FARMA

The National Farmers' Retail & Markets Association
Type	Cooperative
Industry	Local foods
Predecessor	Farm Retail Association (founded 1979), National Association of Farmers' Markets (founded 1999)
Founded	2003 (2003) (merger)
Headquarters	Newmarket, United Kingdom
Key people	Michael Mack, Managing Agent; Sally Jackson, Chairman
Products	Communications & promotion, Credit & debit card deal, Sector steering, Farmers' Market Certification, Farm Shop Accreditation, Sector-specific research, Advice, networking & training for members
Revenue	Not-for-profit
Slogan	none
Website	farma.org.uk

FARMA is a co-operative association of farmers, producers and farmers' market organisations in the United Kingdom.

Overview

FARMA, the National Farmers' Retail and Markets Association is an organisation that was set up to represent farmers and organisations such as farmers markets and farm shops selling their produce directly to consumers. It operates a certification scheme for UK farmers' markets, and its rules have been adopted by many markets and are supported by the Department for the Environment, Food and Rural Affairs (DEFRA).^[1]

FARMA is recognised by Cooperatives UK as the federal organisation supporting farmers' markets and local foods in the UK.

History

FARMA came about as a merger in 2003 between the Farm Retail Association (operating since 1979, representing farm shops and pick-your-own farms) and the National Association of Farmers' Markets (operating since 1998). The merger was announced at the Royal Show in Stonleigh Park in July 2004.

Objectives

FARMA define their mission statement^[2] as:

To support the sustainable development of farmers’ markets, farm shops, PYO, box schemes and home delivery
To sustain and promote high ethical standards for all parts of the industry
To define and promote the environmental, social and economic values of the industry
To promote the value of local produce in communities
To encourage high professional standards and improve management and retailing skills
To provide a national voice for farmers’ markets, PYO, farm shops, box schemes and home delivery/internet sales
To act as a conduit for information to, from and within the industry

Market Certification

FARMA certifies farmers' markets in the UK that operate under its guidelines. Markets are independently assessed by a third party and the inspections are carried out on an individual basis. Over 200 farmers' markets in the UK have been Certified by FARMA^[3]

Its rules are based around five major principles:

Food must be produced within a defined local area
The food must be sold by someone involved in producing it
Primary produce (things that are sold without significant preparation) must be grown or reared locally
Secondary produce (value added items, for example pickles or bread) should contain at least one primary product from within the local area, with a recommended minimum of 25% local ingredients.
Traceability: Information should be available from the market and the traders about how items were produced

Markets can support additional rules, and define their own local area (usually set as a distance or as a County boundary). FARMA recommend a maximum radius of 30 miles, but accept that for large cities a radius of 50 miles is more appropriate.

UK farmers' markets have to abide by regulation from their local authority, and some local authorities have adopted the FARMA guidelines as a requirement.

External links

References

↑ DEFRA website: Farmers Markets and Farm Shops http://www.defra.gov.uk/farm/trade/markets-shops/index.htm
↑ FARMA website: http://www.farma.org.uk/
↑ List of FARMA Certified farmers' markets: http://www.farmersmarkets.net/

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