Epica Awards

Epica Awards
Industry Advertising
Founded 1987 (1987)
Founder Andrew Rawlins
Headquarters Paris, France
Website www.epica-awards.com

The Epica Awards are an annual series of communication awards, created in 1987.[1] Having originally focused on the Europe, Middle East and Africa region exclusively, the awards became global in 2012.

Epica’s aim is to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders. The awards are judged during the third week of November by journalists representing the trade press.[2] This jury aims to achieve objectivity and widespread coverage of the results. The best work is also published in the annual Epica Book.[3]

Awards

Category winners (gold, silver and bronze) receive an Epica crystal pyramid. Gold, silver and bronze winners also receive certificates. All the winners and a selection of other high-scoring entries are published in the annual Epica Book.[4]

Categories

The awards encompass all main communication disciplines: TV, Press, Poster, Radio, Business-to-Business, Corporate Image, Medical, Direct Marketing, Media Innovation, Branded Content, PR, Promotions, Craft, Design, Packaging, Integrated, Digital and Mobile Campaigns.

Results

Complete results of the annual awards are announced in the press and confirmed on the Epica website during the last week of November every year.

Judging criteria

Epica entries are judged on the basis of 2 criteria only; the originality of the creative idea and the quality of its execution (except in the Craft & Imagery categories where only executional quality is taken into consideration). The Epica results are determined by category. The highest scoring entry in each category wins gold, on condition that the work surpasses a minimum score that qualifies it as a category winner. Other entries in each category that achieve this score win silver or bronze. When no entry meets the standard there are no winners in the category. Four Grand Prix will be awarded to the best overall film, press, outdoor and digital entries. These will be selected from all the category winners.

Ceremony and conference

The Epica ceremony is held in a different capital city each year. Cities that have hosted the ceremony include: Brussels, Amsterdam, Moscow, London, Zurich, Düsseldorf, Warsaw, Lisbon, Helsinki, Prague, Milan, Dublin, Budapest, Istanbul, Stockholm, Athens, Belgrade, Zagreb, Ljubljana and New Delhi.

Free book

Each company participating in the competition receives a free copy of the 400-page Epica Book, published in August each year. The book showcases more than 800 TV commercials, posters, press ads, radio spots, PR projects, promotions, internet sites, graphic design projects, integrated campaigns, direct marketing, branded content and innovative media entries honoured in the previous year's awards.

Eligibility

The Epica awards are open to all communication agencies, film production companies, media consultancies, digital agencies, PR specialists, photographers and design studios worldwide. Only work that has been approved by clients and used, published or broadcast since July 1 of the previous year is eligible to enter. Work that does not meet these conditions will be disqualified in order to preserve the integrity of the competition and to ensure that all genuine entries have a fair chance of success.

Past results

Entrants and entries by country

Epica went global in 2012 and once again there was a dynamic mixture of entries from all over the world.[5][6][7]

This year a total of 540 agencies from 67 countries participated, including newcomers from Chile, Peru, Saudi Arabia, Indonesia, Korea, Thailand and Vietnam.

Agency of the Year

Forsman & Bodenfors was the Agency of the Year with 15 awards including 3 golds. Meanwhile, DDB Paris won 12 awards, including 3 golds, while the UK’s Abbott Mead Vickers BBDO (AMV BBDO) scored 16 awards, 8 silver and 8 bronze, but no golds.

Network of the Year

With its 9 gold awards and 32 awards in total, Leo Burnett is Epica’s best-performing Network of the Year. It was closely followed by Havas Worldwide with 31 awards including 6 golds. BBDO won 35 awards, 2 of which were golds. Y&R and DDB complete the top five.

References

  1. ↑ http://uk.adforum.com/award-organization/6650180/epica
  2. ↑ http://www.epica-awards.com/jury.html
  3. ↑ http://www.bloomsbury.com/us/epica-book-28-creative-communications-9781472590701/
  4. ↑ http://www.epica-awards.com/epica-book.html Epica Book
  5. ↑ "Creative Review - The Epica Awards 2012 grand prix winners". creativereview.co.uk. Retrieved 2014-03-15.
  6. ↑ "Epica Awards - Stuart Smith's Blog". web.archive.org. Retrieved 2014-03-15.
  7. ↑ "Epica Awards 2012". The Inspiration Room. Retrieved 2014-03-15.

External links

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