Ethir Neechal (2013 film)

For the 1968 film, see Ethir Neechal (1968 film).
Ethir Neechal
Directed by R. S. Durai Senthilkumar
Produced by Dhanush
Written by R. S. Durai Senthilkumar
Starring Sivakarthikeyan
Priya Anand
Nandita
Music by Anirudh Ravichander
Cinematography Velraj
Edited by Kishore Te.
Production
company
Distributed by Vendhar Movies[1]
Release dates
  • 1 May 2013 (2013-05-01)
Running time
 122 minutes
Country India
Language Tamil
Budget ₹50 million (equivalent to ₹50 million or US$740,000 in 2013)(With Prints and Publicity)
Box office ₹500 million (equivalent to ₹500 million or US$7.4 million in 2013)[2]

Ethir Neechal (Swim against the Tide) is a 2013 Tamil dramedy film written and directed by R. S. Durai Senthilkumar, a former assistant to Vetrimaran and produced by Dhanush.[3] Sivakarthikeyan, Priya Anand and Nandita play lead roles. The movie released on 1 May 2013 to highly positive reviews from critics as well as the audience.[4] The film was declared as a super hit at the box office.[5] It was later dubbed into Telugu as Naa Love Story Modalaindi.

Plot

The films starts in 1987 with the doctors struggling to protect a woman and her baby. Meanwhile, the woman's husband prays to his native deity that if his wife delivers his baby successfully, he would name the baby with the name of the deity. The baby is born without any problems and as per the wish, they name the baby, Kunjithapadham (Sivakarthikeyan).

As a boy, Kunjithapadham faces lots of problems and embarrassments due to his name. He decides to change his name. But his mother falls seriously ill and he prays to god that he would never again wish to change his name.

Years later, the adult Kunjithapadham's mother dies. His friend Peter (Sathish) advises him to change his name in order to have a change in his life. Thus, he meets an astrologer (Manobala) and renames himself Hareesh. Luck starts to him from that day onwards. He falls in love with Geetha (Priya Anand) and succeeds her heart. He later gets a job and life goes smoothly for him. One day, his lottery ticket hits victory and he must cash it in for a television as a prize. But, the lottery has registered his name as 'Kunjithapadham'. He makes up the drama with Peter and gets the television, but later faces problems and Geetha finds out his true name. Geetha tells Hareesh that she is angry at him for lying to her about his name and that he needs to succeed something in life in order to win her heart.

Hareesh decides to participate in Chennai Marathon 2012 to achieve something in life. He meets with a trainer (Jayaprakash) who takes him to his former student Valli (Nandita) who had quit athletics. She agrees to train Hareesh and later, Hareesh sees her crying in the terrace with a photo of her dead father. Hareesh asks her to tell her past.

Valli was a naturally talented athlete from her young days. Her father (Sharath Lohitashwa) supported her talent and spoke with many men to get her past many tournaments. She got into State level tournament where she beat the rookie of the corrupt coach Raja Singh (Ravi Prakash). Infuriated, Raja Singh accused Valli of failing a gender verification test. The board punished Valli and stopped her from participating. Heartbroken, Valli's father died of a heart attack.

Hearing this flashback, Harish is moved and decides to win the marathon. Geetha also urges him to win it for the sake of Valli. During the marathon, Hareesh faces stiff competition from another one of Raja's rookies but eventually wins the race and publicly reveals Valli's innocence. Raja Singh is arrested, and Valli resumes athletics.

Hareesh later opens and runs a training academy under his original name. A man named Dinakaran (Attakathi Dinesh), acting on Hareesh's advice, proposes his love to Valli, and she accepts.

Cast

Production

Dhanush signed up TV star Sivakarthikeyan in his maiden production venture. Priya Anand was signed up as heroine. She plays a fun character.[3] The film's photo shoot involving Siva Karthikeyan and Priya Anand happened at the Set Fire Studios, Chennai on 7 Jun 2012.[6]

It was reported that Dhansika of Aravaan fame was cast as the second heroine.Soon after Dhansikha's exit, the role was given to Vasundhara Dasbut Nandita of Attakathi has got the role. She plays the role of an athlete.[7] Velraj of Polladhavan fame will handle the camera. Anu Parthasarathy is the stylist.[8] Priya Anand revealed, that Ethir Neechal is a city-based story without cheap comedy, vulgar dialogues or inappropriate scenes.[9]

The team begun shooting for the film on 23 Jul 2012. Balu Mahendra took the first shot.[10] Dhanush and Nayanthara will be seen in a special appearance, dancing together in the Kuthu folk dance number Sathiyama Nee Enakku, with Nayanthara designing costumes for herself. The song was shot in Nagercoil at a Punjabi dhabha restaurant.[11][12] A post-production press meeting was held on 24 April.[1]

Soundtrack

Ethir Neechal
Soundtrack album by Anirudh Ravichander
Recorded 2012
Genre Feature film soundtrack
Language Tamil
Label Sony Music
Producer Anirudh Ravichander
Anirudh Ravichander chronology
3
(2011)		 Ethir Neechal
(2013)		 David
(2013)

Anirudh Ravichander composed the music for this film; the soundtrack features six tracks that belonged to varied genres.[13] The audio rights was brought by Sony Music.

Tracklist
No. TitleLyricsSinger(s) Length
1. "Nijamellam Maranthupochu"  DhanushDhanush, Anirudh 03:45
2. "Boomi Enna Suthudhe"  DhanushAnirudh 04:18
3. "Ethir Neechal"  VaaliYo Yo Honey Singh, Hiphop Tamizha Adhi, Anirudh, Fajrul, 04:29
4. "Velicha Poove"  VaaliMohit Chauhan, Shreya Ghoshal, 05:10
5. "Un Paarvayil"  R. S. Durai SenthilkumarAnirudh, Vivek Siva 01:37
6. "Local Boys"  R. S. Durai SenthilkumarDhanush, Velmurugan 04:31

Reception

Musicperk gave 8 out of 10 starts saying that "Anirudh seals this year".[13] Behindwoods rated 3.5 of 5 saying, "The album does well to consolidate Anirudh's sensational debut".....[14]

Release

The distribution rights of the film were secured by Vendhar Movies. The satellite rights of the film were purchased by STAR Vijay. The film was given a "U" certificate by the Indian Censor Board and is expected to release on 1 May 2013. The censors hinted, that the film would be wholesome family entertainer.[15] The film released in 300 screens across tamil nadu.[16] The theatrical trailer for Ethir Neechal was released on 13 April 2013.[17] The film was released on 1 May with Soodhu Kavvum and Moondru Per Moondru Kaadhal and received highly positive reviews.[1]]

Box office

The film opened 80 – 90% occupancy on first day collected ₹ 4 crore.The film total collection is ₹ 30+ crore.[2]

Critical reception

Ethir Neechal received generally positive reviews, Behindwoods wrote:"just being a mindless romantic comedy, it also makes some valid points about the state of poor athletes in the country".[18] Hindu wrote:"Sivakarthikeyan looks like he’s getting there — he’s not yet a star, at least in the leading-man sense,[sic] he gets a feature-length platform to display his comic chops".[19] Indian Express wrote:"Ethir Neechal is a mild passable entertainer".[20]

References

  1. 1 2 3 "Priya Anand is eager to see Dhanush and Nayanthara rock". Behindwoods. 25 April 2013. Retrieved 29 April 2013.
  2. 1 2 `Ethir Neechal` spells profit for Dhanush. Zeenews.india.com (3 May 2013). Retrieved on 17 August 2014.
  3. 1 2 "Priya Anand in Dhanush's home production". Sify. Retrieved 4 October 2012.
  4. ↑ "Ethir Neechal is a nice commercial entertainer!". in.com. Retrieved 4 May 2013.
  5. ↑ "Chennai Box-Office- May 24 to 26". Sify.com (28 May 2013). Retrieved on 2014-08-17.
  6. ↑ "Siva Karthikeyan and Priya Anand clicked". Behindwoods. Retrieved 4 October 2012.
  7. ↑ Jeshi, K. (4 October 2012). "A good start". Chennai, India: The Hindu. Retrieved 4 October 2012.
  8. ↑ Manigandan, K. R. (9 June 2012). "Cool connect". Chennai, India: The Hindu. Retrieved 4 October 2012.
  9. ↑ Jeshi K. (17 March 2013). "In a happy place". Chennai, India. The Hindu. Retrieved 22 April 2013.
  10. ↑ "Balu Mahendra directs Sivakarthikeyan!". The Times Of India. Retrieved 4 October 2012.
  11. ↑ "Ethir Neechal set to release". nowrunning. Retrieved 22 April 2013.
  12. ↑ "Nayanthara did that herself". Behindwoods. Retrieved 29 April 2013.
  13. 1 2 "Ethir Neechal". musicperk. Retrieved 22 April 2013.
  14. ↑ "Ethir Neechal Songs Review". Behindwoods. Retrieved 22 April 2013.
  15. ↑ "Ethir Neechal comes out unscathed". Behindwoods. Retrieved 22 April 2013.
  16. ↑ Oor Kaalan (15 March 2013). "Ethir Neechal slotted for April release | Vijay TV grabs Telecast rights". Kollyinsider.com. Retrieved 26 June 2013.
  17. ↑ Ethir Neechal Official Theatrical Trailer (YouTube). sonymusicindiaSME. 12 April 2013.
  18. ↑ "Ethir Neechal Movie Review". Behindwoods. 1 May 2013. Retrieved 26 June 2013.
  19. ↑ baradwaj rangan (5 May 2013). "Run culture". Chennai, India: The Hindu. Retrieved 26 June 2013.
  20. ↑ Mannath, Malini (4 May 2013). "Ethir Neechal (Tamil)". The New Indian Express. Retrieved 26 June 2013.

External links

Ethir Neechal at the Internet Movie Database

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