Felix Velarde

Felix Velarde is a British entrepreneur who co-founded one of the first web design agencies, Hyperinteractive, in 1994. In 1997 he launched Head New Media, selling part of it to become the digital arm of Interpublic's Lowe & Partners in 1998. With Lowe, Velarde launched specialist Interactive Television agency Head End (a pun on the television broadcast term HeadEnd) also in 1988, which produced the first Interactive Television commercials for Tesco and Unilever.

While at Head New Media, Velarde and creative director Jason Holland sponsored a non-commercial online creative community, Head-Space, which incubated prominent community websites including Urban75 and John Lundberg et al's Circlemakers.org. Featuring in the travelling exhibition Digital Archaeology since 2010, Head-Space has been recognised as a digital artefact of considerable historic and cultural relevance, a germinal precursor to YouTube.[1] Velarde also founded and was CEO then until February 2015 Chairman of an innovative[2] strategy company, Underwired in 1996,.[3] From 2006-2008 he was a sponsor of the UK's prototype personal carbon trading system, CarbonDAQ, a project being led by leading Left-leaning think tank the Royal Society of Arts, of which he is a Fellow.

Velarde is also a Fellow of the Institute of Direct & Digital Marketing, and is an educator,[4] speaker,[5] writer[6] and widely published commentator[7] on digital marketing and marketing industry development issues. He is an Adjunct Professor lecturing on Hult International Business School's MBA and Masters in International Marketing programs and teaches a regular course for international brands at London's Groucho Club where he is a member. Velarde in 2013 was also a contributing author to two books on marketing strategy.[8] and he has been an Awards Judge for the Direct Marketing Association, New York Festivals, British Interactive Media Association and Drum Awards for Digital Industries.

Velarde attended Richmond upon Thames College. He is a glider (sailplane) pilot and member of Cotswold Gliding Club.

Awards

References

  1. ↑ Ten Websites That Changed The World Management Today 2011-11-07
  2. ↑ The Cream 100 Top Innovators, 2010-04-03
  3. ↑ Hyperinteractive launches Underwired, 1996-05-09
  4. ↑ ECRM Strategy courses at Institute of Direct Marketing
    Absolute Essentials of E-Marketing courses at Institute of Direct Marketing
    Successful Creativity in Direct Marketing courses at Institute of Direct Marketing
  5. ↑ Digital Marketing Show, London 2013
    CRM Panel organised by Oxford Brookes University’s Academy of Marketing SIG on Customer Engagement with support from Henley Business School
  6. ↑ Changing Brand Perception Customer Experience Magazine
    Total Customer Engagement Internet Retailing 2013-07-07
    Total Customer Engagement Through Personalisation Business Matters
    Do One Thing Well MyCustomer.com
  7. ↑ Various articles from the NMA archive 2007-2012
    In Search of a Fourth Dimension in Segmentation World Advertising Research Center, Admap, May 2011, pp. 16-18
    Dear Prudence, Can You Come Out to Play? Precision Marketing October 2008
    Email, eCRM and the Prospects for Recession World Advertising Research Center, Admap, April 2008, Issue 493, pp.55-56
    ECRM is the way forward New Media Age, 2007-13-12
    Targeting by Trevor Clawson, Revolution Magazine, 2007-11-01
    Agency procurement is a collaboration, not a conflict by Felix Velarde, New Media Age, 2007-18-01
    Procurement followup by Michael Nutley, editor, New Media Age, 2007-02-01
    Growth of Blogs sees same mistakes of the web's heyday by Felix Velarde, New Media Age, 2005-20-10
    "Why internet sites don't make sense for every product" by Felix Velarde, Marketing, 2001-26-01
    "The Appliance of Plain English" by Felix Velarde, Financial Times, 2001-13-03
    "Creating a climate for success" by Felix Velarde, New Media Creative, 1999-25-06
    "Survival of the fittest" speech at the Brand Building on the Internet conference, Earl's Court, 1997-11-12
    "Looking for a New England" by Felix Velarde, New Media Age, 1997-09-09
  8. ↑ Multi-Channel Marketing Ecosystems Markus Ståhlberg & Ville Maille (editors), Kogan Page (publisher; 2013-28-11) ISBN 978-0749469627; ISBN 0749469625
    Fifty Shades of Marketing Francesca James , Hannah Durham (editors), Bookboon (publisher; 2013-17-10)
  9. ↑ The Drum Top 100 Digerati

Profiles

Velarde has been profiled in the following articles:

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