Damai.cn

Damai (大麦网)
Web address en.damai.cn
Commercial? Yes
Type of site
 Ticketing website
Registration Required
Available in Chinese, English, Japanese
Owner Beijing Pony Media Culture Development Co., Ltd
Launched January 23, 2007 (2007-01-23)
Current status Online

Damai or Damai.cn is a well-known entertainment ticketing platform and comprehensive entertainment brand in China, with 39 branches around China and based in Beijing. It mainly offers multiple-tier communication services in a wide variety of cultural creation fields. The website is owned by Beijing Pony Media Culture Development Co., Ltd, which was established in 2003.[1]

Damai is the largest entertainment ticketing website in China and successfully raised its daily peak conversion rate to over 10%.[2] It has provided its own ticketing system for many famous stars’ concerts in China to validate tickets, such as Rene Liu, Eason Chan,[3] Li Yuchun[4] etc. NBA China Global Games also appointed Damai as ticketing system service.

History

The company that owns Damai.cn Beijing Pony Media Co., Ltd, was established in 2003. Its predecessor was www.piao.com.cn, which was established in 1999. As of 2010, Damai occupied more than 20~30% market share in China within five years.[4] According to the third party statistics, over ten millions of people in more than 100 cities across China have ever used Damai.cn to buy concerts tickets, sports tickets, theater tickets, movie tickets, etc, which was far ahead of other companies and websites.[4]

With the development over a decade, Damai.cn has set up branches in more than 30 cities of China and managed to provide technical support and marketing service for the box office of tens of thousands of popular performances, sport events, movies, travel and other projects in hundreds of cities. Its distribution channels include performance venues, hotels, travel agencies and all kinds of automated payment terminals.[5]

Personalized recommendations

Damai now could show personalized recommendations in very short time to each user. The data of purchasing, browsing and favorites of every user are analysed, and related information based on their preferences and locations would be provided back to them.[2]

References

  1. ↑ "Help-About Damai". damai.cn. Retrieved 28 January 2016.
  2. 1 2 Wang, Chen. "大麦网让每个人看到的推荐都不一样？". pcpop.com (in Chinese). Retrieved 28 January 2016.
  3. ↑ "不想添堵，中秋国庆来大麦网看火爆演出(组图)_网易新闻中心". news.163.com (in Chinese). Qilu Evening News. Retrieved 28 January 2016.
  4. 1 2 3 Liu, Liang. "大麦网会变脸才能赢". China New Time (in Chinese) 2010 (7): 79–81.
  5. ↑ "公司介绍". www.damai.cn (in Chinese). Retrieved 28 January 2016.

External links

This article is issued from Wikipedia - version of the Wednesday, February 17, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.