Florian Haller

Florian Haller is CEO of the advertising firm Serviceplan Group.[1]

He has a degree in Economics from St. Gallen University. Following graduation, he got a job as customer adviser with the advertising agency Lintas in New York.

In 1992, he began work for Procter & Gamble, where he remained for five years. His first role with Procter & Gamble was Category Manager Dishwashing at the company's European head office in Brussels. He was later on promoted to Brand Manager Household Products in Geneva.

In 1996, he joined the Serviceplan Group as managing director of one of the advertising agency units. In 2000, he moved to the Serviceplan holding company as managing director. Haller took over the position of CEO of the Serviceplan Group from his father, Dr. Peter Haller, the agency's founder in July 2002.

In 2006, he was named "Agency Man of the Year" by the trade journal Horizont.[2] Germany's most widely circulated weekly communication and media industry magazine W&V voted him "Media Personality of the Year" in 2010.[3] Most recently he was chosen by the same trade magazine out of a list of 100 personalities as the most creative and innovative manager in the communication industry for 2012.

Haller gave the keynote speech at the 2011 ‘Medientage’ conference in Munich, then in the heavyweight round that followed he represented the agency sector for the first time at the event's opening ceremony.

In 2013, he was welcomed into the Hall of Fame of German Advertising, together with his father Dr. Peter Haller, the founder of Serviceplan. He has in the past spoken at the Ludwig Maximilian University in Munich, at the German Trademark Congress, at “Plakattag” in Frankfurt and at MMD Magazine Marketing Day. He is often referred to as the "Hugh Grant of German Advertising".

References

  1. ↑ W&V Germany: Florian Haller: "Das stellt gerade alles auf den Kopf" (German)
  2. ↑ "HORIZONT Award", DFV, 20 December 2006. Accessed 2 February 2016.
  3. ↑ M&V Germany: Deutscher Mediapreis: Florian Haller ist Mediapersönlichkeit des Jahres (German)
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