David Shing

David Shing (born 1970) also known as "Shingy" is an Australian thought leader and self-proclaimed "Digital Profit". He has held various top marketing jobs at AOL since 2007.[1]

Personal life

David Shing comes from humble beginnings growing up in a two bedroom house in suburban Australia, in a family of 10 kids. He studied at Billy Blue design school in Sydney.[2]

Career

David Shing joined Click Things as VP of Product Strategy in 1999. In 2001 he became VP Creative & Strategy at Decentrix Inc. In 2007 he began a long relationship with AOL as the Marketing Director for AOL Europe. In 2010 he was promoted to VP Media and Marketing for AOL international and became the self anointed Digital Prophet for AOL in 2011 a title he invented for the role. He is charged with identifying new opportunities for the business, actively change brand perception and assist in building the external profile of the company across the globe.[3] He does this by speaking at conferences and events around the world including SXSW[4] and TedX [5]

Public appearances

He speaks at many live events as part of his position as Digital Profit for AOL[6] and his controversial appearance on MSNBC [7] and the follow up article in The New Yorker[8] made him the focal point for a conversation around the meaning behind buzzwords in the media industry.[9]

He is also the inspiration of the Shangy character in W/ Bob & David.[10]

References

  1. ↑ https://www.marketingweek.com/2015/07/09/aols-digital-prophet-david-shing-on-that-job-title-and-why-brands-shouldnt-treat-consumers-like-idiots/
  2. ↑ http://www.businessinsider.com.au/a-brief-biography-of-david-shing-the-australia-born-aol-digital-prophet-who-has-the-internet-buzzing-2014-2
  3. ↑ http://www.forbes.com/sites/margaretperlis/2014/06/16/aols-david-shing-deconstructed-digital-prophet-or-marketing-profiteer/#18ad1fc83887
  4. ↑ http://schedule.sxsw.com/2014/events/event_MP21332
  5. ↑ https://www.youtube.com/watch?v=Z-sw4CjZnqM
  6. ↑ https://www.theguardian.com/technology/2014/nov/11/who-is-shingy-aols-digital-prophet
  7. ↑ http://www.msnbc.com/the-cycle/watch/the-digital-prophet-predicts-our-future-141561923586
  8. ↑ http://www.newyorker.com/magazine/2014/11/17/crystal-ball-3
  9. ↑ https://www.washingtonpost.com/news/wonk/wp/2014/11/14/aols-digital-prophet-is-everything-wrong-with-corporate-america-today/
  10. ↑ "Mr. Show Rides Again: Bob Odenkirk and David Cross Re-unite for New Netflix Sketch Series". Vanity Fair. Retrieved 2016-01-21.
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