Diederiekje Bok

Diederiekje Bok (born December 23, 1970) is a Dutch producer, artist, writer[1] and the developer of the John's Phone[2][3] with Hein Mevissen. She started John Doe Amsterdam in 2001. Famous creations of Diederiekje Bok are mainly her scripts and productions for MTV Europe as the MTV shorts Deutschland Liebt Günther (2005), Das Ist So Togo (2006) and John From Burlington (2010). Diederiekje Bok has also been guest curator[4] of an exhibition in museum Boijmans van Beuningen in Rotterdam in 2009, the exhibition of the work of Rinus van den bosch.[5] For this exhibition, she created and published a book[6] with publishers AFdH called Rinus. Since 2014 she wrote a few successful children's books about main character Olli. Diederiekje Bok is with designer/director Hein Mevissen also the creator of the character Olli that became a hype[7][8] in the Netherlands in March 2013 for the second time. Olli was part of a campaign that Bok and Mevissen created to save the Rotterdam zoo Diergaarde Blijdorp. In 2014 Diederiekje Bok wrote a weekly column[9] in Fab Magazine about her life in Los Angeles.[10]

Awards

Diederiekje Bok won several international awards[11] as a creative. Including a few times the New York festival[12][13] Gold World Medal. In december 2013 Diederiekje Bok and Hein Mevissen of John Doe[14] got awarded with the highest Dutch advertising award[15][16][17][18] the Golden Loeki[19] for the Olli campaign. The agency John Doe got the award in a Live television[20] show from Arian Buurman, CEO of the Stichting Ether Reclame who hosts the Loeki awards. At the World Intellectual Property Day[21] Diederiekje Bok won also an award[22] for being the person behind the best brand in the Netherlands for the brand Olli. The award is judged on innovation, decisiveness, perseverance, Protection in the field of Intellectual Property and Contributing to society.

Author

Entrepreneur

John's Phone

John's Phone business edition

John's Phone is a mobile phone that and Diederiekje Bok and Hein Mevissen designed and manufactured.[23] It is marketed as being ideal for children, the elderly, and technophobes.[24][25] and made in the Netherlands and sold by John's (Phone From The Supermarket BV). It claims to be the world's most basic cell phone, allowing the user only to make and receive calls, with none of the features of modern cameraphones such as a camera, Internet access and text messaging; the address book is a paper pad and a pen, built into the back of the device. It is built around the Keep It Simple concept.[26][27] In 2010 Fast Company wrote that John's Phone[28] made it in the top 12 of the Year's Best Ideas in Interface Designs.

Ollimania

Diederiekje Bok is also the co-creator with Hein Mevissen of the character Olli that was original created in 2004 as a character for a bottled mineral water.[29] Olli is a cartoon character and a stuffed toy. In 2013 a toy of Olli toy was licensed for another campaign and became again a hype [30][31] in the Netherlands in March 2013. Olli was used under license as part of a campaign Bok created with Hein Mevissen to save the Rotterdam zoo Diergaarde Blijdorp. Olli became a national hype[32] in the Netherlands in March 2013. After saving the ZOO Olli became the symbol[33] of Rotterdam[34] and professional football club Feyenoord.[35][36] The original Dutch name, Olli, is a shortening of Olifantje, "little elephant". The hype around Olli is explained as a new way of marketing called brand feeling[37] or emotional branding. Ollimania is the mother company of Olli and many other characters. Ollimania publishes children's books, creates toys and is very active in charity. Diederiekje Bok and Hein Mevissen are the founders of Ollimania.[38]

References

  1. ↑ "Diederiekje Bok". Amsterdam Ad Blog. January 17, 2011.
  2. ↑ "Dutch launches no-frills mobile phone". Brandrepublic. November 16, 2010.
  3. ↑ "Nederlandse mobiele telefoon alleen om te bellen" (in Dutch). Nu.nl. January 21, 2012.
  4. ↑ "Exhibition" (in Dutch). afdh publishers. September 19, 2009.
  5. ↑ "Wintertijd" (in Dutch). October 26, 2014.
  6. ↑ "Publisher Book" (in Dutch). Omero. September 2009.
  7. ↑ "Ontwerper Olli" (in Dutch). Rijnmond. April 2, 2013.
  8. ↑ "Stormloop op Olli" (in Dutch). Algemeen Dagblad. March 28, 2013.
  9. ↑ "Artikelen van Diederiekje Bok" (in Dutch). FAB Magazine. April 29, 2014.
  10. ↑ "Los Angeles" (in Dutch). Fab Magazine. April 15, 2014.
  11. ↑ "John Doe Amsterdam grossiert in prijzen" (in Dutch). Algemeen Dagblad. June 26, 2007.
  12. ↑ "New York Festival Gold Medal". 2007.
  13. ↑ "New York Festival Gold Medal". 2007.
  14. ↑ "John Doe grossiert in prijzen" (in Dutch). Algemeen Dagblad. June 26, 2007.
  15. ↑ "Olli wint Gouden Loeki" (in Dutch). Telegraaf. December 19, 2013.
  16. ↑ "Olli wint Gouden Loeki" (in Dutch). Volkskrant. December 19, 2013.
  17. ↑ "Gouden Loeki naar John Doe's Olli" (in Dutch). Adormatie. December 19, 2013.
  18. ↑ "Gouden Loeki 2013: Olli met reclamebureau John Doe" (in Dutch). Reclamewereld. December 19, 2013.
  19. ↑ "Gouden Loeki Awards".
  20. ↑ "Olli wint gouden Loeki" (in Dutch). Show News. December 19, 2013.
  21. ↑ "World Intellectual Property Day". WIPO. April 26, 2014.
  22. ↑ "Center Tone Award" (in Dutch). Center Tone. April 25, 2014.
  23. ↑ Ingeborg van Lieshout. "Een telefoon om mee te bellen". Sync.
  24. ↑ Karin Thomas (January 26, 2011). "Simplified mobile phone just makes & receives calls". Springwise.com.
  25. ↑ Pichayada Promchertchoo (November 17, 2010). "John’s Phone Launched for Technophobes". eWeek Europe.
  26. ↑ Jack Loftus. "The Anti-Smartphone". Gizmodo.
  27. ↑ Cory Doctorow. "John’s Phone: the minimalist anti-smart-phone". Boing Boing.
  28. ↑ "12 of the Year's Best Ideas in Interface Design". Fast Company. Dec 2010.
  29. ↑ "Olli en het poepkanon trekken de wereld in" (in Dutch). 29 October 2014.
  30. ↑ "Ontwerper Olli" (in Dutch). Rijnmond. April 2, 2013.
  31. ↑ "Stormloop op Olli" (in Dutch). Algemeen Dagblad. March 28, 2013.
  32. ↑ "Olli mania". Feyenoord News. March 28, 2013.
  33. ↑ "Olli als uithangbord van Feyenoord". Algemeen Dagblad. March 30, 2013.
  34. ↑ "Olli de vredesduif". AD. March 2013.
  35. ↑ "Feyenoord mascotte Olli" (in Dutch). March 30, 2013.
  36. ↑ "Nieuws" (in Dutch). Feyenoord. March 28, 2013.
  37. ↑ "Over Olli, brand feeling". Blauw. Feb 14, 2013.
  38. ↑ "Home of Olli". Ollimania LLC. 10 September 2015.

External links

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