Discovery Kids (Latin America)
| Discovery Kids | |
|---|---|
| Launched | November 1, 1996 |
| Owned by | Discovery Communications |
| Picture format | 480i (SDTV) 1080i (HDTV) |
| Slogan | Aquí, en Discovery Kids (Latin America); Aqui, no Discovery Kids (Brazil); " Here, in Discovery Kids" (United States) |
| Country | United States |
| Language | Spanish/Portuguese (for Brazil)/English (SAP) |
| Broadcast area | Latin America, USA and Brazil |
| Headquarters | Miami, Florida |
| Sister channel(s) |
Discovery Turbo Investigation Discovery Discovery Home & Health |
| Website |
Discovery Kids Latin America Discovery Kids Brazil |
Availability | |
| Satellite | |
| Dish Network (Mexico) | 310 |
| DirecTV (Latin America) | 330 |
| SKY México | 303 |
| Dish Network (United States) | 849 (Miami only) |
| Cable | |
| NET TV (Brazil) |
100 (SD) 600 (HD) |
| Streaming media | |
| OneLink Communications | Channel 60 |
Discovery Kids Latin America is a cable television channel owned by Discovery Communications and headquartered in Miami, Florida, which started as a programming block on the Latin American version of Discovery Channel. It is the only Discovery channel to feature spokescharacters.
The channel is divided on four feeds: Mexico, Argentina, the rest of Latin America, and a Portuguese feed for Brazil.
History
The channel started broadcasting on November 1, 1996. Originally its programming was aimed at older children and teens, airing shows such as Ghostwriter, Popular Mechanics for Kids, and Cyberkids.
In 2002, when Discovery Kids in United States was being launched as a programming block on NBC, the Latin American channel changed its programming to focus mainly on the pre-school audience. Programming for young children aired round-the-clock on weekdays, while series for teens aired only on weekends. This was due to low ratings on the non-preschool programming and hard competition with rival networks Cartoon Network (Latin America), Nickelodeon (Latin America) and Fox Kids Latin America (now known as Disney XD (Latin America)).
On January 13, 2003, the channel changed its programming to target mainly pre-schoolers and dropping all teen series completely, airing programs for young children round-the-clock seven days a week. On March 8, 2005, the channel introduced Doki, a dog who would become the official mascot of the channel. In 2008, Doki was accompanied by Mundi, a female anthropomorphic ladybug who serves as his best friend; the channel had previously introduced characters who are Doki's friends, including Gabi, Oto, Fico, and Anabella.
On March 30, 2009, the channel radically changed its logo, and adopted new programming, bumpers and schedules.[1]
Another image renovation was adopted on April 15, 2013. This coincided with the premiere of the new series Doki: The Series. New bumpers and schedule changes were part of this rebranding.
In the U.S., it is available as a block on Discovery Familia, known as Discovery Kids en Español.
On October 2015, Pac-Man and the Ghostly Adventures was added making it once again inclusive to pre-teens and teens. On April 1, 2016, Discovery Kids got an new logo for day of channel's 20th anniversary.
Programming
Live events
- La Ronda de Discovery Kids: The channel organized live events called La Ronda de Discovery Kids (The Discovery Kids Tour), where "Doki", the channel's mascot, along with characters from the series visited some cities and make performings. The last event with that name was in 2008, however, the channel still organizes events on Latin American cities from time to time. In July, August, and September of 2012, They were preformed event title Expreso Discovery Kids (Discovery Kids Express) in city of Mexico and Venezuela.[2]
References
See also
- PBS Kids - An American public broadcasting block for children
- Qubo - An American satellite channel for children
- Sprout
- Discovery Kids (Asia)
- Discovery Kids (Australia)
- Discovery Kids (Canada)
- Discovery Kids (UK)