Daqri

DAQRI
Type Private
Founder(s) Brian Mullins
Gaia Dempsey [1]
CEO Brian Mullins
Key people Ashton Kutcher
D.A. Wallach [2]
Mike Lynch
Roy Ashok
Patrick Alo[3]
Employees 200-300
Website daqri.com
Launched 2010 (2010)
Current status Active

DAQRI (or Daqri) is an American augmented reality company[4] founded in 2010 and headquartered in Los Angeles, CA.[5][6] The company’s primary product is an augmented reality wearable tech Smart Helmet designed for the industrial industry.[7]

History

Founded in 2010, Daqri entered the market in February 2011 by releasing an augmented reality publishing platform designed to superimpose an image or video over a smartphone’s camera after scanning a QR code.[8] Daqri subsequently created content and applications for 4D augmented reality technology for entertainment, education and industrial companies.[2][5][9]

In June 2013, Daqri raised a $15 million Series A led by Tarsadia Investments.[10][11] Atom Factory CEO Troy Carter, Ashton Kutcher, and D.A. Wallach joined the company’s advisory board.[2][10][12]

In 2014, Daqri expanded its business model into wearable tech hardware and began development on an augmented reality Smart Helmet, an Android-powered hard hat designed for the industrial and construction industries.[13] Daqri Smart Helmet contains a Sixth Gen Intel Core m7 processor processor chip and an array of cameras and sensors,[14][15] and is used to create augmented reality for the industrial worker, including visual instructions, real time alerts, and 3D mapping.[16][17]

In February 2015, Daqri acquired Melon, an EEG-tracking headband company[18] headquartered in Venice, CA, for an undisclosed sum.[19] In May 2015, Daqri acquired ARToolworks, one of the earliest augmented reality companies on the market, notable for the open-source ARToolKit libraries.[20]

In June 2015, Daqri opened a European headquarters and development center in Dublin, Ireland.[21][22]

In March 2016, Daqri acquired 1066 Labs, a leading head-mounted display manufacturer focused on serving enterprise clients with augmented reality solutions,[23] as well as U.K.-based Two Trees Photonics, a holographic technology company. Total Daqri financing was reported at $130 million, led by Tarsadia Investments.[24]

References

  1. ↑ "The future of work is augmented reality paired with next-gen wearables". siliconrepublic.com. 13 Aug 2015.
  2. 1 2 3 "Augmented Reality: Daqri". wired.com. 5 May 2013.
  3. ↑ "Augmented Reality Helmet Startup Daqri Nabs Former SpaceX, Qualcomm And Virgin Group Execs". techcrunch. 5 Feb 2016.
  4. ↑ "Choose Your Reality: Virtual, Augmented or Mixed". recode.net. 27 Jul 2015.
  5. 1 2 "4D: A Next Generation Of Brand Engagement And Play". Forbes.com. 27 Nov 2013.
  6. ↑ "Tech scene takes hold in revitalized downtown L.A.". latimes.com. 7 Mar 2015.
  7. ↑ "A RoboCop Hard Hat For Industrial Workers". fastcoexist.com. 8 Oct 2014.
  8. ↑ "Daqri connects QR codes to augmented reality". cnet.com. 23 Feb 2011.
  9. ↑ "Thinking About the Next Revolution". nytimes.com. 4 Sep 2013.
  10. 1 2 "Augmented Reality Startup Daqri Raises $15M More, Troy Carter Joins Advisory Board". techcrunch.com. 4 Jun 2013.
  11. ↑ "DAQRI raises $15M to develop its augmented reality platform, will support Google Glass at launch". thenextweb.com. 4 Jun 2013.
  12. ↑ "Augmented Reality: Daqri unveils 4d Smart Helmet for industrial workforce".
  13. ↑ "The Hardhat Of The Future Uses Google Glass-Like Technology, And It's Ready To Roll Now". businessinsider.com. 8 Sep 2014.
  14. ↑ "Android-powered smart hard hat comes with augmented reality features". engadget.com. 7 Sep 2014.
  15. ↑ "Intel shows helmet that gives you X-ray vision". cnet.com. 5 Jan 2016.
  16. ↑ "Daqri Smart Helmet: Augmented Reality for the Workplace". bloomberg.com. 26 Jun 2015.
  17. ↑ "Augmented Reality Experts Unveil Hardhat 2.0". wsj.com. 4 Sep 2014.
  18. ↑ "A 'Fitbit' for the brain tries to improve your focus". usatoday.com.
  19. ↑ "Daqri Buys Smart Headband Maker Melon". labusinessjournal.com. 13 May 2015.
  20. ↑ "DAQRI Acquires AR Pioneer ARToolworks". techcrunch.com. 19 Feb 2015.
  21. ↑ "DAQRI OPENS EUROPEAN HEADQUARTERS IN DUBLIN".
  22. ↑ "Augmented Reality Gets Real In Dublin".
  23. ↑ "Daqri acquires 1066 Labs to power its augmented reality smart helmet".
  24. ↑ "Augmented Reality Startup Daqri Acquires Hologram Maker To Take On Microsoft HoloLens". www.forbes.com/. 28 Mar 2016.

External links

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