Dabur

For the Israeli patrol boat, see Dabur class patrol boat.
Dabur India Limited
Public BSE: 500096, NSE: DABUR
Industry Consumer goods
Founded 1884[1]
Founder Dr. SK Burman
Headquarters Dabur Tower, Kaushambi, Sahibabad, Ghaziabad - 201010 (UP), India
Area served
 Worldwide
Key people
 Dr Anand Burman
Chairman
Products Health Care products
Personal Care products
Oral Care products
Food
Home Care products
Revenue ₹84.54 billion (US$1.3 billion) (2015-2016)[2]
Owner Burman family
Number of employees
 6,607 (2015-16)[3]
Website Dabur.com

Dabur (Dabur India Ltd.) (Devanagari: डाबर, derived from Daktar Burman) is the fourth largest fast-moving consumer goods (FMCG) company in India with consolidated Revenues of over INR 8,454 Crores (at the end of 2015-16) and Market Capitalisation of over INR 50,120 Crore. Building on a legacy of over 130 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic medicine & related products manufacturer and Natural Health Care Company. Today, Dabur has a portfolio of over 381 trusted products spread across 21 categories and over 1,000 SKUs. Dabur was founded in 1884 by Dr. S. K. Burman, a physician in West Bengal, to produce and dispense Ayurvedic medicines. Dr. Burman designed Ayurvedic medication for diseases such as cholera and malaria. Soon the news of his medicines traveled, and he came to be known as the trusted 'Daktar' or Doctor who came up with effective cures. The Dabur name is derived from the Devanagri rendition of Daktar Burman.[4][5]

From its humble beginnings in the bylanes of Calcutta, Dabur India Ltd has come a long way today to become one of the biggest Indian-owned consumer goods companies with the largest herbal and natural product portfolio in the world. Overall, Dabur has successfully transformed itself from being a family-run business to become a professionally managed enterprise.

Dabur India's FMCG portfolio today includes five flagship brands with distinct brand identities: Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit-based beverages and Fem for facial bleaches and skin care.

Products

From being an Ayurvedic medicines manufacturer, Dabur diversified into the personal care category in the 1940s with the launch of its hair oil brand 'Dabur Amla hair oil'. Today, Dabur has over 60 million dedicated consumers of Dabur Amla Hair Oil, making it the largest selling hair oil in the country. Dabur expanded its product portfolio with the introduction of India’s first branded Chyawanprash, digestive tablets under the brand Hajmola, a range of hair care products under the brand Vatika and packaged fruit juices under the brand Réal. Dabur's line of products are made in twenty manufacturing units, eight of which are located outside India.

Overseas Business

Dabur’s International Business Division, headed by Mohit Malhotra (CEO) caters to the health & personal care needs of customers across different international markets spanning South Asia, Middle East, North & West Africa, EU and US through its brands Dabur and Vatika. Over the years, this business has transformed itself from being a small operation focused on the Indian Diaspora to a multi-location transnational business with a presence across 100 countries and catering to the ever-changing needs and aspirations of the local populace in across several overseas markets. Dabur today has a huge presence in the overseas markets and overseas revenues account for around 32% of the total turnover. Its brands are highly popular in the Middle East, Africa, SAARC countries, the US, Europe and Russia.

CSR

The Sustainable Development Society (Sundesh), a non-profit organisation started by the Burman family, aims to carry out welfare activities in the spheres of health care, education and other socio-economic activities. Dabur drives its corporate social responsibility (CSR) initiatives through Sundesh.[6][7][8]
In the Brand Trust Report 2012, Dabur was ranked 45th among India's most trusted brands and subsequently, according to the Brand Trust Report 2013, Dabur was ranked 65th among India's most trusted brands. In 2014 however, Dabur was ranked 109th among India's most trusted brands according to the Brand Trust Report 2014, a study conducted by Trust Research Advisory, a brand analytics company.[9]

Back to Nature

Dabur has also been working towards identifying environmentally sensitive herbs and medicinal plants and developing methodologies to address their sustainability concerns. It also undertakes special training programmes for farmers, villagers and tribal communities across the country to train them on sustainable and environment-friendly cultivation processes. Dabur's agronomical initiatives today cover India and Nepal. In India, the coverage of its agronomical endeavour is now spread over 13 states with the total area under cultivation in 2014-15 financial year at 1,100 acres. This exercise involves over 1,600 beneficiary farmers.

See also

References

  1. ↑ http://www.dabur.com/About%20Dabur-Founder%20and%20Leaders
  2. ↑ http://www.dabur.com/en/investors1/results/quartely/Results-Q4-FY-2015-16.pdf
  3. ↑ Annual Report 2014-2015
  4. ↑ Founder and Leaders. Dabur.com. Retrieved on 23 December 2013.
  5. ↑ "India's Most Trusted Brands".
  6. ↑ "Making A Difference." Dabur India (Media centre). Accessed October 2011.
  7. ↑ (14 June 2011.) "Snapdeal adopts village in Uttar Pradesh and residents renames village to Snapdeal.com." The Economic Times (The Times of India). Accessed September 2011.
  8. ↑ Vats, Rachit (28 August 2011.) "Social branding." Hindustantimes.com. Through Sundesh, Dabur develops and deploys need-based community programmes in the areas of health, education, skill development, sanitation, livelihood, financial inclusion and empowerment through formation of Self Help Groups (SHGs), village development and veterinary services. Accessed September 2011.
  9. ↑ "India's Most Trusted Brands".

External links

Wikimedia Commons has media related to Dabur.
This article is issued from Wikipedia - version of the Thursday, May 05, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.