Eliza's Aria

Eliza's Aria is a classical aria from the ballet Wild Swans, composed by Elena Kats-Chernin. The piece was first recorded by soprano Jane Sheldon and the Tasmanian Symphony Orchestra, and released on the ABC Classics label.

This recording was subsequently used in a series of television and cinema advertisements for British bank Lloyds TSB under the tagline "For the journey", launched in January 2007. The adverts were created by agency Rainey Kelly Campbell Roalfe Y&R, and feature animations by Studio AKA. They follow the fortunes of a couple who meet on a futuristic-looking train, called The Black Horse, after Lloyds' logo, through to their retirement. Following the initial minute-long advert, further 30-second instalments were aired, each advertising a different financial product. The touching animations combined with Kats-Chernin's music caught the public's imagination, and brought the music to attention in the United Kingdom and further afield.

It began to receive radio airplay in December 2007. In April 2010, research undertaken by PRS for Music revealed that the song, featured in the adverts for Lloyds TSB, is the third most performed in UK television advertising.^[1]

Following the success of the advertisements, the recording of the suite was re-issued by ABC Classics with a new cover depicting a scene from the advert and from 2011 onwards has been used as the theme music for an ABC Radio National programme (Late Night Live), replacing another piece of hers (Russian Rag).^[2]

References

This article is issued from Wikipedia - version of the Sunday, November 30, 2014. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.