix at the Cannes Lions on June 20, 2012.[10]
Rotation Curation
Rotation Curation, also #RotationCuration, is a social media concept where official and unofficial projects, countries, cities, companies, cultural, and, or other types of groups rotate their spokespersons, curators, every week.
Initially most of these projects all had a location in common, which saw the creation of the concept Location Curation, with the hashtag #LocationCuration. When the idea spread to organisations unbound by location the expression was abandoned. Because of their common concept of rotating the holder of the account, people on Twitter decided to use the expression #RotationCuration, which was coined by the Twitter user @auldzealand on March 22, 2012.
List of past curators
So far the following users have curated the @Sweden account (sorted chronologically):[11]
| From | To | Name | |
|---|---|---|---|
| December 10, 2011 | December 18, 2011 | Jack Werner | @kwasweb |
| December 19, 2011 | December 25, 2011 | Hasan Ramic | @yallknowitshaso |
| December 26, 2011 | January 1, 2012 | Anders Dalenius | @andersdalenius |
| January 2, 2012 | January 8, 2012 | Adam Arnesson | @Ekobonden |
| January 9, 2012 | January 15, 2012 | Anna | @FrknMlmqvst |
| January 16, 2012 | January 22, 2012 | Hanna Fange | @lastbilslesbian |
| January 23, 2012 | January 29, 2012 | Annakarin Johansson | @marthanna |
| January 30, 2012 | February 5, 2012 | Daniel Swedin | @danielswedin |
| February 6, 2012 | February 12, 2012 | Karin Ajaxon | @lillmacho |
| February 13, 2012 | February 19, 2012 | Pär Nilsson | @selanna |
| 2, 20, 2012 | February 26, 2012 | Joakim Jardenberg | @jocke |
| February 27, 2012 | March 4, 2012 | Cherin Awad | @cherin_awad |
| March 5, 2012 | March 11, 2012 | Anna Åberg | @mandalaya |
| March 12, 2012 | March 18, 2012 | Anders Arhammar | @arhammar |
| March 19, 2012 | March 25, 2012 | Natashja Blomberg | @ladydahmer |
| March 26, 2012 | April 1, 2012 | Tomas Helleborg | @Vassaste_Kniven |
| April 2, 2012 | April 8, 2012 | Sakine Madon | @sakine |
| April 9, 2012 | April 15, 2012 | Micke Kazarnowicz | @kazarnowicz |
| April 16, 2012 | April 22, 2012 | Marcin de Kaminski | @dekaminski |
| April 23, 2012 | April 29, 2012 | Peter Svenonius | @petersvenonius |
| April 30, 2012 | May 6, 2012 | Jessica W Sandberg | @jessicawsandber |
| May 7, 2012 | May 13, 2012 | Elin Jonsson | @orchidpussy |
| May 14, 2012 | May, 20, 2012 | Magnus Jutell | @Mjutell |
| May 21, 2012 | May 27, 2012 | Lina Rudin | @LinaRudin |
| May 28, 2012 | June 3, 2012 | Emma Gray Munthe | @GrayMunthe |
| June 4, 2012 | June 10, 2012 | Erik Isberg | @isbergerik |
| June 11, 2012 | June 17, 2012 | Sonja Abrahamsson | @hejsonja |
| June 18, 2012 | June 24, 2012 | Ell Forselius | @Ellociraptor |
| June 25, 2012 | July 1, 2012 | Henok Goitom | @Henok_Goitom |
| July 2, 2012 | July 8, 2012 | Sara Ödmark | @alskadedumburk |
| July 9, 2012 | July 15, 2012 | Lars Lundqvist | @arkland_swe |
| July 16, 2012 | July 22, 2012 | Tobias Öjerfalk | @tejbz |
| July 23, 2012 | July 29, 2012 | Tilde Mattsson | @Tildedrinkstea |
| July 30, 2012 | August 5, 2012 | Ivar Arpi | @ivarpi |
| August 6, 2012 | August 12, 2012 | Niki Hedén | @nikiheden |
| August 13, 2012 | August 19, 2012 | Therese Bohman | @theresebohman |
| 8, 20, 2012 | August 26, 2012 | Naseer Alkhouri | @naseeral |
| August 27, 2012 | September 2, 2012 | Björn Frantzén | @Restaurant_FL |
| September 3, 2012 | September 9, 2012 | Nilla Lundgren | @ForsNillad |
| September 10, 2012 | September 16, 2012 | Mårten Schultz | @martenschultz |
| September 17, 2012 | September 23, 2012 | Pernilla Andersson | @pernillafyhr |
| September 24, 2012 | September 30, 2012 | Jenny Lindahl Persson | @jennylinp |
| October 1, 2012 | October 7, 2012 | Anna Gustafsson Chen | @anguche |
| October 8, 2012 | October 14, 2012 | Christian | @blodkorv |
| October 15, 2012 | October 21, 2012 | Frida Walström | @charmkvark |
| October 22, 2012 | October 28, 2012 | Emil Rissve | @ERissve |
| October 29, 2012 | November 4, 2012 | Matilda Henriksson | @matildabjorn |
| November 5, 2012 | November 11, 2012 | Jenny | @HorungeDeluxe |
| November 12, 2012 | November 18, 2012 | Daniel Hansson | @oceanografen |
| November 19, 2012 | November 25, 2012 | Astrid Strömberg | @kurrmjau |
| November 26, 2012 | December 2, 2012 | Marcus Jarl | @jarlapojken |
| December 3, 2012 | December 9, 2012 | Frans Strandberg | @transfrans |
| December 10, 2012 | December 16, 2012 | Lina Thomsgård | @linat |
| December 17, 2012 | December 23, 2012 | Gunnar Skarland | @abbespappa |
| December 24, 2012 | December 30, 2012 | Hanna Andersson | @iHanna |
| December 31, 2012 | January 6, 2013 | Kristin Zetterlund | @KZetterlund |
| January 7, 2013 | January 13, 2013 | Daniel Othfors | @danielothfors |
| January 14, 2013 | January, 20, 2013 | Staffan Melin | @gummidjuret |
| January 21, 2013 | January 27, 2013 | Emma Bergman | @kultanalytikern |
| January 28, 2013 | February 3, 2013 | Olivia Solman | @OliviaSolman |
| February 4, 2013 | February 10, 2013 | Peter Mäkelä | @petermakela |
| February 11, 2013 | February 17, 2013 | Dilan Skogs | @nattfogel |
| February 18, 2013 | February 24, 2013 | Wilhelm Landerholm | @landerholm |
| February 25, 2013 | March 3, 2013 | Yasmine El Rafie | @yasmineelrafie |
| March 4, 2013 | March 10, 2013 | Niklas Eriksson | @KluddNiklas |
| March 11, 2013 | March 17, 2013 | Towe Paqualin | @flickstreck |
| March 18, 2013 | March 24, 2013 | Lars Amréus | @larsamreus |
| March 25, 2013 | March 31, 2013 | Nedda Yaldan | @kattensune |
| April 1, 2013 | April 7, 2013 | Isabelle Nilsson | @bellenilsson |
| April 8, 2013 | April 14, 2013 | Anna Sahlin | @annasahlin |
| April 15, 2013 | April 21, 2013 | David Heibrandt | @geniet |
| April 22, 2013 | April 28, 2013 | Louise Lundberg | @llarmy |
| April 29, 2013 | May 5, 2013 | Joakim Jansson | @FiskareGarbo |
| May 6, 2013 | May 12, 2013 | Maria Sjöberg | @maria_s |
| May 13, 2013 | May 19, 2013 | Robert Pettersson | @EnkelP |
| May, 20, 2013 | May 26, 2013 | Stiko Per Larsson | @stikoper |
| May 27, 2013 | June 2, 2013 | Fredrik Aaro | @FredrikAaro |
| June 3, 2013 | June 9, 2013 | Linnea Harnesk | @HarneskL |
| June 10, 2013 | June 16, 2013 | Anders Thor | @nakenbadaren |
| June 17, 2013 | June 23, 2013 | Gustav Holmström | @yogakillen |
| June 24, 2013 | June 30, 2013 | Jack Lukkerz | @lukkisexologist |
| July 1, 2013 | July 7, 2013 | Kajsa Söderström | @leyeyeye |
| July 8, 2013 | July 14, 2013 | Katja Wulff | @kaffekokarkock |
| July 15, 2013 | July 21, 2013 | Helen Alfvegren | @ |
| July 28, 2013 | Josefin Andersson | @ | |
| August 4, 2013 | Christopher Banks | @cmbsweden | |
| August 11, 2013 | Anders Jansson | @ | |
| August 18, 2013 | Jeppe D Larsen | @ | |
| August 25, 2013 | Alexandra Hoegberg | @ | |
| September 1, 2013 | William Nomikos | @ | |
| September 15, 2013 | Sophia Sundberg | @ | |
| September 22, 2013 | Thérèse Eriksson | @ | |
| September 29, 2013 | Matti White | @ | |
| October 6, 2013 | Mathias Hellberg | @ | |
| October 13, 2013 | Anna Bremer | @ | |
| October 20, 2013 | Kaveh Hosseinpour | @ | |
| October 27, 2013 | Linus Josephson | @ | |
| Luisa Hugerth | @ | ||
| Johanna Rasmusson | @ | ||
| Anna-Stina Takala | @ | ||
| Amanda Gellhouse | @ | ||
| Bia Sigge | @ | ||
| Josefin Wendel | @ | ||
| George Payne | @ | ||
| Mattias Flodwall | @ | ||
| Tommie Ohlson | @ | ||
| Jonas Medin | @ | ||
| Katarina Barrling | @ | ||
| Göran Strand | @ | ||
| Marcus Schmidt/Johanna Drott | @ | ||
| Oscar Forsström | @ | ||
| Irma Eriksson | @ | ||
| Elza Dunkels | @ | ||
| Marie Mattisson | @ | ||
| Helene Gestrin | @ | ||
| Tomb Svalborg | @ | ||
| Ylva Maria Pavval | @ | ||
| Sara Mörtsell | @ | ||
| Dilsa Demirbag-Sten | @ | ||
| Anna Kain Wyatt | @ | ||
| Liza Shulyayeva | @ | ||
| Tanvir Mansur | @ | ||
| Jenny Johansson | @ | ||
| Ingrid Öhrnell | @ | ||
| Mattias Bergman | @ | ||
| Emma Kimari | @ | ||
| Helena Bergström | @ | ||
| Elisabeth Ericson | @ | ||
| Rickard Söderberg | @ | ||
| Sofia Zettermark | @ | ||
| Linus Svensson | @ | ||
| Anna-Carin Zackari | @ | ||
| Susanne Nilsson | @ | ||
| Albert Säfström | @ | ||
| Evelina Boberg | @ | ||
| Per Pettersson | @ | ||
| Ida Kjellin | @ | ||
| Mattias Irving | @ | ||
| Camilla Rågfors | @ | ||
| Louise Andersson | @ | ||
| Kent Wisti | @ | ||
| Nathalie Ekström | @ | ||
| Anna Björklund | @ | ||
| Fredrik Westerlund | @ | ||
| Camilla Lindberg | @ | ||
| Per Häggqvist | @ | ||
| Klara Joelsson | @ | ||
| Katarina Hemmingsson | @ | ||
| Linus Larsson | @ | ||
| Jennifer Sundqvist | @ | ||
| Tor Rauden Källstigen | @ | ||
| Nathalie Larsson | @ | ||
| Sara Lövestam | @ | ||
| Estrid Wagersten | @ | ||
| Tanja Suhinina | @ | ||
| Jeanette Fors-Andrée | @ | ||
| Daniel Ekman | @ | ||
| Pernilla Rydmark | @ | ||
| Hedvig von Mentzer | @ | ||
| Elinor Hägg | @ | ||
| January 05, 2015 | January 12, 2015 | Sofia Bergfeldt Trotzig | @TrotzigS |
| Margit Richert | @ | ||
| Niklas Löfgren | @ | ||
| Sa’ra Charismata | @ | ||
| Amanda Landegren | @ | ||
| Hanna Undin | @ | ||
| Anders Brunlöf | @ | ||
| Heather Jonasson | @ | ||
| Jenny Theolin | @ | ||
| Mattias Thorslund | @ | ||
| Cajsa Lindahl | @ | ||
| March 23, 2015 | March 29, 2015 | Philip Wildenstam | @Wildenstam |
| March 30, 2015 | March 30, 2015 | Lisa Tullus | @LisaTullus |
| March 31, 2015 | April 5, 2015 | Viktor Andersson | @vickeleaks |
| April 6, 2015 | April 12, 2015 | Amina Lebbad | @Satisfriend |
References
- ↑ @Sweden’s citizen driven nation branding is a global success - VisitSweden
- ↑ Swedes’ Twitter Voice: Anyone, Saying (Blush) Almost Anything - The New York Times
- ↑ @sweden's Citizen Driven Nation Branding is a Global Success - Reuters
- ↑ Regular citizens now in charge of Sweden's Twitter account - Techland TIME
- ↑ @sweden's Citizen Driven Nation Branding is a Global Success - Wall Street Journal
- ↑ Twitter feed gives Swedes a new picture - BBC
- ↑ Curators of Sweden - FOX News - YouTube
- ↑ Swedish Mom Starts 'Breastfeeding Riot' - FOX News
- ↑ @Sweden: the problems of rotation curation - Canvas8
- ↑ Cannes Lions Cyber Grand Prix - Curators of Sweden
- ↑ www.curatorsofsweden.com/archive
External links
- @sweden - Twitter
- CuratorsofSweden.com
- RotationCuration.com