Flintobox

Flintobox
Industry Education Toys
Founded September 2013
Founders Arunprasad Durairaj, Vijaybabu Gandhi, Shreenidhi Srirangam
Headquarters Chennai, India
Area served
 India
Products Activity Boxes for Children
Services E-commerce Subscription Boxes
Website flintobox.com

Flintobox is an India-based company that produces educational activity boxes for children. Based on a theme, the company makes resources for Early Child Development on a monthly basis. The company follows a subscription operational model and delivers the boxes straight to a child’s doorstep.

History

Flintobox was founded by Arunprasad Durairaj,[1] Vijaybabu Gandhi, and Shreenidhi Srirangam. As young parents, they realised the growing trend of TV addiction in children [2] and the urgent requirement for activities to get their children engaged with. The idea of Flintobox was then born. After a few test runs,[3] they invested their savings of close to Rs. 10 lakh to establish the business in September 2013.

In October 2014, they raised USD 300,000 [4] from leading angels GSF Global, Globevestor (USA),[5] AECAL (Germany), and Mauj Mobile. The investment primarily went into scaling marketing, operation, and product development capabilities. The company began operations with designing products for 4-8 year olds and is currently widening the target to 2-8 year olds. The name Flintobox originates from flint, a sedimentary rock, which can generate sparks when struck against steel.[6]

Membership

Flintobox offers three subscription plans, which customers can upgrade or cancel at any point of time.[7] There are 3-month, 6-month, and 12-month subscriptions available. The company looks at teaching children several concepts over the period of their subscription. Currently, Flintobox has more than 2,80,000 subscribers.

Subscribers of Flintobox also receive a digital feed of parenting tips and weekly activity ideas to do with children through the Flintobox App.[8]

Product

Flintobox started off in 2013 with products for 4-8 year olds. Each box contains 4-5 play based activities [9] that bring about overall development of the child. It is educational and is designed by child development experts to make learning more engaging and healthy for kids. Each month has a new theme based on which all the activities are designed.[10] Flintobox has a tie-up with International Institute of Information Technology in Hyderabad to design developmental games that can help with a child's motor skills, creative thought process, and overall psychological development.[11] Flintobox targets at getting four main activities inside every box that makes a child create, explore, play, read, and sometimes a bonus activity is included.[12]

In December 2015, Flintobox announced that it was expanding its product line to include products for children between the ages of 2-3 and 3-4. The new products have 7-9 activities inside each box.The boxes have toys themed around topics like wildlife, vegetables, colouring, outer space, numbers, and others - all aimed at 12 development needs in children.[13] At present, Flintoboxes are shipped across India. The concepts are ideated and designed in-house, but manufacturing is generally done by suppliers. Bengaluru and Chennai contribute to over 30 percent of Flintobox's revenue.[14]

Promotion

Flintobox operates on a complete ecommerce model. There are no offline stores. Orders and purchases are made through the company's website and app.

Awards & Recognition

Flintobox was awarded [15] the "Coolest Startup of 2014" by Business Today, the "Best Education Startup of 2014" by the Confederation of Indian Industries (CII),[16] the Wharton India Startup Competition 2015 [17] and also the best subscription boxes of 2014 by kidstoppress.[18]

References

  1. ↑ "Indian Education Show 2015".
  2. ↑ "Woo kids away from the idiot box". Bangalore Mirror.
  3. ↑ Sangeetha Kandavel. "Flintobox: Game for something new?". The Hindu.
  4. ↑ "Flintobox: Building engaging products for children that aid their holistic development". timesofindia-economictimes.
  5. ↑ "Educational firm Flinto raises $300,000". timesofindia-economictimes.
  6. ↑ "Educational firm Flinto raises $300,000". timesofindia-economictimes.
  7. ↑ http://www.thehindubusinessline.com/news/national/chennai-startup-looks-to-tap-pes-for-funds/article7177635.ece
  8. ↑ "Flintobox app comes to Google Play store". The Times of India.
  9. ↑ http://edtechreview.in/trends-insights/trends/1599-why-flintobox-the-magical-monthly-discovery-kit-might-help-you-and-your-kids
  10. ↑ Samiksha Jain (26 August 2015). "Flintobox: A box full of toys to set your kids' imagination soaring". Entrepreneur.
  11. ↑ http://www.business-standard.com/article/beyond-business/out-of-the-box-115072401337_1.html
  12. ↑ http://thegoldensparrow.com/news/get-children-hooked-to-something-worthy/
  13. ↑ Anusha Parthasarathy. "The Flinto adventure". The Hindu.
  14. ↑ http://articles.economictimes.indiatimes.com/2015-05-26/news/62672140_1_rakesh-kumar-100-schools-flintobox
  15. ↑ http://www.newindianexpress.com/education/edex/Out-of-the-box-Learning/2015/03/09/article2699432.ece
  16. ↑ Priyam Mukhopadhyay. "Flintobox bags Best Start-Up Award of 2014".
  17. ↑ "Wharton India Startup Competition—In India!".
  18. ↑ "Kidsstoppress Awards 2013 - Reviews of kids products & services in India". kidsstoppress.com.
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