DeskSite

DeskSite
Private
Industry Online Video Advertising
Founded Orange County, California
Founder Richard Gillam
Website desksite.com

DeskSite is a privately held digital media company based in Orange County, California. The company is building a network of app-based video entertainment portals, called DeskSites, which are designed to offer both viewers and marketers certain advantages over cloud-based video entertainment portals, such as Hulu and YouTube.

Technology

For certain purposes, thick-client technologies, like “apps”, offer advantages over thin-client technologies, like websites.[1] Theoretically, an Internet-connected app can deliver a richer, faster, and more personalized communication experience.[2]

A DeskSite is an app designed exclusively for large screen, Internet-connected devices, such as desktops, laptops, tablets, and TV sets, (rather than smartphones). Each app is customized around a specific entertainment brand, (e.g., the Broncos DeskSite, the Steelers DeskSite, etc.), and automatically & transparently delivers high-definition video to opt-in users.

Like a DVR for the Internet, content is downloaded and stored on the end-user’s hard drive, enabling video playback without an active Internet connection.[3][4][5][6] This video-on-demand system also eliminates the buffering and freezing typically associated with streaming video from websites, allowing viewers to instantly watch their selected video. Other differentiating video playback features include fast-forward, rewind, and slow-motion. Unlike a website, where users typically manually search for new content, DeskSites offer optional audiovisual alerts that proactively engage viewers whenever a new “user-approved” video has fully downloaded and is ready to view.[3][4][5][6]

DeskSites permit marketers to target video ads by exact age and gender, as well as control exact reach and frequency—which is not possible via (open-access) websites, like Hulu, YouTube, etc.

Business

The company’s business is online video advertising, which is effected by delivering targeted video ads to opt-in users of the company’s video entertainment apps[7] (i.e., DeskSites). The company broadcasts exclusive HD videos to users of its apps, and sells video ad space on these apps to national advertisers.[7]

By aggregating video ad space across a large number of DeskSites, the company can distribute video commercials to millions of consumers simultaneously—similar to network television and large web portals, but with the “cookie-free” targetability of an opt-in app.

History

DeskSite was founded by Richard Gillam. DeskSite is the name of the company, as well as the brand-name of its consumer-facing software application, and was derived from combining the words desktop and website. The company’s legal name is QDOS, Inc. DBA DeskSite.[7] QDOS stands for Quick & Dirty Operating System, the original name for the 86-DOS operating system.

Notable Events

NFL Partners

The company has partnered with numerous nationally recognized entertainment brands, including the San Francisco 49ers,[8] Chicago Bears,[9] Cincinnati Bengals,[10] Buffalo Bills,[11] Denver Broncos,[12] Cleveland Browns,[13] San Diego Chargers,[14] Indianapolis Colts,[15][16][17] Miami Dolphins,[6] New York Giants,[18] Jacksonville Jaguars,[19][20] New York Jets,[21] Detroit Lions,[22] Oakland Raiders,[3] Los Angeles Rams,[5] Baltimore Ravens,[23] Washington Redskins,[24] Pittsburgh Steelers,[25] and Houston Texans. [4]

League Expansions

DeskSite expanded into the NHL and MLS by partnering with the Columbus Blue Jackets,[26] New Jersey Devils,[27] Philadelphia Flyers,[28] New York Islanders, [29] Detroit Red Wings,[30] Buffalo Sabres,[31] Dallas Stars,[32] Houston Dynamo,[33] and Los Angeles Galaxy.[34]

Corporate Affairs

CEO

Richard Gillam.

Directors

Joe Pytka, Leigh Steinberg, Mark Handler, Peter Farrelly, Richard Gillam (Chairman), Sid Ganis.[35]

Offices

Headquartered in Irvine, California, with offices in Manhattan, New York.[36]

References

  1. ↑ Webopedia, Hardware Software
  2. ↑ WifiNotes, Computer Networks
  3. 1 2 3 Raiders Website Announcement
  4. 1 2 3 Texans Website Announcement
  5. 1 2 3 Rams Website Announcement
  6. 1 2 3 Dolphins Website Announcement
  7. 1 2 3 Bloomberg Business Snapshot
  8. ↑ 49ers Website Announcement
  9. ↑ Bears Website Announcement
  10. ↑ Bengals Website Announcement
  11. ↑ Bills Website Announcement
  12. ↑ Broncos Website Announcement
  13. ↑ Browns Website Announcement
  14. ↑ Chargers Website Announcement
  15. ↑ Colts Website Announcement
  16. ↑ Colts Website Coverage
  17. ↑ Indianapolis Business Journal Coverage
  18. ↑ Giants Website Announcement
  19. ↑ Jaguars Website Announcement
  20. ↑ Jaguars Website Announcement
  21. ↑ Jets Website Announcement
  22. ↑ Lions Website Announcement
  23. ↑ Ravens Website Announcement
  24. ↑ Redskins Website Announcement
  25. ↑ Steelers Website Announcement
  26. ↑ Blue Jackets Website Announcement
  27. ↑ Devils Website Announcement
  28. ↑ Devils Website Announcement
  29. ↑ Islanders Website Announcement
  30. ↑ Red Wings Website Announcement
  31. ↑ Sabres Website Announcement
  32. ↑ Stars Website Announcement
  33. ↑ Dynamo Website Announcement
  34. ↑ Galaxy Website Announcement
  35. ↑ Bloomberg Business Board Members
  36. ↑ DeskSite Company Website

External links

This article is issued from Wikipedia - version of the Friday, April 08, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.