D'decor
| Private | |
| Industry | Home improvement retailers |
| Founded | 1999 |
| Headquarters | Mumbai |
Key people |
V.K. Arora, Chairman Ajay Arora, Managing Director Sanjay Arora, Managing Director |
| Products | Curtains, upholstery, velvets, wallpapers, furnishing fabric, embroidered fabric |
| Revenue | USD 250 million in 2014 |
Number of employees | 4000+ |
| Website | D'decor |
D'Decor Home Fabrics Pvt. Ltd. (formerly Dicitex Decor Pvt. Ltd.),[1] is the world’s largest producers of curtain and upholstery fabrics. Their products are designed by top-class in-house and Italian designers, and are also being used by top designers and furniture-makers in both Europe & USA.Their customers include some of the largest and leading global brands [2] The company turnover has increased from USD 8 million in 1999 to USD 250 million in 2014.
D'Decor exports home fabrics to 65 countries.[2] The customers include brands such as Kravet Inc., Jab, Romo, Designers Guild and Casamance.[3]
Marketing
D’Decor has copyrights and ownership to more than 10,000 designs. D'Decor participates in five biggest international trade fairs annually - Moods, Heimtex, Intertex Shanghai Show, Proposte and Evteks.[4]
Manufacturing facility
D’Decor’s operates four manufacturing plants which are located in Tarapur, near Mumbai.[5] The output at their plants exceeds a 120,000 metres a day,helping to make more than 2000 beautiful homes a day. At any given point of time, D’Decor’s supply chain is capable of delivering more than 200,000 SKUs. These are chosen from a large spectrum of products comprising furnishing fabric, embroidered fabric, yarn, ready-mades, velvets and wallpapers.
Accomplishments
- D’Decor awarded the World's Largest Woven Upholstery and Curtain mill by Fabric & Furnishing International.
- D’Decor was the first to introduce water-repellent fabric, flame-retardant fabrics and also to have the first robotic warehouse in India.
- D'Decor was voted India's most trusted furniture retail brand according to the Brand Trust Report 2014, a study conducted by Trust Research Advisory.[6]
See also
References
- ↑ "Mediaedge:cia ushers in D'decor in the new year". afaqs. 2010-01-06.
- 1 2 "D’Decor Launches Fashion for Indian Homes; Bollywood’s swishest couple SRK and Gauri Khan as Brand ambassadors". Exchange4Media. 2010-08-28.
- ↑ "D Decor launches fashion for Indian homes". The Indian Express. 2010-08-29.
- ↑ "Spiritual sparkle". The Indian Express. 2010-08-29.
- ↑ "D' Decor to expand presence". The Hindu. 2010-08-27.
- ↑ "India's Most Trusted Brands 2014". Trust Research Advisory.