Emagine International

Emagine is an Australian software and services company. It offers real-time adaptive contextual marketing software [1] and managed marketing services for communication service providers (CSPs) around the world. Its stated aim is to “enable telecommunications carriers globally to reduce churn and increase customer revenue”.

Emagine focuses on Customer Value Management (CVM) - the practice of understanding and maximising the value of each individual customer through ongoing, tailored interactions.

Emagine's marketing platforms are based on big data analysis and machine learning techniques. It aims to help CSPs meet the need to react within milliseconds to customer activity on their networks - a concept which it refers to as "fast data".

Emagine International
Industry Enterprise Marketing Management
Founded 1998 by David Peters
Headquarters Sydney, Australia
Products The Adaptive Contextual Marketing software suite, comprising the Real-Time Event Decisioning, Campaign Management and Contextual Analytics Platforms, as well as solutions aimed at customer loyalty, the monetisation of inbound customer contact and broadcast SMS and prepaid recharge apps.
Website http://www.emagineinternational.com

History

Emagine was founded in 1998 by David Peters, who is the CEO. The company is headquartered in Sydney, Australia, with additional offices in the Dubai, UAE; Johannesburg, South Africa; and Lagos, Nigeria. In 2001 Emagine raised an undisclosed amount of capital with a group of local investors including VC Smarter Capital, an Australian venture capital firm backed by Australian entrepreneur Steve Killelea.

Customers

Emagine has telecommunications customers including:

Etisalat Nigeria and UAE

Hong Kong CSL, Hong Kong

Mobily, Saudi Arabia

MTN, South Africa

Singtel Optus, Australia

Telstra, Australia

TrueMove, Thailand

Vodacom, South Africa

Singtel Optus, Australia

Telstra, Australia

TrueMove, Thailand

Vodacom, South Africa

Virgin Mobile, Australia

Vodafone Hutchison Australia (VHA)

Du UAE

Products and services

Emagine has 2 software platforms:

1. Emagine Adaptive Contextual Marketing Platform for Telecommunications, a multi-channel unified campaign management platform, comprising:

2. Emagine Prepay Recharge Platform and Mobile apps

Emagine also offers a range of Professional Services around these platforms, including:

Recognition

Emagine has been identified by Gartner in a number of reports:

References

  1. van der Lande, Justin. "Principal Analyst". Analysys Mason. Retrieved 25 August 2015.
  1. Analysys Mason, Context-aware marketing systems enable CSPs to generate additional revenue, February 2015
  2. Analysys Mason, Contextual marketing uses machine learning to help CSPs improve customer satisfaction, August 2014
  3. Gartner, Magic Quadrant for Multichannel Campaign Management, May 2013
  4. Gartner, Cool Vendors in Communications Service Provider Operational and Business Infrastructure, April 2013
  5. Gartner, Competitive Landscape: CSP Real-Time Offer Engines, May 2012
  6. Gartner, Market Trends: New Customer Experience Initiatives of Leading CSPs Worldwide, March 2012

External links

This article is issued from Wikipedia - version of the Tuesday, November 17, 2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.