Fashion entrepreneur

A fashion entrepreneur is a person who has possession of a fashion enterprise, venture or idea, and assumes significant accountability for the inherent risks and outcome.

Definition

Originating from the phrase entrepreneur, a fashion entrepreneur is someone whose primary activities work within the fashion industry. For example, a fashion designer who uses entrepreneurial principles to organize, create, and manage ventures within related and connected areas of the fashion industry. Fashion ventures include guide books for fashion designers

Current Practice

Fashion entrepreneurs focus on creating networks within the fashion industry and inter-connected projects with varying aims including education, profitability and profile-building. Some fashion entrepreneurs work to provide a network of knowledge share platforms, other work to address social and structural issues goals. Starting your own business in the fashion industry is a daunting prospect, particularly during any economic climate. Entrepreneur is a term applied to the type of personality who is willing to take upon herself or himself a new venture or enterprise and accepts full responsibility for the outcome.[1]

Jean-Baptiste Say, a French economist is believed to have coined the word "entrepreneur" in about 1800. He said an entrepreneur is "one who undertakes an enterprise, especially a contractor, acting as intermediary between capital and labour."

Core business practices for fashion entrepreneurs focus on topics such as creativity and innovation, writing [2] business plans, raising finance, sales and marketing, and the small business management skills needed to run a creative company. Fashion entrepreneurs seek to deliver fashion business expertise in retail, manufacturing, money and marketing. The 21st century has seen the proliferation of organisations and award ceremonies promoting, inspiring and challenging online entrepreneurship by highlighting the enterprising attributes, creativity, innovation and the success of today’s entrepreneurs along with the desire of giving back to the society.

References

  1. e-Study Guide for: Launching New Ventures by Kathleen R. Allen, ISBN
  2. Cultivating Skills, Entrepreneurship and Innovation , 9 Oct 2015
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