Dewar's
Type | Scotch Whisky |
---|---|
Manufacturer | Bacardi |
Country of origin | Scotland |
Introduced | 1846 |
Proof (US) | 80 |
Variants | White Label, Dewar's 12, Dewar's 18 Founder's Reserve, Dewar's Signature |
Related products | Aberfeldy, Aultmore, Craigellachie, The Deveron, Royal Brackla |
Dewar's (/ˈdjuː.ər/) is a brand of blended Scotch whisky owned by Bacardi, which claims the brand's "White Label" to be the top-selling blended Scotch in the US.
History
The Dewar's whisky brand was created by John Dewar, Sr. in 1846. Under the control of his two sons, John A. Dewar Jr. and Thomas "Tommy" Dewar, the brand expanded to become a global market leader by 1896. Tommy became famous as the author of a travel journal, Ramble Round the Globe, which documented his travels while publicizing the Dewar name. Dewar's eventually expanded their product by constructing the Aberfeldy Distillery in 1896.
The company joined Distillers Company in 1925. Distillers was acquired by Guinness in 1986, and Guinness merged with Grand Metropolitan to form Diageo in 1997. Diageo sold Dewar's to Bacardi the next year.
In 1987, numerous cases of still perfect Dewar's Scotch were recovered by underwater archaeologist E. Lee Spence from the shipwreck of the SS Regina, which had been sunk in Lake Huron in 1913.[1]
Dewar's products
- Dewar's White Label – Created in 1899 by John Dewar & Son's first Master Blender, A.J. Cameron. It has become the company's top-selling variation.[2]
- Dewar's 12 – Twelve years old.[3] The blend was created by Dewar's sixth master blender, Tom Aitken. This offering has received some awards at international Spirit ratings competitions. From the San Francisco World Spirits Competition, it has received several double gold, gold, and silver medals.[4]
- Dewar's 18 – 18 years old
- Dewar's Signature – Includes 27-year-old malt.[5][6]
Distilleries
The company owns five whisky distilleries in Scotland:
Advertising
- The premier rugby union competition in Victoria, Australia, the Dewar Shield, is named after the company. The Shield, which is the oldest continuous rugby competition in Australia, was donated by the company to the Victorian Rugby Union upon its inauguration in 1909.[9]
- Dewar's has run television advertisements featuring British actress Claire Forlani.[10]
References
Notes
- ↑ Briggs-Bunting, Jane, and Ned Geeslin, "Yo-Ho-Ho and a Bottle of Mumm!" People, November 16, 1987, pp. 143-145
- ↑ White Label
- ↑ Dewar's 12
- ↑ "Proof66.com Website". Retrieved 2010-10-15.
- ↑ Dewar's Signature.
- ↑ Dewar's Signature at Cigar Aficionado
- ↑ Aberfeldy Distillery website
- ↑ Aultmore Distillery website
- ↑ Victorian Rugby Union
- ↑ http://www.youtube.com/DewarsUS
Further reading
- Buxton, Ian (2010). The Enduring Legacy of Dewars: A Company History. Glasgow: Neil Wilson Publishing Ltd. ISBN 978-1906476052.
External links
- John Dewar & Sons Scotch whisky homepage
- Homepage of Dewar's Aberfeldy Distillery
- Dr. Whisky on Dewar's