Flogger (fashion)

Group of floggers outside the Abasto Shopping.

Flogger is a teenager fashion originated in Argentina at the end of 2004, which is closely related to Fotolog, a photoblog web site.^[1] Emerged from the glam fashion, and merged with elements of several other styles, it has become very popular among young people, to almost become a craze. The style is principally composed of tight trousers on males and females alike, broad V-neck T-shirts, fluorescent colors, canvas sneakers or skate shoes, blonde or black hair, long fringe brushed to one side of the face or over one eye, straight hair and horn-rimmed glasses.^[2] It is common to call any adolescent followers of this style "floggers".^[3]

This fashion has also developed a particular way of dancing electro house, electro clash and techno music, called Electro - although this term already had the same meaning it has in English in reference to the electronic music in general. The moves, related to the French tecktonik, Belgian jumpstyle and the Australian shuffle, consist of rapidly spreading one leg, hitting the floor with the heel, and drawing the other leg backwards, and then quickly changing the position of the legs (spreading the other leg, and shifting backwards the one that was spread).^[4]

References

1. "Flog fever", Javier Sinay for Rolling Stone Magazine Argentina, published on 17 June 2008. (Spanish)
2. "I'm only watching", Mariano Del Aguila for Clarín, published on 29 February 2008. (Spanish)
3. "New tribes came to dance", Crítica de la Argentina, published on 23 June 2008. (Spanish)
4. "The flogger step came!", Javier Sinay for Rolling Stone Magazine Argentina, published on 17 August 2008. (Spanish)

External links

• Argentina: In a 'me.com' World, 'Floggers' Flourish by Oliver Balch, The Christian Science Monitor, July 8, 2009