Everyday Health

Everyday Health, Inc.
Public
Traded as NYSE: EVDY
Headquarters New York, New York, U.S.
Number of employees
 520 (2013)
Website everydayhealth.com

Everyday Health, Inc. is a digital media company which owns websites and produces content relating to health and wellness.

History

The company was founded in 2002 by entrepreneurs Benjamin Wolin and Michael Keriakos to invest in the creation of online health content for major "offline" health brands. By 2011, their network of sites had over 28 million unique viewers per month, garnering over $100 million in yearly revenue, including major partnerships with brands and personalities such as Denise Austin and the South Beach Diet.[1] In 2010, Everyday Health acquired professional website MedPage Today.[2] The company attempted in IPO in November 2010, which ultimately failed due to changes in “circumstances regarding the securities markets.”[3]

Throughout 2011, the company began to diversify into digital media: in July 2011 it announced that it would be co-producing a self-titled TV series with Litton Entertainment for Litton's Weekend Adventure, a new Saturday morning syndication package of E/I programming aired by affiliates of ABC. It also hired Paul Slavin, a veteran producer from ABC News, to help operate a new studio for the company.[1] In October 2011, YouTube announced that Everyday Health would become part of its Original Channel Initiative, which aimed to fund the production of professionally produced original web content. Everyday Health would launch Everyday Health TV through the program, featuring original health and lifestyle-related series.[4]

To further bolster its foray into digital content production, on September 25, 2012 Everyday Health announced it would acquire EQAL, most notable for the lonelygirl15 web series and fellow YouTube channel u look haute, for an undisclosed amount. EQAL will remain as a separate division of the company. Additionally, Everyday Health also announced that it was co-producing a television version of Recipe Rehab, one of the series featured on its YouTube channel, to premiere during Litton's Weekend Adventure on October 6, 2012.[5]

The company’s initial public offering was on March 28, 2014 on the New York Stock Exchange, with the symbol EVDY representing the company.[6] It opened at $14 per share, closing the day at $13.50.[7]

References

  1. 1 2 "Everyday Health is Out to Dominate Media via Video, Apps, and Social". Xconomy. Retrieved 26 September 2012.
  2. ↑ Everyday Health buys MedPage Today in play for professional space
  3. ↑ "Everyday Health looks unwell". Crain's New York Business. Retrieved 2015-11-17.
  4. ↑ "YouTube Announces TV Initiative With 100 Niche Channels". The Hollywood Reporter. Retrieved 26 September 2012.
  5. ↑ "Everyday Health Buys Lonelygirl15 Producer EQAL in Expansion to New Genres". AdAge. Retrieved 26 September 2012.
  6. ↑ "EVERYDAY HEALTH, INC. (EVDY) IPO". NASDAQ.com. Retrieved 2015-11-17.
  7. ↑ Hay, Timothy (2014-03-28). "Everyday Health Closes Down on Day One, But CEO Upbeat". Retrieved 2015-11-17.

External links

This article is issued from Wikipedia - version of the Tuesday, November 17, 2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.