EasyCard

EasyCard
悠遊卡
Location Mainly Taipei, New Taipei, Taoyuan and Taichung
Also used in other parts of Taiwan
Launched June 2002
Technology
Manager EasyCard Corporation
Currency TWD (NT$10,000 maximum load)
Stored-value Pay as you go
Credit expiry None (must reactivate after 2 years of inactivity)
Website http://www.easycard.com.tw/english/index.asp
Obverse side of a standard adult EasyCard

The EasyCard (Chinese: 悠遊卡; pinyin: yōuyóu kǎ) is a contactless smartcard system operated by the EasyCard Corporation, which earlier name is "Taipei Smart Card Corporation", for payment on the Taipei Metro (also known as "Taipei MRT", or "Taipei Rapid Transit System"), buses, and other public transport services in Taipei since June 2002, expanded to multiple place of business. Its use has also since been expanded to include convenience stores, department stores, supermarkets, taxis, and other retailers since April 1, 2010.[1] Like conventional electronic fare systems, the card employs RFID technology to operate without physical contact. They are available for purchase at all Metro stations and all chain convenience stores.

History

The Taipei Smart Card Corporation was established in 2000 with a total capitalization of NT$500 million.[2] Shareholders include the Taipei City Government, the Taipei Rapid Transit Corporation, banks, bus companies, and other companies. Promotional trials of the card began in 2001, and the card was officially released in 2002.[3] In 2008, the company changed its name to the EasyCard Corporation to increase branding and visibility.[4]

By 2009, the company had issued over 18 million cards (over 20 million if co-branded cards are included).[3][5] EasyCard transactions now account for 91% of Taipei Metro system transactions, 92% of bus transactions, and 71% of parking lot transactions.[6] Daily transactions reached 3.1 million in 2009.

Brand

The name EasyCard was chosen in a contest where the general public was asked to propose names. In Mandarin Chinese the card is known as 悠遊卡 (Pinyin: Yōu-yóu Kǎ), which literally means Easy Travel Card. The logo, designed by Y&P Design Group, is composed of four different colored logos radiating outward, each representing something different: technology and unhindered travel, sustainable development, commitment, and efficiency.[7] In 2003, the EasyCard logo won the 20th American Corporate Identity Award of Excellence.

Card usage

Taipei Metro

Users of the card on the Taipei Metro are required to pass the card over the EasyCard sensor area on fare gates both entering and exiting the stations; the first pass registers the start of the journey and the second as the end. Fares deducted from the card depend on the distance traveled and whether a public bus was used within a transfer time frame that is currently set to one hour. Fares on the Taipei Metro are based on distance, with a 20% discount over single journey tokens.

The pass can also be used for the Maokong Gondola without any discounts.

Taiwan Railway Administration

The card can currently be used on TRA trains from Keelung to Miaoli and Fulong Station.,[8] and all Southern stations within Tainan City.

All passenger trains allow payment with the EasyCard with a 10% discount, except Taroko Express, Puyuma Express, group trains, tourism trains, and specified operating trains.

An EasyCard reader on a New Taipei City bus.

Buses

The EasyCard can be used on bus systems in Taipei, New Taipei, Keelung, Taoyuan, Taichung, Tainan, and Kaohsiung City.

When paying bus fare, the EasyCard machine prevents repeated transactions on the same card until the bus travels into the next paying section. The bus driver can reset this mechanism so passengers are able to swipe multiple times to pay for others. Transfers between the Metro and bus systems offer half-fare discounts which are automatically taken when the card is scanned.

In Taichung, users can enjoy an 8-kilometer free ride.

Taxis

A trial allowing the payment of taxi fares with the card was carried out in 2005[9] but this payment option was not then implemented on a wider level for taxi journeys.

Parking

EasyCards are accepted in government-run parking lots and some privately run parking lots.[8] Parking meters accept Easy Cards exclusively, charged in quarter-hour increments, and expire in due time like a normal meter.

In addition to being usable on the Taipei Metro and buses, the EasyCard is also accepted at public garages adjacent to Metro stations and in other areas of Taipei. As of 2008, the EasyCard can be used to pay for boat rides in areas such as Tamsui.

Designated retailers

As of April 1, 2010, EasyCards can now be used to pay for purchases at some stores including as 7-Eleven, FamilyMart, Cosmed, OK Mart, Hi-Life, Starbucks, and Pacific SOGO.[8] The EasyCard can now be used at over 10,000 retail outlets throughout Taiwan.[5] In 2011, card usage is expected to be expanded to gas stations and fast food chains.[10]

Other uses

In addition to payment, the EasyCard has also been used as a multifunctional card. At the 2010 World Model UN Conference held in Taipei, the card served as a ticket, meal coupon, and identification card (in addition to its regular uses).[11] Limited edition cards have also been sold to raise money for charity.[12]

Other areas of use

In addition to paying for public transit, parking, and select retailers, the EasyCard can also be used for:

Payment and recharge

EasyCards can be used for purchases of up to NT$1,000 at available stores once, up to a maximum of NT$3,000 per day.[13] This limit does not apply to payment of government fees, public service charges, medical costs, transport services (including recreational services like the Maokong Gondola or bicycle rental), miscellaneous school expenses, and parking fees.[13] Value can be recharge in multiples of NT$100 and each card can hold up to NT$10,000 of value.[14]

For consumer safety, all money from EasyCard deposits are held in the EasyCard Prepaid Trust Fund managed by Cathay United Bank. All deposits are protected by a full refund guarantee issued by First Bank.[14]

If a card has not been used for over two years, a recharge must be made before the card will be reactivated. The balance on a card can be checked on the scanner unit whenever a transaction is made or using an EasyCard Reader located at all Taipei Metro stations.[13]

Types of cards

Note: As of May 1, 2010, at certain convenience store chains (7-Eleven, FamilyMart, Hi-Life, OK Mart), Adult and Student cards may be purchased with NT$200 (NT$100 balance and NT$100 deposit).[15]

Debit and Co-branded Credit Cards

Joint-branded cards allow for an EasyCard to be linked with a credit or ATM account to automatically add value.[19] This allows for consumers to pay for products, services, or government fees with the card. The option remains popular with users in spite of handling fees and a limit of how much money can be added per day (NT$500).[20]

Auto-recharge applied to debit card to make up to 3 times of each NT$500 at all Designated retailers and value-adding machine at Metro stations

Mobile device integration

Several attempts have been made to embed EasyCard radio chips into mobile devices, enabling "transactions by phone." Users are not billed by their telecommunications accounts; rather, they can read transaction records and check balance using a supported mobile phone.

Security attacks

As the value of an EasyCard can be used for transactions of Scarcity services and products, security measures are important. EasyCard uses multiple encryption techniques to prevent illegal modification of values and hacking.

At the 27th annual German Chaos Communication Congress hacker conference ("27C3") in 2010, German free software programmer Harald Welte showed that it is possible to artificially change the amount of money stored on a first-generation EasyCard —based on the MIFARE Classic chip— using nothing more than a USB RFID reader and a laptop computer running open source software.[21] Welte denounced the system for its poor choice of cipher and lack of user authentication. He was able to map out and manipulate the card's internal format in 2 days on a trip in Taiwan. In his public speech, Welte commented,

Somebody's advertising, "we have our own proprietary crypto to replace the other crappy proprietary crypto"—it's sufficient for me to say, "Go away". You know, why don't you just use AES or DES, or something else that's generally well audited... As I said, I've sort of left the RFID world in 2006; I made just one attempt and I was very lucky to find such an extremely welcoming system. … RFID readers are not expensive, all the documentation is out there, the protocol stacks, the implementations of the various MIFARE Classic attacks. There's no magic involved.

However, hacking the EasyCard remains illegal, and in September 2011 a 24-year-old engineer was arrested on suspicion of fraudulently using a hacked EasyCard.[22]

EasyCard has since switched to the MIFARE Plus chip.[23]

Reception

The EasyCard has been very popular since its launch in 2002. By 2010, over 23 million cards had been issued. (The source did not say what cards have returned has subprised)[24]

Critics have called for stronger measures to promote name registration of EasyCards in order to protect consumer rights. Over NT$600 million is lost yearly in lost cards.[25] As of 2009, less than 0.02% of cards had been registered.

External links

Wikimedia Commons has media related to EasyCard.

References

  1. ↑ "Sogo's Taipei stores now accepting EasyCard". Taiwan News. 2010-05-03. Retrieved 2010-07-03.
  2. ↑ "About Us: Origins". EasyCard Corporation. Retrieved 2010-07-03.
  3. 1 2 "About Us: EasyCard Milestones". EasyCard Corporation. Retrieved 2010-07-03.
  4. ↑ "Smart Card Corp. changes name to increase visibility". The China Post. 2008-08-09. Retrieved 2010-07-04.
  5. 1 2 "EasyCards upgraded". The China Post. 2010-03-29. Retrieved 2010-07-04.
  6. ↑ "About Us: Operation and Growth". EasyCard Corporation. Retrieved 2010-07-03.
  7. ↑ "About Us: EasyCard Corp.'s Logo". EasyCard Corporation. Retrieved 2010-07-03.
  8. 1 2 3 "Scope of EasyCard Use". Yam News. Retrieved 2013-06-30.
  9. ↑ "Taipei's transit 'EasyCard' payments to be expanded to taxis, parking meters". Taipei Times. 2005-07-25. Retrieved 2008-08-08.
  10. ↑ "Taipei EasyCard Corporation to expand use of cards". Taipei Times. 2011-04-08. Retrieved 2011-04-07.
  11. ↑ "Taiwan's `Super Card' wows model U.N. delegates". Central News Agency. 2010-03-06. Retrieved 2010-07-04.
  12. ↑ "EasyCard limited editions raise funds for charity". Central News Agency. 2009-07-18. Retrieved 2010-07-04.
  13. 1 2 3 "What is EasyCard? How to use EasyCard?". EasyCard Corporation. 2010-07-04.
  14. 1 2 "What is EasyCard? How to make recharge to EasyCard". EasyCard Corporation. Retrieved 2010-07-03.
  15. 1 2 3 "What is EasyCard? Where to buy EasyCard". EasyCard Corporation. Retrieved 2010-07-04.
  16. ↑ "About Us: How to use EasyCard?". EasyCard Corporation. Retrieved 2010-07-03.
  17. ↑ "Wht is TaipeiPass? Where to buy it?". EasyCard Corporation. Retrieved 2010-07-04.
  18. ↑ "What is TaipeiPass? How to use it?". EasyCard Corporation. Retrieved 2010-07-04.
  19. ↑ "EasyCard and four banks to introduce joint-branded card". Taipei Times. 2009-01-17. Retrieved 2010-07-04.
  20. ↑ "Latest Easy Card offers credit option". National Immigration Authority. Retrieved 2008-08-08.
  21. ↑ Harald Welte (December 29, 2010). Reverse Engineering a real-world RFID payment system (Presentation recording). 27th Chaos Communication Congress (27C3) at the Berlin Congress Centre, Alexanderstr. 11, 10178 Berlin: Chaos Computer Club. 4036. Archived from the original on January 4, 2011. Retrieved May 1, 2011.
  22. ↑ "Young engineer hacked into EasyCard, police say". Tapei Times. 2011-09-28. Retrieved 2011-12-15.
  23. ↑ Contactless Smartcard Technology Needs More Security
  24. ↑ "悠遊卡目前發行量已高達2300萬張". Central Network Association. 2010-12-24. Retrieved 2010-01-05.
  25. ↑ "NT$600 mil. lost yearly in missing EasyCards". The China Post. 2009-01-16. Retrieved 2010-07-04.
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