Differently (song)

"Differently"
Single by Cassie Davis featuring Travie McCoy
from the album Differently
A-side "Differently"
B-side "Hero"
Released 16 March 2009
Format Digital Download, CD single
Genre Power pop, electropop
Length 3:51
Label Sony BMG
Writer(s) Cassie Davis, Printz Board, Travis McCoy
Producer(s) Printz Board
Certification Gold
Cassie Davis singles chronology
"Like It Loud"
(2009)		 "Differently"
(2009)		 "Do It Again"
(2009)
Travie McCoy singles chronology
"Coconut Juice"
(2008)		 "Differently"
(2009)		 "Billionaire"
(2010)

"Differently" is a song recorded by Australian pop singer, Cassie Davis. It is the second single taken off Cassie's upcoming debut album of the same title. It features guest vocals from Travie McCoy, the lead singer of American alternative hip hop band, Gym Class Heroes. Signed copies of the single are available if pre-ordered at Sanity or JB Hi-Fi.[1] The song went Gold on 18 September 2009 confirmed via her Twitter page [2]

Track listing

Maxi CD Single[3]
  1. Differently
  2. Hero
  3. Differently (Album Version)
  4. Differently (Sing-A-Long Mix)
  5. Differently (Mirage Mix)

Airplay

"Differently" made its radio debut on 16 March 2009. It has since began to receive heavy airplay on the Today Network (especially "The Hot 30 Countdown") and Sydney radio station, Nova 96.9. "Differently" was the #1 most added song to Australian radio in its first week of release.[4]

Collaboration

Of working with Travie McCoy, Cassie said:[5]

  • "I feel incredibly blessed to have had the opportunity to work with many amazing artists on 'Differently.' To have the privilege of working with the creative force that is Travis McCoy has been a truly inspiring, insightful and out-of-this-world experience."
  • "Travie is an artist that I am a big fan of and admire. I hope that through my involvement in music my peers will hold me in the same light," added Cassie.

Davis spoke to McCoy on the phone about his contribution, and his rap was recorded separately. They met for the first time on the video set.

  • "That was lucky, Davis tells The Back Room.
  • "Sometimes you don't even get to meet someone you sing with at the video, it is all done on green screen.
  • "We clicked straight away. In our scenes together there was a competition to make each other laugh, a few times we were in hysterics and they had to stop filming. The songs is quite serious but we had so much fun on the set it was hard to be serious.

There was another problem in the video, with McCoy towering over the pocket-sized Davis.

  • "Travis must be like 6ft 4in. I'm like 5ft 4in. I definitely stood on a box in the close ups because they couldn't get our heads in the same frame.

Lyrics

Cassie herself stated that "Differently" is a track that celebrates those who are not afraid to go against the grain and embrace their individuality.

Live performance

Cassie performed "Differently" at 7:40am on Australian breakfast television show, Sunrise backed by her band including Fish on the drums.[6]

Music video

Davis and McCoy standing face to face in front of a green backdrop in the official music video for "Differently"

Details

The video clip for 'Differently' was shot in Los Angeles, California in mid March 2009. It features Travie McCoy along with Printz Board who was a musical director for The Black Eyed Peas and Fish, the founder of Fishbone both making guest appearances. It made its premiere on Cassie's official YouTube channel on 12 April 2009.[7]

Commentary

The entire music video takes place in front of a green backdrop with white crosses made up of tape stuck on each of the walls. Cassie undergoes three costume changes in the clip. It begins with Printz and Davis singing the "er, ah" melody together before the first verse kicks in. Quick cuts occur of Travie, Printz playing a keyboard, synthesizer and drum machine while Fish drums for the duration of the video. Cassie is also found playing three different instruments, the first being drums, guitar and then a drum machine. During McCoy's rap verse, the pair are found face to face repetitively moving around one another. There is also another sequence in which Cassie and two female dancers perform set choreography.

Charts

Chart (2009) Peak
position
Australian ARIA Singles Chart[8] 29

End of Year Charts

Year Chart Rank
2009 Australian Artists Singles 2009 #25[9]

Certifications

Country Certification Sales
Australia Gold[2] 35,000+

Release history

Country Release Date Format Label Catalogue
Australia 16 March 2009[10] Radio Sony BMG
24 April 2009[11] CD Single, Digital Download 88697494122[12]
United Kingdom May 2011 CD Single Sony Music UK

References

  1. ↑ http://officialcassiedavis.com/newsEvents/home.do?newsId=20030829006290
  2. 1 2 https://www.twitter.com/iamcassiedavis
  3. ↑ http://www.bigwentertainment.com.au/product/differently_3520315_1378351.html
  4. ↑ http://www.aumreport.com/news.html
  5. ↑ "Cassie Davis hooks up with Travis McCoy for Differently". 18 March 2009.
  6. ↑ http://au.lifestyle.yahoo.com/sunrise/video/concerts/?autoplay_id=13342870#embedded-video-top
  7. ↑ Video on YouTube
  8. ↑ "ARIA Charts - Week Commencing: 22 June 2009" (PDF). Australian Recording Industry Association. Aria.com.au. 22 June 2009. Retrieved 21 June 2009.
  9. ↑ http://aria.com.au/pages/aria-charts-end-of-year-charts-top-australian-singles-2009.htm
  10. ↑ http://officialcassiedavis.com/newsEvents/home.do?newsId=20030829006278
  11. ↑ http://officialcassiedavis.com/featuredInfo/home.do
  12. ↑ http://www.sanity.com.au/product/product.asp?sku=2123801

External links

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