Emma, la polilla fashion

Emma La polilla fashion was a well-known advertisement campaign in Argentina. It was created by the Agulla & Baccetti agency for Levi's jeans.

The idea behind it was models wearing Levi's new winter clothes, escaping from a fluffy rag doll moth with dark glasses, jeans and Adidas sneakers. The slogan was "Guarda con Emma, la polilla fashion", which translates to "Watch out for Emma, the fashion moth".

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