DataNeutrality

DataNeutrality.org is a New York-based non-profit organization that is dedicated to creating socially responsible data collection protocols for the Internet.^[1] The non-profit has a board of directors that consists of representatives from operators of websites and mobile apps, consumer advocates, and data collectors.^[2]

DataNeutrality works in concert with another New York-based organization, the for-profit start-up Mezzobit, to set data rules, perform compliance for Mezzobit, and send report cards to Mezzobit customers.^[3] A primary focus of the organizations is to govern the operation of third-party data collection tags, also called web beacons, and website visitor tracking. The intention is to create a self-regulatory framework for Internet data to augment industry standard and regulatory efforts.^[4][5][6]

The pairing of these two organizations is an example of the Regulation 2.0 paradigm that encourages corporate transparency and accountability to promote sustainable and positive societal outcomes.^[7]

References

1. Lai Stirland, Sarah. "Internet Privacy: Are Lawmakers Thinking About It All Wrong?". TechPresident. Retrieved 4 September 2013.
2. "Privacy Non-Profit Announces Inaugural Board and Partnership With Big Data Start-Up to Bring Transparency to Internet Data Industry". Digital Journal. Retrieved March 2014.
3. Roberts, Jeff John. "Acxiom’s data disclosure: transparent .. or just tricky?". GigaOm. Retrieved 9 September 2013.
4. Sherry, Saul. "Data Distrust Forces Drastic Decisions". Big Data Republic. Retrieved 9 October 2013.
5. Mickey, Bill. "Attempting to Solve the Duality of Data Collection and Privacy". Audience Development. Retrieved 23 October 2013.
6. Pfeifle, Sam. "Attacking Data Leakage: A start-up, and attendant nonprofit, focus on privacy in the publishing industry". International Association of Privacy Professionals. Retrieved March 2014.
7. Wilson, Fred. "Peer Progress and Regulation 2.0". AVC. Retrieved 10 February 2013.