Fashion Revolution

Fashion Revolution is a not-for-profit global movement with teams in 79 countries around the world. Fashion Revolution campaigns for systemic reform of the fashion industry with a focus on the need for greater transparency in the fashion supply chain. Fashion Revolution has designated the anniversary of the Rana Plaza disaster in Bangladesh as Fashion Revolution Day. In 2014 and 2015, millions of people around the world called on brands to answer the question Who Made My Clothes? The hashtag #whomademyclothes was the no.1 global trend on Twitter.[1][2][3][4]

History

Fashion Revolution was created in 2013 in response to the Rana Plaza disaster in Bangladesh by Carry Somers and Orsola de Castro. Somers and De Castro had worked as fashion designers in the UK for over two decades and saw that the factory collapse could act as a catalyst for change in the industry.

Fashion Revolution Day

Fashion Revolution Day takes place annually on 24 April, the anniversary of the 2013 Rana Plaza building collapse when 1133 died and over 2500 were injured.

The first Fashion Revolution Day took place on 24 April 2014. Fashion Revolution's hashtag #insideout was the no. 1 global trend on Twitter.[5][6]

The second Fashion Revolution Day took place on 24 April 2015. The global reach from online news and broadcast media was 16.5 billion and 63 million people from across 76 countries made the hashtag #WhoMadeMyClothes the number one trend on Twitter [7][8] The YouTube video The 2 Euro T-Shirt - A Social Experiment had over 6.5 million views and won a Cannes Lions award [9]

Events

Over 300 events took place for Fashion Revolution Day 2015 around the world. Fashion Revolution has also organised high level roundtable events on ethics, sustainability and transparency in the fashion industry.

12 May 2014: Roundtable Debate in UK House of Lords on [10] [11]

26 February 2015: Fashion Question Time in the UK House of Commons with Mary Creagh MP, Lily Cole, Jenny Holdcroft, policy director of IndustriALL Global Union Catarina Midby, Global Head of Sustainable Communications, H&M Dilys Williams, Head, Centre for Sustainable Fashion, and Anas Sarwar [12][13]

29 June 2015: Ethical Fashion 2020: a New Vision for Transparency in UK House of Lords [14]

Haulternative Campaign

The #Haulternative campaign, in conjunction with the Daily Telegraph, featured fashion vloggers filming themselves doing an alternative fashion haul.[15][16] Haulers who participated included CutiePieMarzia Noodlerella, Bip Ling, Grav3yardgirl and Shameless Maya with combined views of over 1.5 million on YouTube.

Schools, colleges and universities

In 2014, Fashion Revolution published a quiz and an education pack for school, college and university teachers and students. These were freely available online. In 2015, a new quiz and separate education packs were produced for primary schools (7-11 years), secondary schools (11-16 years), further education colleges (16-18 years) and universities (18+). These were published in English and translated into Spanish, Finnish and other languages by Country Coordination teams.To encourage students to 'Be curious, Find Out, Do something' about #whomademyclothes,[17] these packs include worksheets like:

In July 2015, a collection of social media postings showing how teachers and students got involved the Fashion Revolution was published on Pinterest, along with a 'who made my clothes?' film library, and a collection of 'imaginative ways in which the work of artists, activists and others can be used to inspire and engage people in the Fashion Revolution'. These continue to be updated. In the October 2015, the education packs were revised, expanded and published as a set of worksheets. They were, again, published freely online but educators were asked to register for them.

External links

References

  1. ↑ http://thediplomat.com/2015/04/2-years-later-bangladeshs-rana-plaza-debacle-continues-to-resonate-globally/
  2. ↑ "On Fashion Revolution Day, Ask The Important Question: Who Made My Clothes?". Forbes.
  3. ↑ Dearden, Lizzie (24 April 2015). "Fashion Revolution Day: #whomademyclothes campaign remembers Rana Plaza disaster". The Independent (London).
  4. ↑ http://www.marieclaire.co.uk/news/549144/fashion-revolution-day-2015-carry-somers-interview.html
  5. ↑ http://www.oxfam.org.uk/education/education-blog/2015/03/fashion-revolution-day
  6. ↑ http://www.theguardian.com/sustainable-business/sustainable-fashion-blog/2015/apr/14/can-a-hashtag-change-the-fashion-industry
  7. ↑ http://bkaccelerator.com/is-social-media-traceabilitys-new-superman/
  8. ↑ http://stylebubble.co.uk/style_bubble/2015/05/grappling-with-the-true-cost.html
  9. ↑ http://www.prnewswire.com/news-releases/ketchum-fashion-revolution-and-bbdo-group-germany-win-bronze-pr-lion-at-cannes-lions-international-festival-of-creativity-300104161.html
  10. ↑ http://sustainable-fashion.com/blog/roundtable-debate/
  11. ↑ http://www.iosh.co.uk/News/Fatal-factory-collapse-must-be-wake-up-call-to-improve-health-and-safety-of-supply-chain-workers.aspx
  12. ↑ http://fashionrevolution.org/fashion-question-time-at-the-houses-of-parliament/
  13. ↑ http://news.impossible.com/lily-speaks-at-fashion-question-time-at-the-houses-of-parliament/
  14. ↑ http://www.totalpolitics.com/features/450361/iosh-discussion-towards-ethical-fashion-2020.thtml
  15. ↑ Blanchard, Tamsin (24 April 2015). " Best of the high street's collections". The Daily Telegraph (London).
  16. ↑ Blanchard, Tamsin (24 April 2015). " Best of the high street's collections". The Daily Telegraph (London).
  17. ↑ Cook, Ian. "Be curious. Find out. Do something.". European Year for Development. Retrieved 2015.
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