dotmailer
| Industry | Digital marketing |
|---|---|
| Founded | 1999 |
| Headquarters | Croydon, United Kingdom |
Key people |
Ian (Tink) Taylor, Co-Founder Simon Bird, Co-Founder |
| Products | Software |
| Website | www.dotmailer.com |
dotmailer (DOTD) is an online marketing company listed on the Alternative Investment Market (AIM) of the London Stock Exchange as dotDigital Group PLC. It is an email service provider,[1][2] and in 2015 is the UK's largest email marketing automation provider[3][4] with a capitalization in 2015 of about £100m.[5]
The company headquarters is at No. 1 Croydon,[6] with offices in London, New York, Manchester and Edinburgh.[7]
History
The company was founded in 1999 by Tink Taylor and Simon Bird as Ellipsis Media, a web design agency based in Croydon, United Kingdom.[8] Its mail provider was launched in 2002, built especially for the BBC.
In 2008 dotmailer became a PLUS market listed PLC, opened its first Manchester office and was included in Deloitte's Technology Fast 500.
The company was listed on the London Stock Exchange in 2009. In that year it also opened its third office in Edinburgh, introduced share options for staff and was the recipient of a National Business Award.[9]
In 2010 dotmailer opened offices in Belarus and London. The company was then AIM listed in 2011, and the platform was translated into eight languages – English UK, English US, German, French, Spanish, Italian, Portuguese and Russian.
In 2012 the company employed about 100 people, and served about 3,000 customers. In 2013 an office was opened in New York, and dotmailer was nominated in the European Business Awards.
By 2014, the company had grown to a market capitalization of £100m. An office was opened in London Bridge. Also in 2014, dotmailer was noted as one of the three top mailer services in G2 Crowd’s crowdsourced business software ratings.[10]
In July 2014 the company employed about 200 people. Its clients include BP, ODEON and Santander.
Software tools and integration
The dotmailer platform has been integrated with a number of software products, starting with Microsoft Dynamics in 2009. This was followed by Salesforce, and in 2015 Magento.
dotmailer introduced its surveys and forms tool in 2011.[11] In 2014, the platform was relaunched with a number of new features, including the drag and drop Automated Program Builder which enables users to create automated communications to target specific market segments, customer behaviours or trigger emails on certain dates. In 2014 the Customer Insight Module was added. which allows marketers to analyse customer data on a behavioural or demographic basis.
References
- ↑ Jon Reed (24 October 2013). Get Up to Speed with Online Marketing: How to use websites, blogs, social networking and more to promote your business. Pearson Education Limited. pp. 59–. ISBN 978-1-292-00118-0.
- ↑ Lee Werrell (24 December 2013). Secrets of PDF, Mobi, Kindle and Other EBooks: Advertising, Marketing and Promotions Resources. Lee Werrell. pp. 15–. GGKEY:CKTG0BQNH4C.
- ↑ "Fatal attachment: Dotmailer’s Tink Taylor talks automation, dinner parties and kitesurfing". 2014-08-04. Retrieved 2015-08-14.
- ↑ "Croydon the London borough with start-up ambitions". 2014-02-11. Retrieved 2015-08-14.
- ↑ "Move over Shoreditch - Croydon aims to take over as London’s top tech hub". London 24, Alain Tolhurst
- ↑ "Ed Miliband visits Croydon ahead of economy speech on how he will tackle deficit". Croyden Advertiser, December 11, 2014
- ↑ "About dotmailer".
- ↑ "Future Tech City: Croydon’s first large-scale tech event for secondary schools". The Croyden Citizen, By Jonny Rose - 10 April 2015
- ↑ "National Business Awards: a full list of the winners". Telegraph. 2009-11-11. Retrieved 2015-02-26.
- ↑ "MailChimp, ExactTarget, and DotMailer lead email marketing systems in new ratings" . Venture Beat, John Koetsier April 10, 2014
- ↑ Jonathan Yates (27 August 2009). All Time Essentials for Entrepreneurs: 100 Things to Know and Do to Make Your Idea Happen. John Wiley & Sons. pp. 56–. ISBN 978-1-907312-34-2.