Flav-R-Straws

Flav-R-Straws were a form of drinking straw with a flavoring included, designed to make drinking milk more pleasant for children. They were first marketed in the United States in 1956 by Flav-R-Straws Inc.[1][2] The product became highly successful.[3] They were widely promoted through an advertising campaign that included double-page advertisements in LIFE magazine.[4]

Flav-R-Straws were withdrawn from the market in 1961 due to their relatively high cost compared with Nestlé Quik and other relatively low-cost milk additives such as Bosco Chocolate Syrup and Hershey's Syrup. In recent years, newer variations of the original idea have been resurrected in forms such as Sipahhs, and Magic Milk Straws that contain hundreds of flavored pellets encased within a stiff plastic straw.

References

  1. ↑ Journal of the Albert Einstein Medical Center, Philadelphia, Volumes 5-6, p. 275, (1956)
  2. ↑ Milk plant monthly, Volume 45, p. 68 (1956), quote: "New Flavored Straws For Use in Milk Drinks [...] A new type of straw with built-in flavor for use with milk drinks has been introduced by Flav-R Straws, Inc."
  3. ↑ "CHOCOLATE STRAW FINDS BIG MARKET; Sales Up Sharply for Product That Gives Flavor to Milk Sucked Through It", by Joseph W. Dunn, New York Times August 19, 1956, Business & Finance section, page 139
  4. ↑ 29 Jul 1957 edition of LIFE magazine
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