Decision Analyst (company)

For the occupation, see Decision analyst

Decision Analyst (founded 1978) is an American marketing research and consulting firm based in Arlington, Texas. It also operates the American Consumer Opinion online panel, which is made up of over eight million people.

Decision Analyst provides global research and analytical consulting services to major corporations, advertising agencies, and marketing consultancies in the Americas, Europe, Asia, the Middle East, and Africa.

Decision Analyst was founded in 1978 and is wholly owned by its 150 employees. The firm is headquartered in the Dallas-Fort Worth area in Texas.

History

Marketing Research Services

Decision Analyst conducts multinational marketing research studies on marketing strategy, market segmentation, product optimization, advertising testing, package optimization, new product concept testing and forecasting, website optimization, and customer experience optimization. The firm blends qualitative research, secondary data analysis, survey-based research, econometrics, and advanced analytics (modeling, simulation, and optimization) to solve the most difficult marketing problems. Sophisticated survey-based research, using Decision Analyst’s worldwide online panels, is a core strength. Surveys can include 3-D animation, uploaded photos, sound, videos (uploaded or shown), and timed exposure of stimuli. Surveys are conducted globally on a common, unified software platform (Logician®) so that methods are identical from country to country. Qualitative services include in-person depth interviews, focus groups, ethnography, and an array of online methods: Time-Extended™ Online Forums, online group discussions, online depth interviews, online communities, and mobile ethnography. Ideation and innovation services, using hypercreative individuals, are offered to develop new product concepts, new positionings, new packaging, and new advertising claims

DecisionSystems™

Decision Analyst offers proprietary standardized decision systems. These systems incorporate standardized questionnaires, sophisticated sampling, mathematical models, normative data, and action standards so that results are truly meaningful. Decision Analyst’s proprietary, online DecisionSystems™ include:

Software and Resources

Decision Analyst provides the following software and resources as a public service to the research industry:

Published Articles and Data

Below are some of Decision Analyst’s published articles and survey results:

See also

External links

This article is issued from Wikipedia - version of the Monday, September 22, 2014. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.