EHS 4D Group
EHS 4D Group is a direct marketing, data and digital communications group with over 300 staff based in London and Cirencester. Their main operations revolve around creativity, planning, campaign management, data, print production, digital media, digital technology, media and process enhancement.
EHS 4D Group is a part of the Euro RSCG 4D network, member of Euro RSCG Worldwide- the world’s fifth largest global agency, with 233 offices across the globe that specialise in advertising, marketing services, interactive, healthcare and corporate communications. Euro RSCG Worldwide is the largest unit of Havas, the world’s sixth largest communications group.
Corporate history
EHS 4D Group was founded 22 years ago as Evans Hunt Scott: a specialist in direct marketing. In 2002, Brann Worldwide merged with Evans Hunt Scott to form EHS Brann and in 2005, EHS Brann merged with Euro RSCG digital specialist Euro RSCG Interaction, creating EHS Brann Digital. In early 2010 EHS Brann became EHS 4D Group, displaying an even higher level of integration between EHS and the Euro RSCG Worldwide network.
Evans Hunt Scott
Evans Hunt Scott was founded in 1986 by Terry Hunt with David Evans and Ken Scott. Volkswagen, Polaroid and The Daily Telegraph were among the agency’s first clients. In 1990, after difficult trading in recession, Evans Hunt Scott was bought by Eurocom (later Havas). In 1995, EHS funded direct response media start-up, All Response Media, led by Andy Sloan and in 2000 merged with Real Time, a web design company. In 2001 EHS was involved in another merger, this time with Brann Agency UK, creating Europe’s largest DM agency and inheriting Brann Data (the specialist data marketing agency) which was subsequently rebranded EHS Brann Discovery.
Brann Worldwide
Christian Brann Limited was founded in 1967 and based in Cirencester. In 1987, due to ownership changes the company was renamed to Brann Direct Marketing. Subsequently in 1993, four directors lead a management buy out to make Brann Direct Marketing an independent company. In 1995, Brann Direct Marketing became Brann Limited, reaching 300 staff. By 1997, the company had grown to 700 staff and opened a London agency. In 1998, the company’s name was changed once again to Brann Worldwide and in 2000 became part of Havas.
Terry Hunt, Chairman
Terry Hunt joined direct marketing agency Smith Bundy as a copywriter in 1978. After four years he left to become Creative Director of DDM Advertising. In December 1986, he set up the direct agency Evans Hunt Scott.
Under the creative direction of Terry Hunt and Ken Scott, Evans Hunt Scott earned over 100 UK and international direct marketing and advertising awards. In 1993 Terry was closely involved in the development and testing of the Tesco Clubcard, and was instrumental in the re-launch of the Clubcard programme during 1999.
In 1996, Terry was voted Agency Direct Marketer of the Year. He was elected a Fellow of the Institute of Direct Marketing in 1997 - the same year that Evans Hunt Scott was voted Campaign ‘Direct Marketing Agency of the Year’. In 2001 Terry led the merger of Evans Hunt Scott with digital design agency Real Time, to create a digital-data integrated agency (one of the first of its kind upon its inception). In 2002 he led the merger with Brann to create EHS Brann, one of the biggest direct agencies in Europe. In 2004 he published Scoring Points, the story of Tesco and its unique success in customer loyalty. The book was named as WH Smiths' Business Book of the Month in February of that year. In 2005 Terry was cited by Marketing Direct magazine as the UK's "most powerful" individual in the UK direct marketing industry.
Services
As well as the direct marketing, the group houses the following units:
Euro RSCG 4D Digital
A fully integrated 75 strong team of Digital specialists housed throughout a traditional agency structure. The company focuses on online advertising, email, viral and mobile marketing, eCRM, user experience research and testing, website design and development, tracking, application design, hosting and CMS design. Clients include Peugeot, COI, News International and Diageo.
EHS 4D Discovery
Comprising a 70 strong team of database marketers, analysts and programmers, EHS Brann Discovery is a provider of database services, analytics, data planning and consultancy. Clients include Mazda, Royal Mail and NCP.
All Response Media
A media buying unit focused on planning and buying across DRTV, press space, loose inserts, online, door-to-door, cold lists and all other cost effective customer acquisition media. The company works with EHS 4D Group’s clients as well as their own.