Flapit

Flapit
Flapit counter
Private company
Industry Internet of Things
Internet hardware
Founder Christophe Avignon, Zahary Karadjov, Charly Spasov, Marc Mühlenbach
Key people
 Christophe Avignon (CEO)
Products Social media marketing
Engagement marketing
Website Flapit.com
Front view of the device, with 7 flaps

Flapit is a split-flap display that reveals real-time social media statistics [1] such as Twitter followers or Yelp ratings. The product is designed to show off a bricks-and-mortar company's online community and increase its online presence by letting offline customers interact with the connected counter.[2]

The idea came from a product launched by the retailer C&A called the Fashion Like.[3]

The device can be customised via a web app and API to display any promotional messages, internal stats or discounts. It has 7 digits including numbers, letters and currency symbols [4]

Special messages such as Thank You or Like Us can be displayed on the first flap and are translated into Italian, German, French, Chinese, Japanese, Russian, Portuguese, Spanish and English.

The Flapit counter was officially presented to the press at the CES Las Vegas 2015 [5] and received favorable reviews from major specialised press [6]

References

  1. ↑ "Flapit: A social media counter to show off your Facebook and Twitter stats". irishexaminer.com.
  2. ↑ editor. "The Christophe Avignon Feature: Mind the gap - connecting online and offline in retail - Social Biz Magazine". Social Biz Magazine.
  3. ↑ "Fashion Like - C&a". 17.174.
  4. ↑ editor. "Showcase Your Social Media Influence With FlapIt". WeAreSocialMedia.
  5. ↑ "The Verge - Flapit Retro social media counter ces 2015".
  6. ↑ "Flapit on TechCrunch live CES 2015".

External links

This article is issued from Wikipedia - version of the Monday, February 23, 2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.