HelloWorld Inc

HelloWorld
Industry Interactive Marketing
Founded 1999
Headquarters One ePrize Drive, Pleasant Ridge, Michigan, USA 48069
Key people
 Peter DeNunzio, CEO
Number of employees
 500
Website www.helloworld.com

HelloWorld (formerly ePrize) is a digital engagement agency specializing in mobile, social media, and web campaigns. Headquartered in Detroit, HelloWorld also has offices in New York, Chicago, Nashville, Los Angeles and Seattle.

History

ePrize was founded in 1999 by Josh Linkner. It received a monetary boost in 2006 after securing a $32 million USD investment[1] from several Detroit-area business leaders including Dan Gilbert, founder and chairman of Quicken Loans, and Brian Hermelin. Fifth Third Bank also provided bank financing and a working capital facility.

In July 2011 ePrize acquired the CRM division Apollo Data Technologies and in January 2012 acquired Cellit, a mobile solutions company. In August 2012 ePrize was acquired by Catterton Partners, a private equity firm with a focus on the middle market consumer sector. In October 2012 ePrize announced their Salesforce Appexchange App was spinning off into its own startup called LevelEleven.

Other notable acquisitions include the January 2013 ePrize acquisition of Mozes, a mobile, cross platform engagement tool for live events and the May 2013 acquisition of Promotions.com.

In January 2014, ePrize launched a rebrand, becoming HelloWorld in order to expand beyond its origins as an online sweepstakes company.[2]

References

  1. ↑ http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1001921043
  2. ↑ "You Had Me at HelloWorld -- ePrize Announces New Brand Name and SaaS Platform". Market Wired. Retrieved 17 January 2014.

Sources

External links

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