Ethnic Multicultural Media Academy
EMMA (Ethnic Multicultural Media Academy) is an organization that raises awareness of discrimination through media campaigns, social networking, and the EMMA Awards 1998-2004.[1][2][3]
The EMMA Awards promote diversity within the media industry by publicly recognizing the levels of excellence achieved by the multicultural community, and the qualities that each ethnic group brings to the professional and commercial success of the United Kingdom.[4]
The EMMA Awards is a globally recognized awards ceremony. Lord Richard Attenborough received the 2001 Lifetime Achievement Award at the Grosvenor House Hotel,[5] London. In the previous year EMMA honored Nelson Mandela.[4]
The UK EMMAs were screened on the Internet[6][7] in May each year and accompanied by an online voting system. The award categories were revamped for UK EMMA 2002 to reflect a more dynamic entertainment and information based awards ceremony. EMMA hopes that the awards will help to redefine the depth of global cultural diversity and the standards of professional achievement.
| Awards | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 |
|---|---|---|---|---|---|---|---|
| Film Actor | Eddie Murphy | Denzel Washington | Jimi Mistry | Tom Cruise | |||
| Film Actress | Michelle Yeoh | Halle Berry | Salma Hayek | Maia Morgenstern | |||
| TV Actor | Felix Dexter | Rudolph Walker | |||||
| TV Actress | Angela Griffin | Lucy Liu | Diane Parish | Angela Griffin | |||
| Comedian Award | Omid Djalili | Ria Lina | Inder Manocha | ||||
| Book, Novel | Zadie Smith[8] | Amy Tan | Michael Moore | ||||
| British Music Act | Craig David | Lemar | |||||
| World Music Act | Nitin Sawhney | Natacha Atlas | |||||
| International Music Act | Carlos Santana | Destiny's Child | Alicia Keys | Justin Timberlake | The Black Eyed Peas | ||
| Media Personality Award | George Alagiah | Ian Wright | Meera Syal | ||||
| Newspaper Journalist | Gary Younge | Gary Younge | Gary Younge | ||||
| Radio Journalist | Henry Bonsu | Henry Bonsu | Sanjiv Buttoo | ||||
| TV Journalist | Farah Durrani | Rageh Omaar | Rageh Omaar | ||||
| Public Figure | Melanie Brown | Kofi Annan | |||||
| Sport Personality | Venus Williams | Thierry Henry | David Beckham | ||||
| Lifetime Achievement | Muhammad Ali | Nelson Mandela | Sir Richard Attenborough | Maya Angelou | Ray Charles | Bill Morris | |
Patrons
The patrons of the Ethnic Multicultural Media Academy (Awards) include Sir Trevor McDonald OBE, Dame Anita Roddick (Late), Donald Woods CBE (Late), Sir GK Noon, Lord Desai, Lord Ouseley, Darcus Howe and Jonathan Dimbleby. They have all backed EMMA since 1998.
References
- ↑ Ethnic Multicultural Media Awards, UK
- ↑ Anne-Marie Fortier Multicultural Horizons: Diversity and the Limits of the Civil Nation -- 2008 p46 "Like FoB, similarly youthful and 'beautifully proportioned' are the faces 'Celebrating Multicultural Britain' for the NatWest EMMA Awards 2003 and 2004. The poster from the Ethnic Multicultural Media Academy (EMMA) was launched as ..."
- ↑ http://www.redhotcurry.com/archive/news/2004/emma_2004.htm
- 1 2 Awards celebrate ethnic diversity
- ↑ Mayor to present award recognising diversity in the media
- ↑ emma.tv
- ↑ Emma votes call
- ↑ Zadie Smith