Definition 6
| Industry | Digital Marketing, sound design, Animation studio, Post-production |
|---|---|
| Predecessor |
iXL (1996-2001) Creative Bubble (2001-2011) |
| Founded | 1996 |
| Headquarters | Atlanta, United States of America |
Key people |
Jeff Katz (CEO) Frank Radice (Expert In Residence) |
| Website | Definition6.com |
Definition 6 is a digital marketing agency that was founded in Atlanta in 1996. The agency received industry recognition[1] for an online video it created in January 2010 for Coca-Cola, entitled "Happiness Machine".[2]
About
Definition 6 is a full-service digital marketing agency. It is headquartered in Atlanta and has offices in New York City and London.[3] The agency is backed by Navigation Capital Partners, an Atlanta-based private equity firm.[4] In August 2009, Definition 6 acquired Creative Bubble,[5] a video and post-production and sound engineering company based in New York. In December 2009, Definition 6 acquired Leach Communications,[6] a public relations firm based in New York. In September 2012, Definition 6 acquired Synaptic Digital, an earned media and strategic content distributions company.[7] Barry Sikes took over as CEO of Definition 6 from Michael Kogon on September 12, 2013.[8]
Clients
- Adidas[9]
- Aflac[10]
- Coca-Cola
- ESPN[11]
- Fox Broadcasting Company
- FX Movie Channel
- General Motors[12]
- HBO
- Herschend Family Entertainment[13]
- Hub Network
- Mitsubishi Electric[14]
- MTV
- Nickelodeon
- Nick Jr.
- Red Touch Media
- Sesame Street
- VeriFone
Awards
- CLIO Gold Interactive Award (CLIO Awards May 2010)[1]
- Advertising Age Small Agency Campaign of the Year for Coca-Cola's "Happiness Machine" (July 2010)[15]
Former leadership
- Jonathan Accarrino (2010-2013) - On June 24, 2010, Definition 6 hired Jonathan Accarrino from NBC Universal, where he was responsible for all social networking promotion, training, and account voice development for on-air and online talent, franchises, and NBC Universal executives.[16]
- Alfred Leach (2009-2012) - Definition 6 acquired PR firm Leach Communications in December 2009.[6]
References
- 1 2 Coca-Cola Happiness Machine - DesignTAXI
- ↑ http://mashable.com/2010/07/21/coke-happiness-machine/
- ↑ http://www.definition6.com/who-we-are/press-releases/synaptic-digital-uk-rebrands-as-definition-6.aspx
- ↑ http://www.dealwatchblog.com/post/2009/07/15/DLA-Piper-and-Greenberg-lawyers-ink-15-million-dollar-private-equity-deal.aspx
- ↑ http://www.dmnews.com/definition-6-acquires-creative-bubble/article/147742/
- 1 2 http://www.mediabistro.com/agencyspy/definition-6-acquires-pr-firm-that-really-understands-integrated-marketing_b5207
- ↑ Definition6.com. "Definition 6 Acquires Synaptic Digital Enhancing Content Marketing Capabilities and Distribution," 25 Sept. 2012. Web. 31 July 2013.
- ↑ http://brief.promaxbda.org/content/agency-definition-6-adds-barry-sikes-as-ceo
- ↑ "adidas". Definition 6. Retrieved 10 December 2013.
- ↑ "Aflac Benefit Solutions". Definition 6. Retrieved 10 December 2013.
- ↑ http://www.definition6.com/our-work.aspx#
- ↑ "General Motors". Definition 6. Retrieved 10 December 2013.
- ↑ "Herschend Family Entertainment". Definition 6. Retrieved 10 December 2013.
- ↑ "Mitsubishi Electric". Definition 6. Retrieved 10 December 2013.
- ↑ http://adage.com/smallagency10/article?article_id=145066
- ↑ http://www.prnewswire.com/news-releases/nbc-digital-marketing-veteran-jonathan-accarrino-joins-definition-6-social-media-team-97067854.html