Entrepreneur (magazine)

Entrepreneur
Editor-in-Chief Amy C. Cosper[1]
Frequency Monthly
Total circulation
(June 2012)
619,988[2]
Year founded 1977
Company Entrepreneur Media, Inc.
Country United States
Based in Irvine, California
Language English
Website www.entrepreneur.com
ISSN 0163-3341

Entrepreneur is a North American magazine and website that carries news stories about entrepreneurship, small business management, and business. The magazine was first published in 1977.[3] It is published by Entrepreneur Media Inc., headquartered in Irvine, California.[4] The magazine publishes 12 issues annually, available through subscription and on newsstands. It is published under license internationally in Mexico, Russia, India, Hungary, the Philippines and South Africa and others.[5] Its editor-in-chief is Amy Cosper and its owner is Peter Shea.[1]

History

Every year since 1979, Entrepreneur has published a list of its top 500 franchise companies based on a submission and review process.[6] The magazine also published many other lists and awards.

In 1987, the magazine launched its website, Entrepreneur.com, which expanded to include features, contests and other publications and spin-offs.[7] As of 2013, the website received more than 6 million unique visitors each month.[8]

Other publications and spin-offs

Entrepreneur publishes the Entrepreneur StartUps magazine, available through subscription and on newsstands.[9]

The magazine publishes a blog managed by a dedicated online staff.[10] It is also published in digital editions through its mobile apps.[11]

In 1999, the website YoungEntrepreneur.com was created as a spin-off of Entrepreneur.com. It is an online forum for young entrepreneurs.[12]

In 2010, Entrepreneur launched the website SecondAct.com, which is targeted towards an older audience. When launched, the site used advertising as its sole source of revenue.[13]

Entrepreneur Press

Entrepreneur also publishes books through its Entrepreneur Press division. The company has a backlist of over 200 titles on business and entrepreneurship.[14]

Controversies

In 2006, unusual web traffic measurements led to allegations that Entrepreneur.com used pop-ups to artificially boost its number of readers.[15]

The company has been involved in many lawsuits regarding its trademark on the word 'entrepreneur', suing a wide variety of entities for using the word.[16] The trademark has generally attracted criticism for being on a commonly used word for which there is no substitute, and the aggressiveness with which it is applied has been noted as somewhat ironic; Business Week asked "why would the publisher of Entrepreneur magazine be bullying entrepreneurs?"[17]

References

  1. 1 2 Entrepreneur Media, Inc. (2013) Company Overview Retrieved April 2, 2013.
  2. "eCirc for Consumer Magazines". Alliance for Audited Media. June 30, 2012. Retrieved December 2, 2012.
  3. "Entrepreneurship Education Chronology". Saint Louis University. Retrieved October 19, 2015.
  4. "Contact Us." Entrepreneur. Retrieved on December 10, 2009.
  5. Entrepreneur Magazine Online, South Africa (2012) About us. Retrieved from http://www.entrepreneurmag.co.za/about-us/
  6. Entrepreneur. (2013) "About the Franchise 500®". Retrieved from http://www.entrepreneur.com/franchises/franchise500/about.html
  7. Entrepreneur Media Kit. (2013) About us. Retrieved from http://www.entrepreneur.com/mediakit/about
  8. PRNewsire (2013, March 25) "Mimvi and Entrepreneur Media Join Forces to Launch App Developer Crowdfunding and Discovery Program, TrepLabs™." [Press release]. Retrieved from http://www.cnbc.com/id/100587633
  9. Entrepreneur. (2013) "Startups Magazine." Retrieved from http://www.entrepreneur.com/magazine/startups/index.html
  10. http://blog.entrepreneur.com
  11. Entrepreneur. (2013) Entrepreneur Digital Edition and Apps. Retrieved from http://www.entrepreneur.com/page/217251
  12. Young Entrepreneur. (2013) "About." Retrieved from http://www.youngentrepreneur.com/about-us/
  13. Fell, Jason. (2010, January 1) "Entrepreneur Magazine To Take on AARP with New Web Site." Retrieved from http://www.foliomag.com/2010/entrepreneur-magazine-take-aarp-new-web-site
  14. Entrepreneur (2013) "About Entrepreneur Press." Retrieved from http://www.entrepreneur.com/entrepreneurpress/
  15. Edmonston, Peter. (December 11, 2006). "In Web Traffic Tallies, Intruders Can Say You Visited Them." The New York Times.
  16. Bryan Wassel (October 30, 2007). "Entrepreneur Media Tangles again with Scott Smith--Another Chapter in a Long Relationship". MIN online.
  17. Barrett, P. M. (2011, May 19). "Entrepreneur, the magazine that sues entrepreneurs." Business Week.

External links

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