Frédérique Constant
Société Anonyme | |
Industry | Watch manufacturing |
Founded | 1988 by Aletta and Peter Stas |
Headquarters | Geneva, Switzerland |
Key people | Peter Stas, Managing Director |
Products | Wrist watches |
Website |
www |
Frédérique Constant SA is a manufacture of luxury wrist watches based in Plan-les-Ouates, Geneva. The company was established in 1988 by Dutch entrepreneur Peter Stas and his wife Aletta Bax, and is involved in all the stages of watch production, from initial design to final assembly.[1] Since 2002, the company has also owned Alpina Watches, a manufacturer of Swiss sports watches founded in 1883.
History
The company was founded in 1988 by Aletta Francoise Frédérique Stas-Bax and Peter Constant Stas.[2] Its name is derived from the names of great-grandparents of each founder – specifically Frédérique Schreiner (1881–1969) and Constant Stas (1880–1967), the latter of which founded a company producing watch dials in 1904.[3][4][5]
In 2002, to diversify the Frédérique Constant group, Stas and his wife acquired Alpina Watches, a manufacturer of Swiss sports watches founded in 1883.
Frederique Constant has grown into one of the larger Swiss watch manufacturers. In 2011, production reached over 120,000 watches, sold in over 2,700 points of sale in 100+ countries around the globe. Frederique Constant positions itself in the accessible luxury segment, with most of its watches selling in the price range of CHF 1,000–5,000 retail. In 2011, the company said that it expected to continue growing at an annual rate of 25%, doubling in size every three years.[6]
Manufacture facilities
Frederique Constant operates a manufacture in Plan-les-Ouates measuring 3200 square metres, divided over four floors, with sectors for movement component production, movement assembly, watch assembly, and quality control. Numerically controlled machinery is located in a large workshop in the basement, where all component manufacturing is concentrated. Movement and watch assembly, as well as quality control, is primarily organized on the first floor.[7]
Products and product features
Heart Beat movement
In 2001, Frederique Constant began the development of its first watch movement in co-operation with the École d'Horlogerie de Genève, École d'Ingenieurs de Genève and the Horloge Vakschool Zadkine. The Heart Beat Manufacture has a characteristic bridge for the balance wheel on the front side of the movement. Having the bridge for the balance wheel on the front side made it possible to have the spiral and fine regulation on the front side as well, creating the company's "Heart Beat" design. The company patented this construction as an innovation in watch design technology.[6]
The company's "Heart Beat Manufacture" won the "Watch of the Year" Award of Horloges Magazine in the category up to €3000 in 2005.[8]
As of 2014, the company has brought 15 distinct movements to the market, starting with the introduction of its original Heart Beat in 2004.[9]
Silicon escapement wheel
In February 2007, Frederique Constant began production of the Silicon escapement wheel (first introduced to the industry by Patek Philippe in 2005).[10] The company introduced the Heart Beat Calibre FC 935 Silicium in October 2007. It implements new high tech materials to create better, more precise and more reliable mechanical watches.[11] Deep reactive-ion etching is used to shape silicon wafers into escapement wheels, pallets, and plateaus. Silicon is lighter, harder and stronger than metal. Etched into tiny skeletal structures that would be impossible to form with metal, it becomes the featherweight heart of a mechanism that can run at a far higher accuracy. The silicon parts are virtually frictionless, so need no lubrication, and are immune to most external forces. And when bonded with a carbon coating, silicon's only real drawback, brittleness, can also be overcome.[12][13]
Tourbillon
In April 2008, Frederique Constant created a tourbillon with a silicon escape-wheel and, for the first time, an amplitude of over 300 degrees between its vertical and horizontal positions. Coupled with rapid oscillation, this gives the watch an unusually high level of precision.[14]
Manufacture
Frederique Constant offers 15 manufacture (in-house) movements in addition to their mainstream line of ETA-powered watches. The high-end FC-9xx caliber, introduced in 2001, was joined by Tourbillon in 2008 and a mainstream FC-7xx caliber range in 2009. The addition of the second-generation manufacture movements makes the company unusual in offering a complete in-house watch for under €2,000 MSRP. Watches with in-house movements are identified with the word, "Manufacture" in their model name, or can be identified by looking for the tourbillon, FC-9xx, or FC-7xx movement in their specifications.[15]
Worldtimer
Frederique Constant introduced a Worldtimer watch in 2012 with a unique mechanism, adjusted solely via the crown. The Worldtimer function is used by selecting the desired city and placing it at the 12 o'clock position on the dial. Internal discs automatically synchronise, and after that, it is possible to see what time it is in any of the 24 cities on the dial. In addition, thin discs also indicate at a glance whether it is day (white disc) or night (black disc).[16]
Runabout product line
The Runabout range is a main collection of Frederique Constant and is designed to pay tribute to the runabout gentlemen's sports boats of the Roaring Twenties. The company has sponsored the Hélice Classique Genève and Lake Tahoe Concours d'Elegance boating events, which have showcased vintage wood boats.[17][18][19]
Vintage rally line and sponsorships
Since 2004, Frederique Constant has sponsored several classic car rallies worldwide, and it develops limited-edition watches for each of these sponsorships. The sponsorships have included Healey Challenges,[20][21] Peking to Paris,[22] and the Carrera Panamericana.[23]
Horological Smartwatch
In 2015, the Frederique Constant and Alpina brands introduced the "Horological Smartwatch", a smartwatch product with motion and sleep tracking functions that uses a secondary analog dial rather than a screen for its display – giving the timepiece a more classic look than other such devices.[24][25] The lack of a display screen also provides a significant power savings – enabling a battery life of two years or more, in contrast with other smartwatches that must be charged daily.[26] This product line uses "MotionX" core technology licensed from the California-based company Fullpower Technologies and was developed in a joint venture known as Manufacture Modules Technologies (MMT).
Brand ambassadors
The company's brand ambassadors have included the following:
- Indian model/actress Nicole Faria (Miss Earth 2010)[27][28]
- Hong Kong actor Sean Lau[29]
- American actress Eva Longoria[30]
- Spanish model/actress Inés Sastre[31]
- Dutch model Miranda Slabber (Miss Holland 2005)[32]
- Taiwanese actress Shu Qi[33]
- Indian international polo player Samir Suhag
Charitable activities
The company's charitable activities have included:
- Donating US$50 from each watch sold in its Double Heart Beat Collection to various charities, including those related to the heart and children.[34]
- A US$50,000 cheque donated to the American Heart Association during its 2010 Passion Awards for Charity in New York.[35]
- Two cheques, amounting to US$50,000 in 2008 and US$75,000 in 2011, to the International Children's Heart Foundation, an organisation that helps to diagnose and care for children with congenital heart disease in developing countries.[34]
- Partnering with the World Heart Federation on the "Hearts of Children" campaign and in a multi-national survey conducted in Brazil, India, UK and the USA by the Federation regarding perceptions and awareness of heart disease.[36]
- Creating exceptional and one-off pieces to raise funds for scientific and medical research on neuromuscular diseases in general and Duchenne muscular dystrophy in particular.[37]
- Sponsoring the European Entrepreneurs of the Year awards.[38]
See also
References
- ↑ "Swiss Watch News 2006". Archived from the original on September 26, 2007. Retrieved March 19, 2007.
- ↑ "Factsheet" (PDF). Archived from the original (PDF) on September 24, 2013. Retrieved September 9, 2013.
- ↑ "Frédérique Constant: Confirmed Growth". Federation of the Swiss watch industry FH. November 23, 2001. Retrieved July 19, 2014.
- ↑ Barquero, J.D. Enciclopedia del Reloj de Bolsillo 8497351894 2004 - Page 179 "... el año 1904 con la unión de Frédérique Schreniner y Constant Stas, imprimiendo esferas para relojes, y en el año 1988 lanzó su primera colección de seis modelos."
- ↑ Orologi 2011 - Le Collezioni 8866147265 Page 284 "1904 - Frédérique Schreiner (1881-1969) e Constant Stas (1880-1967), si incontrano dando inizio a una collaborazione lunga e fruttuosa che prende il via con la fabbricazione di quadranti."
- 1 2 "Frederique Constant's Response to Swatch's Plan to Reduce Movements' Supply". Business Wire. December 19, 2011. Retrieved July 29, 2013.
- ↑ "Industrial News". Archived from the original on January 28, 2007. Retrieved March 19, 2007.
- ↑ "Horloges Awards 2005" (in Dutch). Archived from the original on December 16, 2006. Retrieved March 19, 2007.
- ↑ Modig, Anders. "A Celebration of Accessible Luxury". Our Minutes – Tourneau. Retrieved June 15, 2014.
- ↑ "Reinventing the Wheel". Retrieved February 22, 2007.
- ↑ "Swiss Watch News 2007". Archived from the original on July 21, 2011. Retrieved September 16, 2008.
- ↑ "Watchmaking: The high-tech world of old-world watches". The Economist. June 7, 2014. Retrieved June 15, 2014.
- ↑ "The Silicon revolution". Europa Star. August–September 2008. Retrieved June 15, 2014.
- ↑ "Frederique Constant – Tourbillon Manufacture Silicium". Swisstime. Retrieved September 16, 2008.
- ↑ Jasper, Kelly (March 2014). "The Value Proposition: The Frederique Constant Classics Manufacture". Hodinkee. Retrieved June 15, 2014.
- ↑ Stults, Kyle (October 18, 2012). "Frederique Constant Worldtimer Collection". Perpétuelle. Retrieved July 29, 2013.
- ↑ Disher, Mike (September 19, 2011). "Frédérique Constant Stars at Lake Tahoe Concours d'Elegance". Retrieved July 29, 2013.
- ↑ Stults, Kyle (May 22, 2012). "Frederique Constant Venice Runabout". Perpétuelle. Retrieved July 29, 2013.
- ↑ "Frederique Constant and Runabout". Montre24 watch portal. Retrieved July 29, 2013.
- ↑ Adams, Ariel (February 21, 2011). "Frédérique Constant Healey Chrono Watch Review". A Blog to Watch. Retrieved July 29, 2013.
- ↑ Disher, Mike (June 10, 2010). "Frédérique Constant Healey Chrono – Automatic and Stoptimer Set". WatchTime. Retrieved July 29, 2013.
- ↑ Disher, Mike (July 21, 2010). "Frédérique Constant Official Timekeeper for Peking to Paris Motor Challenge". WatchTime. Retrieved July 29, 2013.
- ↑ "Frederique Constant Vintage Rally Collection: The Carrera Panamericana". PRWeb. February 3, 2012. Retrieved July 29, 2013.
- ↑ "Frédérique Constant The horological smartwatch is here!". Worldtempus. February 27, 2015. Retrieved March 25, 2015.
- ↑ Mitroff, Sarah (February 27, 2015). "The Swiss Have Finally Started Making Luxury Smartwatches". Bloomberg. Retrieved March 25, 2015.
- ↑ "Swiss watches are getting smart without sacrificing style". CNET. February 26, 2015. Retrieved April 11, 2015.
- ↑ News, Bengaluru (March 2, 2012). "Big boys don't want to spend". Deccan Chronicle. Archived from the original on March 2, 2012. Retrieved 2 March 2012.
- ↑ Wilkinson, Jessica (1 March 2012). "Hot young model living the dream". The West Australian. Retrieved March 2, 2012.
- ↑ "Frédérique Constant : Sean Lau, nouvel ambassadeur de la marque". Montres Des-Luxe. December 12, 2013. Retrieved December 18, 2013.
- ↑ Michals, Susan (September 22, 2010). "Frederique Constant + Eva Longoria at Par Coeur en Paris!". Haute Living. Retrieved September 22, 2010.
- ↑ "World supermodel Inés Sastre became the latest global charitable Frederique Constant Ambassador". Retrieved July 29, 2013.
- ↑ "Frédérique Constant - Dream First Half-Year". Federation of the Swiss watch industry FH. October 7, 2005. Retrieved July 19, 2014.
- ↑ Pittilla, Mary Jane (September 9, 2009). "Watchmaker Frederique Constant teams up with movie star Shu Qi in a children's charity initiative". The Moodie Report. Retrieved December 13, 2009.
- 1 2 Pittilla, Mary Jane (January 5, 2012). "Frederique Constant makes heartfelt donation to children's charity". The Moodie Report. Retrieved February 7, 2013.
- ↑ "Live your Passion with Frederique Constant". Financial Post. Retrieved December 23, 2011.
- ↑ "Partnership with Frédérique Constant". World Heart Federation. Retrieved July 22, 2013.
- ↑ "Only Watch". Only Watch. Retrieved July 22, 2013.
- ↑ "Frederique Constant partners to honor European Entrepreneurs of the Year". The Centurion. December 12, 2012. Retrieved February 7, 2013.