Digital agency

A digital agency is a business that delivers marketing services for the creative and technical development of internet based work products.

These services range from the more generalist such as website design, e-mail marketing and micro-sites, etc. to the more specialist such as viral campaigns, pay-per-click ad management, banner advertising, search engine optimization and marketing, podcasting, and front-end development.

Traditional advertising agencies usually collect fees off ad placement instead of the work itself. Digital agencies usually bill their fees through the service time involved in artwork, design, creative and technical services that you hire them to complete.[1]

References

  1. "Darkstar Design | Exactly What Is A Digital Agency?". www.darkstardesign.com. Retrieved 2016-03-29.
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