Extra (retail)

Extra Hipermercados is a major Brazilian hypermarket and supermarket chain, owned by Grupo Pão de Açúcar.

As of December 2005, Extra has 76 stores. Some of these stores came from the acquisitions of Paes Mendonça (smaller stores were converted to Pão de Açúcar and CompreBem) and Sendas (Sendas' Bon Marché hypermarkets were rebranded to Extra Bon Marché) by the group.

Extra Eletro

Grupo Pão de Açúcar also operates electronics and appliance stores under the Extra Eletro banner. These stores are mostly located in major commerce streets and shopping malls. This banner was known as Jumbo Eletro (after the purchase of Eletroradiobraz in the 1980s) and later Eletro.

Extra Perto / Extra Fácil

old logo

Grupo Pão de Açúcar launched in 2007 two new store formats, both carrying the Extra brand.[1] Extra Perto supermarkets, directed to an audience of the same demographic as Extra hypermarkets, and Extra Fácil convenience stores, aimed to compete with "neighborhood markets".

An Extra hypermarket.

References

  1. ↑ Propaganda & Marketing - Extra vai batizar novos modelos de lojas do Grupo Pão de Açúcar (Portuguese)

External links


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