Embark (Fashion Brand)

Founded by Otara Gunewardene in 2007, Embark is a fashion brand with a unique cause. A large percentage of profits from its merchandise,[1] together with contributions from passionate individuals and organizations are channelled towards a better life for the street dogs of Sri Lanka.[2] Embark is said to believe in sustainable solutions to the struggle of street dogs through campaigns such as Adoption and Re-homing, Sterilization and Vaccination, Saving the Injured, Education and Awareness programs and igniting change in the lives of street dogs throughout Sri Lanka.[3][4]

Embark is known to brand itself as a unique fusion of passion and fashion. A pashionable brand that believes in working towards changing the hearts and minds of communities and their perception towards street dogs.

Embark's ultimate goal is known to create a rabies free Sri Lanka and compassionate communities who give the love, respect and home that embark believes they deserve.[5][6]

The Product

Embark began with six black and white t-shirt styles and today has evolved into a fashion brand featuring clothing, accessories, back to school items and canine products. Embark’s portrayal has always depicted the values they uphold such as love, kindness, compassion and happiness, intentionally staying away from negative imagery. In March 2014, Embark celebrated its 7th anniversary, and has now grown into 5,000 square feet of physical store space.


References

  1. ↑ "Annual Report" (PDF). Embark.lk. Otara Foundation. 11 May 2015. Retrieved 11 May 2015.
  2. ↑ "Embark, A CSR initiative to help Sri Lankan Animals". World Animal Day. WAD Initiative. 2014. Retrieved 11 May 2015.
  3. ↑ "Embark". Embark. The Dog Welfare Alliance. 2013. Retrieved 2015.
  4. ↑ "Project Embark". TAPA News. Tsunami Animal-People Alliance Sri Lanka. 1 January 2015. Retrieved 11 May 2015.
  5. ↑ "About Us". Embark. Otara Foundation. 2013. Retrieved 11 May 2015.
  6. ↑ "Embark Receives Wide Community Support". Daily News. Daily News Sri Lanka Online. 1 May 2015. Retrieved 11 May 2015.
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