Doral (cigarette)

For other uses, see Doral (disambiguation).

Doral is a savings brand cigarette introduced in 1969 by R.J. Reynolds Tobacco. It is available nationwide in the United States. Doral's current slogan is "Premium Taste, Guaranteed." An early slogan was "Taste me!" done with female voices on broadcast commercials. This was lampooned by George Carlin in his 1972 stand-up bit "Sex in Commercials". Magazine advertisements were done in comic strip format; a memorable example had a lion tamer worried about what his Doral pack sang.[1] The cigarettes were re-branded in 1984 as a savings brand. This made Doral the officially first branded cigarette to be in the value-savings market. Doral currently receives limited support from R.J. Reynolds, as Pall Mall has taken over as the company's primary discount brand.[2]

Variations

All are available in flip top boxes in 85's and 100's.

Sizes

References

  1. https://books.google.ca/books?id=8z8EAAAAMBAJ&lpg=PP1&pg=PT1#v=onepage&q&f=false Life Magazine, 31 December 1971, back cover
  2. http://rjrt.com/transforming-tobacco/what-we-make/

External links


This article is issued from Wikipedia - version of the Thursday, October 15, 2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.