Dermalogica

Dermalogica Inc.
Private
Industry Consumer goods • Education
Founded 1986
Founders Jane Wurwand
Ray Wurwand
Headquarters Carson, California, United States
Products Skin care
Website www.dermalogica.com

Dermalogica is an American personal care company headquartered in Carson, California.[1][2] Its product portfolio includes cleansers, exfoliants, toners, masques, eye treatments, and moisturizers, as well as an acne treatment line for teens.[1][3][4][5] Dermalogica has primary operations in the United States, the United Kingdom, Canada, Australia and Ireland and is sold in more than 80 countries worldwide.[6][7]

History

In 1983, Jane Wurwand, a tenured skin therapist and licensed instructor, arrived in Los Angeles from the United Kingdom.[8] Approximately six months earlier, her then-boyfriend, now-husband, Raymond Wurwand took a job as a sales representative for a company selling equipment to the skin care industry.[8][9] Together they hosted skin therapy classes in the company’s showroom to educate students and promote the equipment.[8] Following the success of their educational programs, Jane and Ray Wurwand created a business plan to continue their courses. By the end of 1983, the couple had launched the school that became the first International Dermal Institute (IDI) in Marina Del Rey.[8] Two years later, Wurwand set out to develop products free of common skin irritants, including lanolin, SD alcohol, mineral oil, artificial colors and fragrances.[10] This was inspired by student requests as well as a lack of existing products that Jane Wurwand could use could use on her skin, which experienced dermatitis and chronic eczema.[8][11]

Dermalogica was created and premiered in 1986 as a skin care line, sold in concept spaces and in authorized salons, spas and beauty supply stores.[3][9][10] As of 2013, Dermalogica has more than 100,000 trained skin therapists around the globe and 22 concept spaces in North America, Europe, Asia, Australia, Africa, and the Middle East;[3][3][9][12][13] the concept spaces and/or hybrid learning centers worldwide are dedicated to bringing consumer and professional education, professional treatments and retail sales together under one roof.[3][14][15][16] Dermalogica continues to operate The International Dermal Institute (IDI), a provider of postgraduate skin care education.[17] With 38 postgraduate training centers and 45 international affiliates, IDI trains more than 75,000 professional skin therapists every year.[17][18] IDI is also responsible for the research and development of Dermalogica treatments and products.[18]

Dermalogica Foundation

The Dermalogica Foundation was founded in 1999 to invest in community organizations working to improve the lives of women and children.[19] On January 6, 2011, the Dermalogica Foundation’s Financial Independence Through Entrepreneurship (FITE) initiative was created in partnership with Kiva.org to fund small loans for women entrepreneurs in developing countries.[20] FITE became the first microlending platform campaign accessible to consumers online, offline, and through retail channels.[21] FITE also works to engage the private sector, its marketing prowess, its employee networks and funding support, to empower women entrepreneurs globally.[21]

Since its launch, FITE has funded more than 36,000 women across 68 countries.[7] Today, FITE includes support for education, mentorship and job-skill training for women and girls, as well as support for local grassroots initiatives to help women become leaders, impactful citizens and champions for pressing social issues. FITE helps support 17 organizations, including Girl Rising, These Numbers Have Faces and WorldSkills.[7]

Controversy

In 2011, The Sunday Times published an article called "The Woman Who Started a Cult," referring to the brand's cult-like following and Germany's suspicion that Dermalogica was affiliated with Scientology. In the article, Jane Wurwand said, "We had to sign a document declaring we had never been affiliated with Scientology, because there were all these people smiling, saying the same thing so enthusiastically. They assumed we did a form of brainwashing. I suppose I can see why — we do talk about Dermalogica like a tribe on a mission."[22]

Awards and Media

Dermalogica has won awards and been recognized by publications, including InStyle, Harper's Bazaar, New Woman, Launchpad, Cosmetic Executive Women (CEW), Allure, American Spa, American Salon, Shecky's, Life & Style, The UK Beauty Awards, Vogue, Guild Awards of Excellence and CoolBrands.[23][24]

References

  1. 1 2 "Dermalogica, Inc.: Private Company Information - Businessweek". Investing.businessweek.com. Retrieved 2013-10-29.
  2. ↑ "Research and Markets: Dermalogica, Inc. Company Profile and SWOT Analysis Contains In Depth Information and Data about the Company and Its Operations to Date". Reuters. Retrieved 2013-10-29.
  3. 1 2 3 4 5 "Dermalogica USA". Dermalogica.com. Retrieved 2013-10-29.
  4. ↑ "Dermalogica gives teens with mild to moderate acne a Clear Start". Cosmeticsbusiness.com. 2013-09-05. Retrieved 2013-10-29.
  5. ↑ "Clear Start USA". Clearstart.com. Retrieved 2013-10-29.
  6. ↑ "Research and Markets: Dermalogica, Inc. Company Profile and SWOT Analysis Contains In Depth Information and Data about the Company and Its Operations to Date". Business Wire. 2012-01-05. Retrieved 2013-10-29.
  7. 1 2 3 "JoinFITE". JoinFITE. 2011-02-23. Retrieved 2013-10-29.
  8. 1 2 3 4 5 "Jane Wurwand | Starting a Business and Growing your Company, Ladies Who Launch". Ladieswholaunch.com. 2006-06-20. Retrieved 2013-10-29.
  9. 1 2 3 "Skin by Dermalogica". NUVO Magazine. 2012-08-27. Retrieved 2013-10-29.
  10. 1 2 "Our Story". Dermalogica. Retrieved 2013-10-29.
  11. ↑ Chen, Eva (2008-12-03). "20 Questions with Dermalogica Founder Jane Wurwand: Teen Vogue Daily". TeenVogue.com. Retrieved 2013-10-29.
  12. ↑ Chanel Iman. "on montana - Santa Monica". Dermalogica. Retrieved 2013-10-29.
  13. ↑ "BioActive Peel Launch Center". Dermalogica.com. Retrieved 2013-10-29.
  14. ↑ "Felicia C. Sullivan: Interview: Entrepreneur Jane Wurwand, CEO of Dermalogica". Huffingtonpost.com. Retrieved 2013-10-29.
  15. ↑ "WorldSkills International - Dermalogica". Worldskills.org. 2013-05-01. Retrieved 2013-10-29.
  16. ↑ "Dermalogica Debuts First Hybrid Learning Facility". American Spa. 2013-01-21. Retrieved 2013-10-29.
  17. 1 2 "Skin Solutions Skincare Center - The International Dermal Institute". Skinsolutionsvt.com. Retrieved 2013-10-29.
  18. 1 2 "Mission and History". International Dermal Institute. Retrieved 29 October 2013.
  19. ↑ "Foundation". Dermalogica. Retrieved 2013-10-29.
  20. ↑ "Dermalogica Accounts Join 'FITE' for National Women's History Month - LOS ANGELES, March 1, 2011 /PRNewswire/". Prnewswire.com. Retrieved 2013-10-29.
  21. 1 2 "Kiva.org Joins Dermalogica to Launch Microlending Platform joinFITE.org to Fund Women Entrepreneurs; Geena Davis, Eileen Fisher, Nicholas Kristof Among Strategic Partners". Kiva. 2011-01-06. Retrieved 2013-10-29.
  22. ↑ Kate Spicer (2011-04-03). "The woman who started a cult". The Sunday Times. Retrieved 2013-10-29.
  23. ↑ (PDF) https://web.archive.org/20150209025713/http://www.dermalogicaskincentre.com/pdf/Brand_Story_Book.pdf. Archived from the original (PDF) on February 9, 2015. Retrieved August 31, 2015. Missing or empty |title= (help)
  24. ↑ "Dermalogica News ‹ Dermalogica Blog". Jerseybeautycompany.co.uk. Retrieved 2013-10-29.

External links

This article is issued from Wikipedia - version of the Friday, February 26, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.