Devassa by Playboy

Devassa by Playboy
Industry Beverage
Headquarters Brazil
Products Beers
Owner Brasil Kirin
Website www.devassa.com.br

Devassa by Playboy is a brand of beer based in Brazil made by Brasil Kirin under license from the U.S. company Playboy.

History

The Japanese-owned[1] Brazilian brewer Brasil Kirin launched the brand of beer under license from the United States-based adult company, Playboy. Cooper Hefner (son of Playboy founder Hugh Hefner[2]) and Playboy Playmates were present for the launch in Brazil's Rio de Janeiro. "Devassa" is Portuguese for "libertine". The marketing of the product entails a bottle shaped as either a Bunny-waitress or an hourglass. Though the company's prime market is Brazil, there were plans to expand to other territories.[3]

See also

References

  1. Topham, James. "Kirin buys control of Brazil's Schincariol for $2.6 billion". Reuters. Retrieved 2014-02-26.
  2. Andrew Williams (2013-08-27). "Cooper Hefner: My Playboy dad and I don’t have the same taste in women". Metro.co.uk. Retrieved 2014-02-26.
  3. "Playboy Launches "Devassa By Playboy" Beer In Brazil". Playboyenterprises.com. 2013-07-01. Retrieved 2014-02-26.

External links


This article is issued from Wikipedia - version of the Tuesday, March 15, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.