FreeLife

FreeLife International
Private
Founded 1995
Headquarters Phoenix, Arizona
Key people

Ray Faltinsky

Kevin Fournier
Products Himalayan Goji Juice
Number of employees
 220
Website www.FreeLife.com

FreeLife International is a multi-level marketing company established in 1995 by Ray Faltinsky and Kevin Fournier that supplies nutritional supplements.

History

The cofounders Ray Faltinsky and Kevin Fournier originally founded FreeLife in 1995. The two were backed by a group of investors that included family, friends and Anson Beard, previously of Morgan Stanley and Dean Witter. BFreeLife International was originally launched as a direct sales company based on Ray Faltinsky's prior research on that business model.[1] In 2000, the company was featured in Inc. magazine, when they were listed in Inc. 500's List of Fastest Growing Businesses.[2]

FreeLife includes operations in Australia, Bermuda, Canada, Hong Kong, Macau, Mexico, New Zealand, Philippines,[3] Puerto Rico, Singapore,[4] Trinidad & Tobago, and the United States.

In 2007, the company's former spokesperson Earl Mindell made several unfounded claims about the health benefits of some of the company's brand of goji juice. The statement made was regarding the juice's link to anticancer and anti-aging properties.[5] The statement was made during a hidden camera investigation by CBC, which questioned the anticancer properties of Himalayan Goji Juice.[5] During the same investigation, it was found that Mindell's Ph.D. qualification was in fact invalid.[6][7][8] It was proven by studies since then that Mindell's claims were unfounded and based on preliminary evidence of cancer cell inhibition in a lab rather than in official testing.[9][10] As a result, FreeLife severed its relationship with Mindell in 2008.

In 2008, a FreeLife-funded study found that the use of their goji products, resulted in positive effects on mood and levels of antioxidants in the blood.[11] Questions on these findings were later raised, due to poor study design and potential conflict of interest between FreeLife and the research that was carried out.[12]

Products and marketing

FreeLife’s product line initially consisted of nutritional supplements, shampoo and personal care products. In 2003, FreeLife changed its product line to focus on a juice made from goji (Lycium barbarum) and sold under the product name Himalayan Goji Juice, and a newer product named GoChi.[13] The company and its Goji juice were featured in the media frequently around 2007 and 2008 when the link between anticancer and goji berries were questioned.[6]

Freelife International is a member of the Direct Selling Association (DSA).[14]

FreeLife products are sold using a multi-level marketing to customers by independent salespeople who are paid commissions on their sales and the sales of their downline.

Burge et al vs FreeLife

On May 29, 2009, a class action lawsuit was filed against FreeLife International, Inc. in the United States District Court of Arizona. This lawsuit alleged false claims, misrepresentations, false and deceptive advertising and other issues regarding FreeLife’s Himalayan Goji Juice, GoChi, and TaiSlim products. This lawsuit sought remedies for consumers who have purchased these products in recent years.[15][16]

A settlement agreement was reached on April 28, 2010, where FreeLife will take steps to ensure that its goji products are not marketed as "unheated" or "raw.", as well as made a contribution to an educational organization.[17][18]

See also

External links

References

  1. ↑ Thesis on direct sales business model, Ray Faltinsky, 1992
  2. ↑ "The fastest growing private companies in America". Inc.com. Archived from the original on May 23, 2012.
  3. ↑ Asia Pulse. (October 11, 2004) US Juice firm takes a foothold in the Philippines.
  4. ↑ Rungfapaisarn, Kwanchai. (September 16, 2006) The Nation Health drink in direct-marketing debut.
  5. 1 2 Oat, Brittany (July 14, 2006). "Goji: Health Elixir or Pricey Juice?". ABC News. Retrieved 2007-09-24.
  6. 1 2 CBC Marketplace exposé, 24 January 2007
  7. ↑ Mindell's Ph.D. was conferred in 1985 by Pacific Western University, an unaccredited distance-learning institution. Authoritative databases of accredited US institutions exist at the Council for Higher Education Accreditation (CHEA database) and United States Department of Education (USDE accreditation database); neither lists Pacific Western University as of February 2007.
  8. ↑ "Oregon state department of education". Retrieved 2007-03-21.
  9. ↑ Li G, Sepkovic DW, Bradlow HL, Telang NT, Wong GY. (2009). "Lycium barbarum inhibits growth of estrogen receptor positive human breast cancer cells by favorably altering estradiol metabolism.". Nutr Canc 61 (3): 408–414. doi:10.1080/01635580802585952. PMID 19373615.
  10. ↑ Mao, F; Xiao, B; Jiang, Z; Zhao, J; Huang, X; Guo, J (2010). "Anticancer effect of Lycium barbarum polysaccharides on colon cancer cells involves G0/G1 phase arrest". Medical Oncology 28 (1): 121–126. doi:10.1007/s12032-009-9415-5. PMID 20066520.
  11. ↑ Amagase H, Nance DM (May 2008). "A randomized, double-blind, placebo-controlled, clinical study of the general effects of a standardized Lycium barbarum (Goji) Juice, GoChi". Journal of Alternative and Complementary Medicine 14 (4): 403–12. doi:10.1089/acm.2008.0004. PMID 18447631.
  12. ↑ Daniells, S (October 8, 2008). "Questions raised over Goji science". NutraIngredients-USA.com. Retrieved 2010-03-23.
  13. ↑ Weaver, Clair. (June 17, 2007). "Why goji is more fad than fact.". Sunday Telegraph.
  14. ↑ "DSA Member Directory: Company: FreeLife International". Direct Selling Association. Retrieved 11 December 2015.
  15. ↑ United States District Court for the District of Arizona (May 29, 2009). "Class action lawsuit against FreeLife International, Inc." (PDF). Retrieved 2009-10-31.
  16. ↑ Class-Action Suit Filed against FreeLife and Earl Mindel
  17. ↑ Breathe.org and FreeLife Joint Statement
  18. ↑ FreeFacts.com - Page Error
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