Excel Media

Excel Entertainment has formed a joint venture with the Dubai-based Riva Group to form Excel Media. Excel Entertainment is an Indian film studio based in Mumbai. It was created by Farhan Akhtar, and Ritesh Sidhwani in 1999. The two have gone on to create several films under Excel's banner.
Riva Games was founded by Paul Roy, the founder and Chairman of The Riva Group of Companies. Established in 2002, The Riva Group of Companies now has a geographic presence that spans across the Middle East, The United States and Far East Asia. The Group has business interests in Media, Technology, Leisure and Entertainment.

Context

Farhan Akhtar, Ritesh Sidhwani and Riva Group Chairman Paul Roy have collaborated to form Excel Media, a company dedicated to the creation of world-class original and mature content across multiple platforms from television and web to gaming. Excel Entertainment’s existing media library will also be exploited across various digital media.

Games Developed

Fukrey Rooftop Runner Based on this summer’s light comedy and sleeper hit, Fukrey: Rooftop Runner is an action/adventure game that depicts the misadventures of four slackers (“Fukrey”) willing to get their hands on big money to achieve their dreams. Keeping the irreverent and quirky tone of the movie, the objective as a player is to collect as many Rupex as possible.

Release

Fukrey: Rooftop Runner has been internationally released on the 12th of October 2013. Free download with in-app purchases starting at 0.99USD.

Platforms

"Fukrey: Rooftop Runner" is available on Android smartphones and tablets as well as on iOS devices. It is also available on Google Play Store, App Store

Unreleased Games

Notable unreleased title - "Feed The Sparrow" scheduled to be released in the first half of next year.

References

^ "Farhan Akhtar launches FUKREY game". Pooja Rao. 16 October 2013. Retrieved 17 October 2013.

^ "Fukrey Rooftop Runner Teaser". Jawad. 12 October 2013. Retrieved 17 October 2013.

^ "Excel Entertainment launches a game on Fukrey – Rooftop Runner". Pooja Rao. 16 October 2013. Retrieved 17 October 2013.

^ "Farhan Akhtar and Ritesh Sidhwani enter the gaming world". Garima Sharma. 13 October 2013. Retrieved 14 October 2013.

^ ^ a b http://www.youtube.com/watch?v=PvMI8qokcG0

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