Etcetc

Etcetc
Founded August 2008
Founder Andrew Jackson
Tim McGee
Richard Mergler
Distributor(s) Universal Music Group (in Australia & New Zealand)
Various partners (outside Australia & New Zealand)
Country of origin Australia
Location Sydney
Official website www.etcetc.tv

Etcetc Records is an independent record label based in Sydney, Australia.[1] It is the label of alternative and electronic bands PNAU, Mission Control, Lost Valentinos and Jump Jump Dance Dance. Australian releases under Etcetc include Mylo's Destroy Rock & Roll and The Knife's Deep Cuts.

etcetc is manufactured and marketed in Australia and New Zealand by Universal Music Australia and operates with international partners outside of its home territory.

History

Founded as a company in August 2008 by Andrew Jackson, Tim McGee and Richard Mergler, etcetc was originally launched in March 2007 as a trading name within the Ministry of Sound Australia business to focus on artist album projects, before becoming fully independent.

In 2004 when Jackson was A&R / Recordings Manager for Ministry of Sound Australia, he signed Mylo's Destroy Rock & Roll to the label. Released through EMI Australia, who Ministry were distributed by at the time, the album went on to achieve Gold status in Australia (currently awaiting ARIA certification). Later licenses included The Knife's Deep Cuts and follow-up Silent Shout (named the #1 Album of the Year in 2006 [2] by alternative media site Pitchfork Media), WhoMadeWho's self-titled debut, and Jenny Wilson's Love & Youth.

In March 2007, Jackson and McGee decided created a dedicated brand for album projects, named etcetc. The first release under the new brand was Digitalism's Idealism, in partnership with Virgin Music to whom the band were signed worldwide.

In December 2007, Ministry of Sound Australia and etcetc changed distribution partners from EMI Australia to Universal Music Australia.

In February 2008, etcetc signed Melbourne band Mission Control and released their debut EP soon after. The EP also converted Australian youth broadcast network Triple J as fans; as a result Mission Control earned a feature as a Next Crop[3] artist for 2009. The accompanying film clip (for the title track) was directed by the production house Krozm. Mission Control are currently working on recording demos for their debut album for release in 2010.

In October 2008, etcetc signed Sydney band Lost Valentinos to the label and started promotion on their debut album Cities Of Gold, produced over the previous two years in collaboration with producer Ewan Pearson. The first single was The Bismarck in December, released on tastemaker label Bang Gang 12 Inches, and then Serio in February 2009, featuring a video directed by video director Dave Ma. The single Midnights followed as a one-off release on Leo Silverman's boutique label Dummy, featuring remixes from Fan Death and Emperor Machine, and supported by select European performances received acclaim from NME, The Guardian,[4] and plays from BBC Radio One's Zane Lowe.

Artists

References

  1. Google Maps: etcetc
  2. Pitchfork: Top 50 Albums of 2006
  3. Triple J: Next Crop, Ausmusic Month 08
  4. Guardian New Band Of The Day: Lost Valentinos

External links

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