fooya

fooya!
Developer(s) FriendsLearn Inc.
Initial release November 2013 (2013-11)
Stable release 1.2 (Android) /1.7.1 (IOS)
Written in C#
Operating system
Type mHealth
Startup
License Premium
Website www.fooya.com

fooya (styled as fooya!) is a Medicinal Mobile App[1] available on Android[2] and iOS[3] devices.

It is the first Entertainment and Gaming App that has been scientifically shown[4][5] to improve the dietary choices of children and young adults, while positively influencing their health.[6][7][8] It is a breakthrough in behavioral medicine based on Neuropsychology and Cognitive Behavior Therapy and is increasingly being considered a pioneer[9] for innovations and in creating a tool that helps in preventing and managing lifestyle related diseases.

Following peer review, evidence of statistically significant health outcomes measured during two randomized controlled clinical trials conducted by researchers at the Baylor College of Medicine Children's Nutrition Research Center and of one longitudinal trial, by researchers from Kaiser Permanente and the Bernard A. Harris Foundation, have been presented at leading academic medical conferences. Results of the underlying innovations and mechanisms in fooya! have been presented at the 2015 MedicineX Conference at the Stanford School of Medicine,[4] 2015 Biennial Childhood Obesity Conference,[10] 2015 Child Health Bay Area Conference at UCSF School of Medicine and the 2014 ObesityWeek Conference[11]

It is the world's first game built on the principles of learnification,[12] which was invented and developed by Silicon Valley based mHealth startup company - FriendsLearn.[13][14] The product team is led by Bhargav Sri Prakash[15] and was conceptualized when he was a fellow of the Kauffman Foundation in Kansas City

Behavior design

fooya delivers health outcomes through behavior design as a result of underlying theoretical models from Neuropsychology and Cognitive behavioral therapy. The benefit of such innovation has been regarded as a "Scalable Behavior Design" solution, as it pertains to the field of behavioral medicine and is achieved the delivery of virtual reality based Immersive Entertainment.

On the strength of peer reviewed clinical evidence, fooya is increasingly being recognized as a breakthrough in behavioral medicine,[16] that can potentially address the growing epidemic of childhood obesity and lifestyle diseases around the world, by delivering a personalized method to invoke self-efficacy, while creating a scalable self-regulation mechanism, towards health outcomes that can be achieved through the consumption of food agents.

During an Oral Ignite Talk about Neuropsychology based Behavior Design at the 2015 MedicineX Conference at the Stanford School of Medicine, Bhargav Sri Prakash said, "fooya harnesses immersive mobile gaming technologies to deliver a behavior design platform aimed at addressing an awareness, as well as a behavior gap, among children and young adults, as it relates to nutritional health and dietary-lifestyle choices. Fooya is a pioneering application of learnified[17] therapeutic entertainment created based on Neuropsychology, to influence healthy behavior and is backed by evidence of health outcomes."

Innovations within fooya! as it pertains to 'learnified' gaming were presented at the 2014 Stanford MedicineX Conference[18] under a session titled "Scalable Behavior Design through Mobile Gaming". The session focused on scientifically validated mobile content platforms as possible solutions for global health issues, as well as a case study of fooya and lessons learned for digital health gaming. The impact of fooya! among 6th grade students from YES Prep Public Schools in Houston (Texas), was measured through a study by Scientists at the Baylor College of Medicine's Children's Nutrition Research Center.

Partnerships

Summer Science Camp Health Gaming

The company has a partnership with ExxonMobil and the Bernard Harris Foundation's Summer Science Camp[19] and was used to promote healthy choices among several 1000s of middle school campers at University camp sites across the United States.

The Health Gaming Championship

Inaugural World Health Championship: Award Ceremony

fooya! is the official title sponsor of "The Health Gaming Championship", which is an annual tournament open to professional and amateur fooya! health gamers.[20] The winner of the Inaugural 2015 edition was Fiyaz Mohammed and was conducted at the College of Engineering, Guindy campus in partnership with Rotary International.[21] More than 50 contestants competed for a total prize money of over $5,000.

Reciprocity Wave Award Ceremony

Reciprocity Wave Art Movement for Health

The Reciprocity Wave, is a Sculpture & Art Competition conceptualized by Sheila Sri Prakash, where students create Art to sensitize the public about social and environmental issues that need immediate attention. FriendsLearn in collaboration with Shilpa Architects has conducted four such initiatives, three in Chennai[22] and one in Bangalore.[23][24][25]

Research and clinical trials

Health outcomes of clinical trials conducted by researchers at the Baylor College of Medicine's Children's Nutrition Research Center were presented at The Obesity Society's 2014 ObesityWeek Conference in Boston.[11]

Feature Presentations & Awards

The company was featured at the Bloomberg Next Big Thing Conference in 2013 as an emerging startup in health gaming.[26]

The company was featured at the 2015 Pioneer Summit in Silicon Valley[27]

Initial launch & Crowdfunding

fooya was first launched as a Facebook App in 2012 at the DEMO Conference in Silicon Valley and successfully raised over $50,000 through a crowd funding campaign[28][29] via Kickstarter[30][31][32][33]

External links

References

  1. ↑ "fooya!". Mobile Action. January 2016.
  2. ↑ FriendsLearn. "fooya!". Google Play Store.
  3. ↑ FriendsLearn. "fooya!". App Store.
  4. 1 2 Stanford MedicineX (6 July 2015). "Neuropsychology based Behavior Design through Mobile Health Gaming". Stanford University School of Medicine.
  5. ↑ Dr Craig Johnston, Dr Jennette Moreno, et al Baylor College of Medicine (2 November 2014). "A Nutrition Education Mobile Game Impacts Snack Selection in Middle School Students" (PDF). The Obesity Society.
  6. ↑ Cromwell Schubarth (31 May 2013). "FriendsLearn Show Food Fights can be Educational". Silicon Valley American City Business Journals.
  7. ↑ "Feeding Health Tips through Gaming". The Hindu Business Line. 28 August 2013.
  8. ↑ Alex Linda (22 March 2013). "Fooya the crowdfunded game from India to teach healthy eating". Gamification.co.
  9. ↑ "Future of Behavioral Medicine through Entertainment". Incredbible Health Tips. 25 January 2016.
  10. ↑ Childhood Obesity Conference (28 June 2015). "Impact of a Neuropsychology based approach to behavior design through mobile gaming (pg 68)" (PDF). 2015 Childhood Obesity Conference.
  11. 1 2 2014 ObesityWeek Abstract Book (2 November 2014). "A Nutrition Education Mobile Game Impacts Snack Selection in Middle School Students" (PDF). The Obesity Society.
  12. ↑ Democonf (12 April 2012). "fooya launch at DEMO 2012". DEMO.
  13. ↑ Bloomberg (6 July 2013). "Next Big Thing: Startups Pitch to Investors". Business Week.
  14. ↑ "FriendsLearn Launches Facebook 'Food Fight' as Part of 'Hot' Social Apps Presenting at DEMO Spring 2012 in Silicon Valley". Yahoo. 20 April 2012.
  15. ↑ Victor Rivero (6 February 2012). "You and Your Friendslearn: Interview with Victor Rivero". EdTech Digest.
  16. ↑ "The future of Medicine through Entertainment". Incredible Health Tips. 10 October 2015.
  17. ↑ Dean Takahashi (20 April 2012). "FriendsLearn teaches you through social and mobile games". Venturebeat.
  18. ↑ "Scalable Behavior Design through Mobile Gaming". Stanford School of Medicine. 4 September 2014.
  19. ↑ 2014 Bernard Harris Summer Science Camp (1 June 2014). "A Partnership for Healthy Choices in Youth". The Harris Foundation.
  20. ↑ Express News Service (9 March 2015). "Reciprocity Wave for health". The New Indian Express.
  21. ↑ Arun Khurana (31 January 2015). "Health Championship" (PDF). The Southerner: Newsletter of Rotary International.
  22. ↑ "Artistry flourishes in Reciprocity Wave's second venture". chennaionline.com. 5 September 2015.
  23. ↑ Nandhini Sundhar (2 October 2013). "Being the change".
  24. ↑ "Saying it with sculptures". Times of India. 29 September 2013.
  25. ↑ "When creations from castaways had messages to take away". Deccan Herald. 3 October 2013.
  26. ↑ Bloomberg Live. "Hot Technology Companies from Silicon Valley". Bloomberg.
  27. ↑ Jeff Lettes (8 October 2015). "FriendsLearn CEO Bhargav Sri Prakash Speaks about the Future of Medicine through Entertainment". University Chronicle.
  28. ↑ "FriendsLearn Entertainment launched crowd-funding and awareness Campaign". India Infoline. 21 February 2012.
  29. ↑ Dean Takahashi (17 March 2013). "FriendsLearn wrapping up it's Kickstarter with Push in to India". Venturebeat.
  30. ↑ "fooya". Kickstarter. 21 March 2013.
  31. ↑ "fooya!". Kicktraq. March 2013.
  32. ↑ Rajeev Mehta (22 February 2013). "FriendsLearn Launches Online Game ‘Fooya’ to Address Global Health Issues". Lots Buzz Times.
  33. ↑ Technology Correspondent (25 February 2013). "FriendsLearn's new online game ‘Fooya’". Techherald.
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