Esoko

Esoko
Founded 2004
Predecessor(s) TradeNet
Headquarters Mauritius
Founder(s) Mark Davies
Employees 90
Parent Esoko Networks Ltd.
Website esoko.com
Alexa rank 1,905,141 (April 2014)[1]
Type of site communication platform to reach smallholder farmers
Available in English, French, Portuguese
Launched April 2009

Esoko is an information and communication service for agricultural markets in Africa. It is a response to the explosive growth of cellular services across the continent. The company provides advice to farmers (market prices, weather forecasts, and growing tips) to help them increase yields and profits as well as solutions to businesses (marketing products, monitoring activities, and sourcing goods) to help them connect with farmers.

The technology platform itself includes automatic and personalized SMS alerts, buy and sell offers, bulk SMS messaging, SMS polling, Android (operating system) surveys and more. A private initiative based in Accra, Ghana, Esoko was built and is supported by a team of local developers and consulting staff. In addition to the technology, Esoko provides extensive deployment support, strategic planning and field training to clients.

History

Esoko began as TradeNet in 2004 with the encouragement of the UN's FAO,[2] and in partnership with FoodNet[3] in Uganda. Focused on agricultural marketing it provided current market data via SMS and the web to stakeholders within the agriculture and trade sectors in developing countries.

In 2005 TradeNet signed a three-year agreement with USAID's MISTOWA program[4] to adapt the product and make it available to their target beneficiaries (MISTOWA's mission was to increase regional trade in West Africa by 20%). Esoko was described as 'a simple sort of eBay for agricultural products across a dozen countries in West Africa'.[5]

In April 2009 TradeNet rebranded as Esoko, switching to a new platform with a broader set of tools. The name Esoko originated from the Swahili name Soko which means Market; the 'e' representing 'electronic'. The eSoko name is also used by the eRwanda Project in Rwanda where they have a different version of eSoko, owned by the Ministry of Agriculture.

Today, the platform can be used anywhere and with any mobile network. Esoko has directly managed offices in Ghana and Kenya and through a reseller network have representatives in seven other countries offering local strategy and training to clients.

Working in

Partners

Impact

Results from an independent study by INRA, the French National Institute for National Research (Institut national de la recherche agronomique) found that smallholder farmers in Northern Ghana saw a 10% revenue increase utilizing Esoko SMS market prices.[6] New York University is finalizing a two-year randomized controlled trial to measure impact of SMS price alerts on farmer marketing behavior.[7] Results will be published mid-2014.

Esoko is actively looking for research partners to engage in studies proving the impact of more sophisticated content services for farmers (weather, agricultural tips) and the impact Esoko's business tools have on revenues and efficiencies.

Investors

Further reading

External links

References

  1. ↑ "Esoko.com Site Info". Alexa Internet. Retrieved 2014-04-01.
  2. ↑ FAO agmarket
  3. ↑ FoodNet
  4. ↑ MISTOWA USAID's MISTOWA program
  5. ↑ Economist The Spread of Mobiles in Africa, 25th Jan 2007
  6. ↑ INRA INRA's Research Findings
  7. ↑ NYU Brief on NYU's RCT
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