FOREO

FOREO AB
Industry Personal Care
Founded 2013
Headquarters Birger Jarlsgatan 22, 114 34 Stockholm, Sweden
Area served
 Worldwide
Key people
 Paul Peros (CEO)
Products Skincare and oral care
Website www.foreo.com

FOREO is a Swedish beauty brand established and headquartered Stockholm, Sweden. Founded in 2013, the company specializes in beauty and oral care products, and has received numerous awards for their product designs and packaging.[1] The brand is present in over 50 countries, while the products can be found in retailers such as Douglas, Sephora, Harvey Nichols, Neiman Marcus, Barneys, Bergdorf Goodman, Net-a-Porter, Selfridges, Globus and Jelmoli and numerous web shops.

History

FOREO initiated operations in 2013,[2] and in three years secured a presence in luxury department stores, premium perfumery chains and high-end beauty e-commerce operators across the globe, with a total of over 6.000 placements in more than 50 countries. FOREO's story[3] started with the Luna™, a facial cleansing brush. Spurred by technical curiosity, upon closer inspection of other facial cleansing products, a number of flaws were identified: cleansing was done using abrasive nylon bristles that could potentially lead to excessive exfoliation and make daily use of the product counter-productive, the brush itself was retaining dirt and makeup leftovers, and the form and ergonomics left a lot to be desired.

Technology and Innovation

T-Sonic (transdermal sonic) pulsations that Foreo products use refer to the up to 8,000 pulses per minute that are channelled through a silicone brush across the dermal layer. Silicone brush oscillate at a precision-tuned sonic frequency.[4] These pulsations drive away dead skin cells and makeup residue, as well as 99.5% of dirt and oil, improving the absorption of skincare products, as well as prepare men’s skin for a smoother, closer shave. Silicone touch-points provide a deeper and gentler cleansing when combined with T-Sonic pulsations. Softer, smoother and far less abrasive than bristled brushes, silicone brushes are also up to 35X more hygienic by preventing the build-up of bacteria. The products are waterproof and can be used in the bath or shower.

Products

FOREO's most popular and recognisable product series is the LUNA™, launched in 2013.[5] The LUNA™ is an internationally recognised face cleansing device which, through pulsations of various intensities, deeply cleanses the face via the medical grade silicone touch points, also featuring an anti-ageing mode which decreases signs of ageing. The product range also includes the IRIS™ eye massager, the ISSA™, electrical toothbrush launched in 2014,[6] and day and night face cleansers.

The following applies for all FOREO products:

Product List

Luna 2
Luna 2 - Skin care product

Skin Care

The FOREO skin care range provides silicone facial cleansing brushes that channel T-Sonic pulsations (up to 8,000 pulses per minute) in various intensity levels for facial cleansing and anti-aging. The ultra-hygienic silicone design is quick drying and nonporous to prevent bacteria buildup. The result is a cleanse that is 35X more hygienic than nylon-bristled brushes. All products are 100% waterproof, with a battery life of 7 months, and no replacement brush heads are needed.

Skin Care – For consumers

Skin care – For professionals

Issa Hybrid - Oral care product
Issa Hybrid - Oral care product

Oral Care

The ISSA electric toothbrush with silicone bristles, incorporates Sonic Pulse Technology that channels high-intensity pulsations to effectively clean and whiten teeth. Through the natural properties of silicone, the ISSA[7] helps generate stronger friction to effectively remove plaque, thereby preventing cavities and tartar build-up. The ISSA™ requires no charging dock, is 100% waterproof, has a lightweight and compact body, and its integrated battery lasts up to 365 uses per full charge.

Oral Care – For consumers

Awards and recognitions

LUNA™

  • Harper's Bazaar - Best of the Best Awards 2015 - Winner: Best Gadget.[8]
  • Victorie De La Beaute Awards - Winner: Victorie De La Beauty Award 2015 [9]
  • Style It Up Beauty Award – Best Beauty Ally [10]
  • The Beauty Shortlist – Best New Beauty Breakthrough 2014.[11]
  • ELLE Sweden Beauty Award - Innovation of the Year 2014.[12]
  • The Beauty Challenger Awards Europe – Best Beauty Accessory 2014.[13]
  • Yo Dona International Awards – Best Beauty Tool 2014.[14]
  • Salón Look Premios Galería de Innovación – Beauty Industry Trade Show 2014.

LUNA™ for Men

  • Men's Health – Grooming Tool of the Year 2014.[15]

ISSA™

  • The A'Design Award and Competition - Winner - Beauty, Personal Care and Cosmetic Products Design Category 2013 _2014 [16]

References

  1. ↑ "ICMAD, Package Design Innovation: Skincare Face. City Awards 2014". Independent Cosmetic Manufacturers And Distributors.
  2. ↑ "With business in the U.K. and Asia markets since its inception in 2013". DrugStoreNews.
  3. ↑ "Brushing up on skin care with line of facial cleansers". San Francisco Chronicle.
  4. ↑ "Are sonic facial cleansers better for your skin?". The Beauty Brains.
  5. ↑ "Could this new brush replace your Clarisonic?". Harpers Bazaar.
  6. ↑ "Swedish innovator FOREO releases the reinvention of the toothbrush: the ISSA". GeekBeat.
  7. ↑ "Foreo Rethinks the $200 Toothbrush". Forbes.
  8. ↑ "Harper's Bazaar - Best of the Best Awards 2015 - Winner: Best Gadget.". Harper's Bazaar.
  9. ↑ "Victorie De La Beaute Awards - Winner: Victorie De La Beauty Award 2015". Victorie De La Beaute Awards.
  10. ↑ "Style It Up Beauty Award – Best Beauty Ally". Style It Up Beauty Award.
  11. ↑ "The Beauty Shortlist – Best New Beauty Breakthrough 2014.". The Beauty Shortlist.
  12. ↑ "ELLE Sweden Beauty Award – Innovation of the Year 2014.". ELLE Sweden Beauty Award.
  13. ↑ "The Beauty Challenger Awards Europe – Best Beauty Accessory 2014.". The Beauty Challenger Awards Europe.
  14. ↑ "Yo Dona International Awards – Best Beauty Tool 2014.". Yo Dona International Awards.
  15. ↑ "Grooming Tool of the Year 2014". Neiman Marcus.
  16. ↑ "Beauty, Personal Care and Cosmetic Products Design Category 2013 _2014". The A'Design Award and Competition.

External links

This article is issued from Wikipedia - version of the Wednesday, April 27, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.