Emagine International
Emagine is an Australian software and services company. It offers real-time adaptive contextual marketing software [1] and managed marketing services for communication service providers (CSPs) around the world. Its stated aim is to “enable telecommunications carriers globally to reduce churn and increase customer revenue”.
Emagine focuses on Customer Value Management (CVM) - the practice of understanding and maximising the value of each individual customer through ongoing, tailored interactions.
Emagine's marketing platforms are based on big data analysis and machine learning techniques. It aims to help CSPs meet the need to react within milliseconds to customer activity on their networks - a concept which it refers to as "fast data".
| Industry | Enterprise Marketing Management |
|---|---|
| Founded | 1998 by David Peters |
| Headquarters | Sydney, Australia |
| Products | The Adaptive Contextual Marketing software suite, comprising the Real-Time Event Decisioning, Campaign Management and Contextual Analytics Platforms, as well as solutions aimed at customer loyalty, the monetisation of inbound customer contact and broadcast SMS and prepaid recharge apps. |
| Website | http://www.emagineinternational.com |
History
Emagine was founded in 1998 by David Peters, who is the CEO. The company is headquartered in Sydney, Australia, with additional offices in the Dubai, UAE; Johannesburg, South Africa; and Lagos, Nigeria. In 2001 Emagine raised an undisclosed amount of capital with a group of local investors including VC Smarter Capital, an Australian venture capital firm backed by Australian entrepreneur Steve Killelea.
Customers
Emagine has telecommunications customers including:
Vodafone Hutchison Australia (VHA)
Products and services
Emagine has 2 software platforms:
1. Emagine Adaptive Contextual Marketing Platform for Telecommunications, a multi-channel unified campaign management platform, comprising:
- Campaign Management
- Customer Loyalty
- Customer Marketing Datamart
- Real-time Event Decisioning
- Next Best Action
- A unified communications gateway
- A unified reward and bonus gateway
2. Emagine Prepay Recharge Platform and Mobile apps
- a self-service app for prepay mobile top ups and self-service
Emagine also offers a range of Professional Services around these platforms, including:
- Best Practice Campaign Management Consulting
- Managed Marketing Operations teams
- Systems Implementation and Integration
- 24 x 7 Maintenance and Support
- Training
Recognition
Emagine has been identified by Gartner in a number of reports:
- 2013 – Emagine named a Cool Vendor in the Communications Service Provider Operational and Business Infrastructure report for its Prepaid Recharge Platform innovation
- 2013 – Emagine named a “Notable Vendor” in Gartner’s Magic Quadrant for Multichannel Campaign Management report for providing real-time management offers in the telecom industry
- 2012 – Emagine recognised in Gartner’s New Customer Experience Initiatives of Leading CSPs report for Real-Time Customer Interaction.
References
- ↑ van der Lande, Justin. "Principal Analyst". Analysys Mason. Retrieved 25 August 2015.
- Analysys Mason, Context-aware marketing systems enable CSPs to generate additional revenue, February 2015
- Analysys Mason, Contextual marketing uses machine learning to help CSPs improve customer satisfaction, August 2014
- Gartner, Magic Quadrant for Multichannel Campaign Management, May 2013
- Gartner, Cool Vendors in Communications Service Provider Operational and Business Infrastructure, April 2013
- Gartner, Competitive Landscape: CSP Real-Time Offer Engines, May 2012
- Gartner, Market Trends: New Customer Experience Initiatives of Leading CSPs Worldwide, March 2012