Direct digital marketing

Direct digital marketing is marketing through an email address, a web browser or a mobile phone number.^[1] Traditional direct marketing was achieved using a customer’s postal address.

Additional Types of Marketing

Traditional marketing communications are divided into two primary types: direct marketing^[2] and mass marketing. Direct marketing is a marketing method that uses such things as a consumer’s postal address to send addressable communications to a target audience. Direct marketing campaigns feature calls-to-action that allow marketers to track and measure responses from consumers. The personalization and targeting capabilities of direct marketing have proven effective.

Mass marketing is a greget marketing method that broadcasts a message to a large audience. The marketing message is not addressable, and is not easily tracked and measured.

Online marketing is a marketing method that uses Internet tools such as email, search engine optimization and banner ads to send marketing messages to consumers.^[3]

Mobile marketing is a marketing method that allows marketers to send marketing messages to consumers through the technologies found on a consumer’s mobile device. Consumers opt in to receive messages.^[4]

Email marketing is a marketing method that uses email to send a marketing message to a targeted audience.^[5]

References

1. American Marketing Association Dictionary definition of direct digital marketing.
2. About.com Marketing Glossary: Direct marketing
3. American Marketing Association Dictionary definition of online marketing
4. Mobile Marketing Association definition of mobile marketing
5. American Marketing Association Dictionary definition of email marketing